Nowadays, Thai wood and wooden furniture industry is profitable to our country not less than a billion dollars per year in average. There are over 8,000 factories in this industry creating jobs for over 200,000 employees who involve in the industry. Such roles lead to the potential wood and furniture industry and have farther more global opportunities and being categorized as targeted products for export promotion in the future.
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Wood and Wooden Furniture Industry
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Wood and
Wooden
Furniture
IndustryNowadays, Thai wood and wooden furniture industry is profitable to our
country not less than a billion dollars per year in average. There are over 8,000
factories in this industry creating jobs for over 200,000 employees who involve in the
industry. Such roles lead to the potential wood and furniture industry and have farther
more global opportunities and being categorized as targeted products for export
promotion in the future.
1. Production
Production capacity of products in wood and wooden furniture industry in
early 2003 has been slightly increased due to the war between the U.S. and Iraq
affecting the main trading partners of Thailand to slow down the orders of furniture,
along with SARS outbreak leading to some concerns. However, in late 2003, the
problems have been improved, causing the increasing production. It is also the
upward step of business cycle at the end of year resulting in the improved economic
conditions. Moreover, the government has promoted the construction industry and
real estate business to strengthen which affects to the consumer purchasing power for
furniture resulting in the improving domestic production and distribution of furniture
and parts. The order volume from overseas, especially the U.S., has increased. By
changing the strategy of most exported products from household products to furniture,
the demand volume has increased at the end of year. Based on the information of the
Office of Industrial Economics, it has shown that the production volume of furniture
has been continuously increased throughout 2003.
Table 1: Wood and Wooden Furniture Production
Unit: Million Pieces
Products Quarterly
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1/44 2/44 3/44 4/44 1/45 2/45 3/45 4/45 1/46 2/46 3/46 4/46
Wooden Furniture 7.49 6.51 8.86 8.85 8.39 8.65 8.52 6.83 6.34 6.09 7.03 7.05
Metal Furniture 0.27 0.26 0.24 0.23 0.22 0.24 0.21 0.23 0.24 0.27 0.24 0.23
Total 7.76 6.87 9.00 9.08 8.61 8.89 8.7 7.06 6.58 6.36 7.27 7.28
Source: The Office of Industrial Economics
2. Domestic Distribution
As the war in the Middle East and concern of SARS disease in South East
Asia and China, it causes local consumer to be more careful of spending and
consuming which affects to furniture consumption decreasing in the first 3 quarters of
the year. However, at the end of year, the situations have been favorably improved.
The 4th
quarter of year has been better in line with the improving economic
conditions. Many leading furniture manufacturing companies have changed their
strategies by price reduction, emphasis on public relations and convincing the
consumer, and expansion of distribution channel in order to cover the target groups.
These are ameliorating an overall domestic market.
Table 2: Domestic Distribution of Furniture
Unit: Million Pieces
Products
Quarterly
1/44 2/44 3/44 4/44 1/45 2/45 3/45 4/45 1/46 2/46 3/46 4/46
Wooden Furniture 2.55 1.28 2.96 3.09 3.71 2.61 2.54 2.15 2.26 1.94 1.68 2.18
Metal Furniture 0.17 0.17 0.18 0.18 0.17 0.17 0.20 0.19 0.28 0.24 0.20 0.21
Total 2.72 1.45 3.14 3.27 3.88 2.78 2.74 2.34 2.54 2.18 1.88 2.39
Source: The Office of Industrial Economics
3. Export and Import
3.1 Export market; Exported wooden products have been categorized into 3 groups
(Table 3) as follows.
1) Wooden furniture and parts have an export value of more than 50%
of total export value, consisting of wooden furniture, other furniture, and parts of
furniture. The export value in the first ten months of 2003 is US$ 752.6 million,
increased by 10.21 % from the same period of last year. Most expanding exported
products are furniture parts, other wooden furniture, and wooden furniture,
respectively. The main markets are the U.S., Japan, United Kingdom and Canada.
2) Wooden products have an export value of 20 % of total export
value of wooden products and furniture, consisting of picture frame, wooden
construction materials, wooden appliances, wooden sculpture, and wooden ornaments.
The export value in the first ten months of 2003 is US$ 292.1 million equivalent to
last year. Most increasing exported products are wooden construction materials with
Japan as a main market, and wooden sculpture with the U.S. as a main market.
