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SEKILAS BISNIS
DI MODERN
OUTLET
• Oleh : ATAYA
Perkembangan Omzet Modern Outlet
Th. 2007 – Th 2011 (Rp. Triliun)
Pertumbuhan Pangsa Pasar Modern Outlet
Th. 2007 – Th 2011 (Rp. Triliun)
Pertumbuhan Jumlah Outlet
Th. 2007 – Th 2011
Mapping Modern Outlet
Propinsi
Pulau Jawa
 

DKI Jakarta

 

Jabar

 

Banten

 

Yogyakarta

 

Jateng

 

Jatim

Pulau Sumatra

Th. 2010

Mini Market

8,692
                    
3,968 
                    
1,300 
                    
1,004 
                       
387 
                       
979 
                    
1,054 

 

Sumatra Utara

 

Riau & Batam

 

Sumatra Barat

 

Sumatra Selatan

 

Lampung

Bali

 

888
                       
391 
                          
82 
                       
194 
                       
192 
                          
29 
                       
158 

Sulawesi Selatan

84
                          
46 

Pulau Sulawesi
 

Super Market

Hyper Market

940
                       317 
                       194 
                          28 
                          45 
                       172 
                       184 

Total

104
                          
39 
                          
28 
                          
13 
                            
4 
                            
4 
                          
16 

9,736
                    4,324 
                    1,522 
                    1,045 
                       436 
                    1,155 
                    1,254 

195

9
1,092
                            
                          74 
4 
                       469 
                            
                          62 
2 
                       146 
                             
                          23 
- 
                       217 
                            
                          27 
3 
                       222 
                             
                            9 
-                            38 
                          52 
48

 

                       210 

5
137
                            
                          37 
4                            87 
Market Share & Omzet Mini Market
Th. 2010
No.

Outlet

Omzet

(Rp. Milyar)

Market Share

1

Indomart

                         8,143 

43.16%

2

Alfamart

                         7,688 

40.75%

3

OMI

                             775 

4.11%

4

Ceriamart

                             452 

2.39%

5

Circle K

                             409 

2.17%

6

Yomart

                             301 

1.60%

7

Starmart

                             236 

1.25%

8

AM/PM

                             129 

0.69%

9

Markaz

                             108 

0.57%

10

Lainnya

                             626 

3.32%

Total

18,868

100.00%
Market Share & Omzet Super Market
Th. 2010
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Outlet
Hero (Giant)
Carrefour
Super Indo
Foodmart
Yogya (Griya)
Ramayana
Gelael
Naga
Hari Hari
Jayasera
Tip Top
Metro
D'Best
Jamesons
Lainnya
Total

Omzet
(Rp. Milyar)
2,083
1,989
1,903
1,738
1,656
1,513
328
224
213
203
156
125
110
78
1,938
11,850

Market Share
17.57%
16.79%
16.06%
14.66%
13.98%
12.77%
2.77%
1.89%
1.79%
1.71%
1.31%
1.06%
0.93%
0.66%
16.36%
100.00%
Market Share & Omzet Hyper Market
Th. 2010
Omzet
No.

Outlet

Market Share
(Rp. Milyar)

1

Carrefour

11,475

48.70%

2

Hypermart

5,202

22.08%

3

Giant

4,182

17.75%

4

Lotte

2,244

9.52%

5

Indogrosir

459

1.95%

Total

23,562

100.00%
Urutan Aktivitas Promosi yang
dapat mempengaruhi “Impulse
Buying”
Consumer Promo (Program Promosi)
Personal Selling (SPG/MD)
Display
Presentasi Lanjutan…….
Hubungi blog : ahlipresentasi.blogspot.com

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Presentasi sekilas bisnis di modern market

  • 2. Perkembangan Omzet Modern Outlet Th. 2007 – Th 2011 (Rp. Triliun)
  • 3. Pertumbuhan Pangsa Pasar Modern Outlet Th. 2007 – Th 2011 (Rp. Triliun)
  • 4. Pertumbuhan Jumlah Outlet Th. 2007 – Th 2011
  • 5. Mapping Modern Outlet Propinsi Pulau Jawa   DKI Jakarta   Jabar   Banten   Yogyakarta   Jateng   Jatim Pulau Sumatra Th. 2010 Mini Market 8,692                      3,968                       1,300                       1,004                          387                          979                       1,054    Sumatra Utara   Riau & Batam   Sumatra Barat   Sumatra Selatan   Lampung Bali   888                         391                             82                          194                          192                             29                          158  Sulawesi Selatan 84                            46  Pulau Sulawesi   Super Market Hyper Market 940                        317                         194                            28                            45                         172                         184  Total 104                            39                             28                             13                               4                               4                             16  9,736                     4,324                      1,522                      1,045                         436                      1,155                      1,254  195 9 1,092                                                        74  4                         469                                                         62  2                         146                                                          23  -                         217                                                         27  3                         222                                                            9  -                            38                            52  48                          210  5 137                                                        37  4                            87 
  • 6. Market Share & Omzet Mini Market Th. 2010 No. Outlet Omzet (Rp. Milyar) Market Share 1 Indomart                          8,143  43.16% 2 Alfamart                          7,688  40.75% 3 OMI                              775  4.11% 4 Ceriamart                              452  2.39% 5 Circle K                              409  2.17% 6 Yomart                              301  1.60% 7 Starmart                              236  1.25% 8 AM/PM                              129  0.69% 9 Markaz                              108  0.57% 10 Lainnya                              626  3.32% Total 18,868 100.00%
  • 7. Market Share & Omzet Super Market Th. 2010 No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Outlet Hero (Giant) Carrefour Super Indo Foodmart Yogya (Griya) Ramayana Gelael Naga Hari Hari Jayasera Tip Top Metro D'Best Jamesons Lainnya Total Omzet (Rp. Milyar) 2,083 1,989 1,903 1,738 1,656 1,513 328 224 213 203 156 125 110 78 1,938 11,850 Market Share 17.57% 16.79% 16.06% 14.66% 13.98% 12.77% 2.77% 1.89% 1.79% 1.71% 1.31% 1.06% 0.93% 0.66% 16.36% 100.00%
  • 8. Market Share & Omzet Hyper Market Th. 2010 Omzet No. Outlet Market Share (Rp. Milyar) 1 Carrefour 11,475 48.70% 2 Hypermart 5,202 22.08% 3 Giant 4,182 17.75% 4 Lotte 2,244 9.52% 5 Indogrosir 459 1.95% Total 23,562 100.00%
  • 9.
  • 10. Urutan Aktivitas Promosi yang dapat mempengaruhi “Impulse Buying” Consumer Promo (Program Promosi) Personal Selling (SPG/MD) Display
  • 11. Presentasi Lanjutan……. Hubungi blog : ahlipresentasi.blogspot.com