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Changing Lifestyle:
Australian
Startups In
2023
From tropical beaches to aboriginals, cute
koalas, rolling wines, and lush rainforests,
there’s nowhere like Australia.
Brands like Gleam and Canva are first-
hand examples. Currently, the numbers
look pretty impressive, with more than
1800 neo-age brands making an impact.
The reasons aren’t obscure enough to scan.
A. A rock-solid economy: Australia is the 13th among large economies that haven’t
witnessed recession for over a couple of decades. Also, this nation has a pretty low
unemployment rate and shows stable growth.
B. Strong and uncompromised VC funding: With more than 100 VC firms investing in
Australia, coupled with incubators and accelerators, startups are blessed with early-stage
boost-ups.
C. Proactive support from the government: Whether it’s small grants or the
ambitious Startup Year Program launched in 2022 aimed at bringing more entrepreneurs to
the mainstream market, there’s no dearth of motivation.
Here’s a look at 10 promising
Australian startups in 2023 that
can impact the Aussie lifestyle.
The company at a glance
● Key People: Benjamin Humphrey, Bradley
Ayers
● Location: Sydney
● Number of employees: 51-100
● Area of focus: Customer Research
● Similar organizations: POTLOC, Crowd
Analyzer, and Tetra Insights
Dovetail is 2017 Australian marketing startup operating out of Sydney. Since they began,
Dovetail has been through some high-profile funding, including a $63 Million Series A
round led by Accel in 2022.
Another 2017-born Aussie startup, Athena, is headquartered in Sydney and
is a rising star in the fintech space.
As a solution provider organization, they help individuals accelerate their
home loan repayment and simplify the process of purchasing a home.
Athena
By connecting homeowners and prospective
homeowners with ethical investors, Athena has
been able to successfully address the most
pressing demands. The company set a new record
for the largest fundraising ever achieved by an
Australian company in May 2021 (a whopping $90
million).
The company at a glance
● Key People: Michael Starkey, Nathan Walsh,
Rex V. Job
● Location: Sydney
● Number of employees: 101-250
● Similar organizations: Lendi, Grapple, Shift
Eucalyptus came into existence in 2019.
Over the years, the company has helped at least 250,000 patients receive
improved healthcare support. Eucalyptus has also successfully secured
funding through multiple rounds, including a notable $42 Million Series C
round in January 2022.
Eucalyptus
The company at a glance
Key People: Alexey Mitko, Benny Kleist,
Charlie Gearside, Tim Doyle
Location: Haymarket
Number of employees: 51-100
Area of focus: Healthcare
Similar organisations: Tendo, Syllable,
Pera Labs
OCR Labs
OCR Labs had a humble
beginning in 2014. OCR Labs
has also secured multiple
rounds of funding, including a
Series B in February 2022
($30 Million raised).
OCR Labs
The company at a glance:
Year Founded: 2014
HQ: Sydney, New South Wales, Australia
Size: 11-50
Key People: Daniel Aiello, Matthew Adams
Similar companies: Onfido, Jumio
As a technology-driven lender, Judo is essentially a neobank specializing in
financing solutions for small and medium-sized enterprises.
As of January 2020, Judo Bank has successfully extended loans worth $1B to
Australian small businesses, while also accumulating $1B in digital retail term
deposits.
Marketplacer has an impressive track record, having played a crucial role in the
development and implementation of more than 100 Marketplaces, and
successfully connecting over 16,000 businesses globally.
The company at a glance
● HQ: Melbourne
● Year founded: 2007
● Key people: Jason Wyatt, Sam Salter
● Number of employees: 101-250
● Similar companies: Yo! Kart, Yelo, Logicbroker
Marketplacer
Mr. Yum’s platform is totally web-based which means you will never have to
download an app. Simply scan a QR code, and voila! You have the Mr Yum menu
right on your screen.
The company at a glance:
● HQ: Collingwood
● Year founded: 2018
● Key People: Adrian Osman, Andrei Miulescu, Kimberly Teo
● Number of employees: 11-50
● Similar companies: Onfleet, Open Tables
Mr Yum
As a 2015 startup, Relectrify is headquartered in Melbourne and specializes in enhancing
batteries and optimizing their performance. Their innovative technology allows for the
complete utilization of each cell’s capabilities, resulting in improved efficiency.
Additionally, it also reduces costs by generating AC output without the need for an external
reverter.
Relectrify has successfully secured multiple funding rounds, including a significant investment
from Energy Innovation Capital, although specific financial details of this latest round remain
undisclosed.
Relectrify
As a pioneer in carbon-neutral services in
the Australian courier industry, Sendle
certainly is a one-of-a-kind startup helping
small to medium-sized Australian
businesses as well as online retailers.
Sendle also successfully secured financing
of $35 million in a 2021 Series C funding
led by AP Ventures, backed by Afterpay,
along with returning investors like
Federation, Full Circle, and NRMA.
Sendle
As a digital healthcare company, HealthMatch aims to revolutionize the process
of connecting patients with clinical trials.
The Aussie startup uses advanced machine learning technology to match patients
in real time with trials aligned to specific medical profiles. Alongside, the
extensive use of artificial intelligence, it helps analyze clinical data.