3) Processing lumber and board have an export value of 20 % of total
export value of wooden products and furniture, consisting of lumber, fiber board,
plywood and veneer. The export value in the first ten months of 2003 is US$ 304.6
million increased by 12.23 % compared to the same period of last year. The most
increasing exported product is lumber, which China, Hong Kong and Malaysia are
important export markets.
Table 3: Export Value of Wood and Wooden Furniture
Unit: Million Pieces
Item Year Growth Rate
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2000 2001 2002
2002
(Jan-Oct)
2003
(Jan-Oct)
44/45
10
45/46
1. Furniture and parts 776.1 739.1 826 682.9 752.6 11.76 10.21
1.1Wooden furniture* 543.1 505.3 560.8 466.7 484.8 10.98 3.88
1.2 Other furniture* 166.1 172.3 191.1 155.2 183.3 10.91 18.11
1.3 Furniture parts 66.9 61.5 74.1 61 84.5 20.49 38.52
2. Wooden products 356.8 328.5 350.3 292.1 292.1 6.64 0.00
2.1 Wooden appliances 112.7 103 114.6 95 93.9 11.26 -1.16
2.2 Wooden construction Materials 115.7 106.6 102.4 85.5 89.8 -3.94 5.03
2.3 Wooden picture frame 105.8 93.1 102.6 85.7 78.4 10.20 -8.52
2.4 Wooden sculpture & decoration 22.6 25.8 30.7 25.9 30 18.99 15.83
3. Lumber and board 232.7 247.6 323.1 271.4 304.6 30.49 12.23
3.1 Lumber 55.8 54 99 81.5 123.3 83.33 51.29
3.2 Veneer 8.5 8.4 8.2 7 6.3 -2.38 -10.00
3.3 Plywood 51.7 53.9 53.9 46.4 41.8 0.00 -9.91
3.4 Fiber board 58.8 66.1 90.5 75.6 76.8 36.91 1.59
3.5 Wood and other wooden
products
57.9 65.2 71.5 60.9 56.4 9.66 -7.39
Total 1,365.6 1,315.2 1,499.4 1,246.4 1,349.3 14.00 8.25
Source: Department of Trade Negotiations, Ministry of Commerce
3.2 Import market; The main imported products are log, lumber and wooden products
(Table 4), which have been imported mostly for local construction. The import
value in the first ten months of 2003 is US$ 414.3 million increased by 13.63 %
from last year due to a recovery of real estate business from war and a relief of
SARS disease causing the normal trade condition. High imported products
volume are lumber imported from Malaysia, Laos and the U.S.; log imported
from Burma, Malaysia and New Zealand; and veneer imported from Indonesia,
U.S. and China.
Table 4: Import Value of Wood and Wooden Furniture
Unit: Million Pieces
Item
Year Growth Rate
2000 2001 2002
2002
(Jan-Oct)
2003
(Jan-Oct)
44/45
10
45/46
1. Log, lumber, and others 366.1 341.9 378.3 317.4 348.1 10.65 9.67
2. Wooden products 44 46.7 58.3 47.2 66.2 24.84 40.25
Total 410.1 388.6 436.6 364.6 414.3 12.35 13.63
Source: Department of Trade Negotiations, Ministry of Commerce
4 Summary
Production capacity of furniture and parts in 2003 is approximately 26.51
million pieces decreased by 18.15 % from last year due to a concern of Iraq and
Middle East war, including SARS disease that influences the consumption in risky
countries, resulting in the wood and furniture production and distribution to be
decreased. However, later of 2003, after SARS disease has been relieved, the market
and consumption have been improved.
An overall outlook of wooden products and furniture export throughout
2003 has shown a trend of increasing export value by 8.25 % or US$1,500 million in
approximately, as well as wood and furniture import increased by 14.0 % with import
value of US$ 500 million in line with the expanding economic conditions of the
country.
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The trend of Thai wood and furniture industry in 2004 is expected to be
increased for 7 – 10% in line with the national economy. Construction and real estate
businesses would be expanded constantly as well. The promotion by government,
increasing export to the U.S. and the moving of furniture industrial bases from Europe
to Asian countries, namely Thailand, China and Vietnam, result in the improved trend
of wood and furniture industry. However, Thailand still faces with the competitors
with lower labor cost such as China and Vietnam. Thus, Thailand needs to improve
its strategies by personnel development in designing the new products that would be
rapidly launched to the market, including building an alliance network and seeking
new markets in order to increase the competitiveness of such industry.
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