This presentation takes you through innovative Wish-list based online startups in Travel & Hospitality Segment, Innovative start-ups, online holiday planners 2017-2019

1. Wish-list based online startups in Travel
& Hospitality Segment
Innovative start-ups, 2017-2019

2. TripThirsty

3. How it works
• TripThirsty connects armchair explorers with fantastic deals that turn
travel dreams to reality. That is, user and his/her friends collect
places they want to go to in wishlists, and the company works out
group discounts for you behind the scenes.
• Use is very simple – start creating wishlists of places one want to
visit and once a place is wishlisted, TripThirsty’s deal search engines
go to work. That is, if multiple people, especially (Facebook) friends
are interested in a particular trip the TripThirsty team will try to find
group deals for them that they cannot get otherwise.
• This means, all such exclusive offers will come with a certain
deadline.

4. How it works – Deals Backend
• Typically, tour-operatorers/TA/OTAs/Resorts who are looking
to fill the last few seats in a tour can use TripThirsty for help
with filling those seats. No customer information is provided
to vendors unless the customer explicitly expresses interest in
a deal. Deals are emailed to customers, and when they accept
the deal, TripThirsty connects them with the vendor.
• TripThirsty’s isn’t trying to be a information portal around
travel, but importantly has a CTA (call-to-action) built around
the wishlist. In fact, it might just lead to people traveling more
often and tick marking their wishlists.

5. Issues/cons
• There is a lot of content that has been seeded by the team. But when one tries
looking for some specific places to mark in the wishlist (like a place in Gujrat
having the ‘walking mango tree’ OR restaurants in Mumbai/Thane where one can
have special Kharvas vadi (a special sweet prepared from cow milk) all the year
cannot be found.
• This means a user suppose to select the content already available on the site and
he/she cannot add new content/images/place which user wish to go.
• It doesn’t ask user tentatively ‘when’ he/she want to travel to the place
• Content Packaging is not as deep as what one would expect to have (for say, a
package like ‘In the land of the Soviets‘), it does sets a tone for the visitors.
• Each package contains details of places (which you can mark as visited or add to
wishlist), though one would expect more details about these places
(weather/best time to visit etc).

11. User base profile
• TripThirsty’s focus is to help people find places they want to go to and
connecting them with friends who also want to go there.
• These are most probably youngsters dreaming to travel in future, and not
necessarily looking for travel deals
• I am yet to see the deal serving mechanism by getting a deal served to me
based on the places I have added to my first wishlist.
• Business tip:
– A hotel can sell HSD inventory by
• Creating special discounts for the travel dreamers with promo-codes
• Creating package deals using our resort network
• Talk to TT and get wishlist analytics to find most popular and common placed added by users
and matching it our destinations.
• Based on the destinations provide group discounts applicable to a specific count of group
bookings. This means create promo-code for a specific group and make the discount
applicable if the group books the stay.

12. Similar Popular Social Travel Wish-list
startups