Anoop Thomas Mathew outlines key concepts and strategies for startup success, emphasizing the importance of validating ideas, understanding user needs, and creating a minimum viable product (MVP). He shares insights on user experience, business metrics, and effective tools for startups, as well as the challenges faced in the startup cycle. The document encourages learning from failures and highlights that realizing mistakes is crucial in achieving success.

1. Anoop Thomas Mathew (ATM)
@atmb4u
Profoundis Inc.
Protoyping
Painkiller
StartUps
Protoyping
Painkiller
StartUps

2. VITAMIN
vs
PAIN KILLER

3. Who is this guy?
(atm / 3 years of Profoundis Inc. / failed multiple times / vibeapp.co / still learning)

4. novice expertvs
Me
&
Intended
Audience

5. Startup is Hard
!
ultra
^<1% success

6. IDEAS ARE WORTHLESS.
problem vs idea

7. VALIDATE
(talk, landing pages, mock-ups)
will they pay?

8. CREATe User Persona
( talk to them,
ask about the problem )

9. MVP(Minimum Valuable Product)
“product that users will pay $1”
NO to performance, scale, modularity *

10. BE IN USER'S SHOES;
NOT IN DEVELOPER'S
UX

11. Smoke Test
for each (release):
if (basic user workflow) is usable:
Release the Software
else:
Fix it

12. Users are not testers

13. “if you are not embarrassed
by the first version of your
product, you've launched
too late”
- Reid Hoffmann, LinkedIn

14. LEARN
TECHNOLOGY
METRICS
● Errors
● Space – Time
● Availability
● How long?
BUSINESS
METRICS
● Paying Customers
● Active Customers
● A/B Testing
● Channels
● Cash Flow
VISION
● Direction
● New Features
● Acquisition
● Scale
● Culture
● GigaThought

15. VALIDATE BUILD
TESTLEARN
STARTUPCYCLE

16. TOOLSValidatE
Build
Test
Learn
Book-Pencil/Google Keep, LaunchRock,
Google Forms, canva, Survey Monkey,
Hacker News, Reddit, Product Hunt,
InBound, WhiteBoard, Balsamiq, cacco,
Bootstrap, Git, Github, BitBucket, asana,
BaseCamp, redmine, Slack, PyCharm,
WebStorm, IntelliJ, Eclipse, Xcode, Heroku,
AWS, Azure, NewRelic, Sauselabs, Selenium,
Jenkins, Google Analytics, MixPanel,
ZenDesk, SupportBee, Kissmetrics,
GetSatisfaction, Qualaroo, OLark, Zopim,
WebEngage, Optimizely ...

17. BUSINESS MODELS
B2C
● Selling to Customers
● Fluke Factor
● Virality
B2B
● Selling to Businesses
● Business Problem
● Word of Mouth
B2G
● Selling to Government
● Tenders
● Contacts
Per Customer Value
Time Frame (Sales/Development/Deployment/CashFlow)
Ease of Selling
Popularity

18. FAIL.“failing to identify where you failed is the real failure”

19. ALL THE BEST.
@atmb4u