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Changing Lifestyle: Australian Startups In 2023

  • 2. From tropical beaches to aboriginals, cute koalas, rolling wines, and lush rainforests, there’s nowhere like Australia. Brands like Gleam and Canva are first- hand examples. Currently, the numbers look pretty impressive, with more than 1800 neo-age brands making an impact. The reasons aren’t obscure enough to scan.
  • 3. A. A rock-solid economy: Australia is the 13th among large economies that haven’t witnessed recession for over a couple of decades. Also, this nation has a pretty low unemployment rate and shows stable growth. B. Strong and uncompromised VC funding: With more than 100 VC firms investing in Australia, coupled with incubators and accelerators, startups are blessed with early-stage boost-ups. C. Proactive support from the government: Whether it’s small grants or the ambitious Startup Year Program launched in 2022 aimed at bringing more entrepreneurs to the mainstream market, there’s no dearth of motivation.
  • 4. Here’s a look at 10 promising Australian startups in 2023 that can impact the Aussie lifestyle.
  • 5. The company at a glance ● Key People: Benjamin Humphrey, Bradley Ayers ● Location: Sydney ● Number of employees: 51-100 ● Area of focus: Customer Research ● Similar organizations: POTLOC, Crowd Analyzer, and Tetra Insights Dovetail is 2017 Australian marketing startup operating out of Sydney. Since they began, Dovetail has been through some high-profile funding, including a $63 Million Series A round led by Accel in 2022.
  • 6. Another 2017-born Aussie startup, Athena, is headquartered in Sydney and is a rising star in the fintech space. As a solution provider organization, they help individuals accelerate their home loan repayment and simplify the process of purchasing a home. Athena
  • 7. By connecting homeowners and prospective homeowners with ethical investors, Athena has been able to successfully address the most pressing demands. The company set a new record for the largest fundraising ever achieved by an Australian company in May 2021 (a whopping $90 million). The company at a glance ● Key People: Michael Starkey, Nathan Walsh, Rex V. Job ● Location: Sydney ● Number of employees: 101-250 ● Similar organizations: Lendi, Grapple, Shift
  • 8. Eucalyptus came into existence in 2019. Over the years, the company has helped at least 250,000 patients receive improved healthcare support. Eucalyptus has also successfully secured funding through multiple rounds, including a notable $42 Million Series C round in January 2022. Eucalyptus
  • 9. The company at a glance Key People: Alexey Mitko, Benny Kleist, Charlie Gearside, Tim Doyle Location: Haymarket Number of employees: 51-100 Area of focus: Healthcare Similar organisations: Tendo, Syllable, Pera Labs
  • 10. OCR Labs OCR Labs had a humble beginning in 2014. OCR Labs has also secured multiple rounds of funding, including a Series B in February 2022 ($30 Million raised).
  • 11. OCR Labs The company at a glance: Year Founded: 2014 HQ: Sydney, New South Wales, Australia Size: 11-50 Key People: Daniel Aiello, Matthew Adams Similar companies: Onfido, Jumio
  • 12. As a technology-driven lender, Judo is essentially a neobank specializing in financing solutions for small and medium-sized enterprises. As of January 2020, Judo Bank has successfully extended loans worth $1B to Australian small businesses, while also accumulating $1B in digital retail term deposits.
  • 13. Marketplacer has an impressive track record, having played a crucial role in the development and implementation of more than 100 Marketplaces, and successfully connecting over 16,000 businesses globally. The company at a glance ● HQ: Melbourne ● Year founded: 2007 ● Key people: Jason Wyatt, Sam Salter ● Number of employees: 101-250 ● Similar companies: Yo! Kart, Yelo, Logicbroker Marketplacer
  • 14. Mr. Yum’s platform is totally web-based which means you will never have to download an app. Simply scan a QR code, and voila! You have the Mr Yum menu right on your screen. The company at a glance: ● HQ: Collingwood ● Year founded: 2018 ● Key People: Adrian Osman, Andrei Miulescu, Kimberly Teo ● Number of employees: 11-50 ● Similar companies: Onfleet, Open Tables Mr Yum
  • 15. As a 2015 startup, Relectrify is headquartered in Melbourne and specializes in enhancing batteries and optimizing their performance. Their innovative technology allows for the complete utilization of each cell’s capabilities, resulting in improved efficiency. Additionally, it also reduces costs by generating AC output without the need for an external reverter. Relectrify has successfully secured multiple funding rounds, including a significant investment from Energy Innovation Capital, although specific financial details of this latest round remain undisclosed. Relectrify
  • 16. As a pioneer in carbon-neutral services in the Australian courier industry, Sendle certainly is a one-of-a-kind startup helping small to medium-sized Australian businesses as well as online retailers. Sendle also successfully secured financing of $35 million in a 2021 Series C funding led by AP Ventures, backed by Afterpay, along with returning investors like Federation, Full Circle, and NRMA. Sendle
  • 17. As a digital healthcare company, HealthMatch aims to revolutionize the process of connecting patients with clinical trials. The Aussie startup uses advanced machine learning technology to match patients in real time with trials aligned to specific medical profiles. Alongside, the extensive use of artificial intelligence, it helps analyze clinical data.