GREENHOUSE BUSINESS CAMP
THE BIGGEST & BEST BUSINESS EVENT IN THE MIDWEST! OCTOBER 11TH 2009




    being  GOOD
         ...
understanding

Blue Oceans
Speed of an airplane
  + economy & flexibility
    = air travel utility &
      low cost business model
Cirque du Soleil

      No animals
      No “stars”
      One arena
      Unifying theme
      Refined venues
      Artist...
finding your

Blue Oceans
1. What do you take for granted?
   Eliminate it!

2. What is “industry standard”?
   Reduce something significantly, &
  ...
How?
Alternative markets
Go beyond existing groups
Redefine your buyers
Complementary offerings
Shift emotion vs. utility
Lead ...
don't forget to

Execute
Greenhouse Business Camp - Limerick
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Greenhouse Business Camp - Limerick

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This is the presentation we gave at the October 2009 Greenhouse Business Camp in Limerick. It has the same slides & message as the one given in September at BizCamp Dublin, but with slightly different content and audience interaction given the dynamics in the room on the day.

Of course, you won't get that part from the slides, and I don't remember anyone videoing it...

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Greenhouse Business Camp - Limerick

  1. 1. GREENHOUSE BUSINESS CAMP THE BIGGEST & BEST BUSINESS EVENT IN THE MIDWEST! OCTOBER 11TH 2009 being GOOD GOOD isn't ENOUGH become a MARKET LEADER karl andrew DEETER TOWNLEY operations manager managing director Copyright 2009 Karl Deeter & Andrew S. Townley
  2. 2. understanding Blue Oceans
  3. 3. Speed of an airplane + economy & flexibility = air travel utility & low cost business model
  4. 4. Cirque du Soleil No animals No “stars” One arena Unifying theme Refined venues Artistic acts Better margins Unquestionably unique
  5. 5. finding your Blue Oceans
  6. 6. 1. What do you take for granted? Eliminate it! 2. What is “industry standard”? Reduce something significantly, & Raise something significantly! 3. What's never been offered? Create it!
  7. 7. How?
  8. 8. Alternative markets Go beyond existing groups Redefine your buyers Complementary offerings Shift emotion vs. utility Lead vs. follow
  9. 9. don't forget to Execute

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