How to stay in business? What to do when you are busy with maintaining past profit rates in an economic downturn? Create value by embracing the powers of social. Be creative, strengthen your brand with co-creation of customers and boost business by fanchise, the reviews of customers who do the marketing for you. It's often not what you do, but how you do it and the how requires strategic attention. Connect with marketing innovators, business developers or with me, if you really want to move forward.

1. JOURNEY TO BUSINESS 3.0

2. "PROOF IS THE DEAD OF
INNOVATION"
Success in innovation depends on what might be, not
what is...

3. BUSINESS 1.0
• Driven inside out
• Focus on product push
• Increase of EBIT, reduction of
risk
• Lowvalue creation and
profit margins
• Focus on business continuity

4. BUSINESS 2.0
• Meet consumer needs
• Socialconnection and
interaction
• Incremental innovations
• New business development
• Increase
business value and
profit margins.

5. BUSINESS 3.0
• Innovative business
propositions, models, services,
focus on fair, fresh, fun and
fantastic value creation.
• Usercentric, customer driven,
community based, empowered
by competence
• New brands, lean companies,
low footprint, great care factor,
high rates of return.

6. BUSINESS RE-DESIGN
• Inventionof business versus
business administration
• Consumers want delight,
redesign business thinking:
• From push to empowerment
• From pull to identity & lifestyle
statements
• From community attraction to
endorsement - fanchise

7. RE-INVENT BUSINESS VALUE
• Business innovation start-ups
• e-Business strategy pilots
• Business
administration
improvements:
• User centric service design
• Omni channel marketing
• Analyseto attract by
appreciation

8. GET INSPIRED BY..
AthalieStegeman.nl