The document discusses marketing strategies focused on creating viral marketing campaigns through word-of-mouth and community involvement. It suggests marketers should think big, review what is and isn't working, and launch passionately with a set date while avoiding excuses. The goal is to create an explosive message that customers will spread, resulting in referrals without asking and a "confetti effect" where small actions spread the brand message far.

2. THE CONFETTI PROJECT

3. MOVING FROM MARKETING BLAH TO MARKETING YA! CREATING YOUR OWN SOCIAL MARKETING PRESENCE OFFLINE WHILE SUPPORTING YOUR SOCIAL MEDIA EFFORTS

7. THE COUNTDOWN

10. VIRAL

11. WORD OF MOUTH!

15. THE LAUNCH

16. SET A LAUNCH DATE All systems go! Stay true to your date Can be a work in progress Let your actions speak

18. THE EXPLOSION

20. THE FALLOUT

23. NON CUSTOMER GIVING