Review of Peek.com, Online booking engine for activities at destinations

1. Review of Peek.com
Online booking engine for activities at destinations

2. Peek.com

3. Why peek
• Finding and booking a flight and hotel stay online is easy
enough with OTA sites like MMT, ClearTrip, munk, Kayak,
Expedia, and more.
• But when it comes to finding and booking all of the
activities you want to do while vacationing, it’s a more
lengthy and messy process of digging through travel
recommendation sites, asking friends for advice,
perusing travel magazines, and finally searching for
vendor sites (if they have one) to actually put your
activity in the books.

4. Peek features
• When users log in to Peek, they can pick a destination and browse through hundreds of options.
The site is image-heavy and offers a simple, grid-based user interface.
• For each destination there’s a list of Top Ten Picks with links to Peek’s must-do activities, ranging
from free visits to parks to paid tours. Users can also view activities based on category.
• Peek staff has vetted each vendor and destination included on the site.
• Every sight or activity gets its own page with photos and original copy. And Peek goes further by
letting users book paid services directly within the site — no need to click through to another
website to purchase tickets or call a number to make a reservation.
• The site highlights both major and small vendors, and perhaps is most useful for consumers and
companies when it offers experiences that can’t be found elsewhere on the web.
• A user-friendly way for the small vendors to reach online consumers.
• Booking a paid activity is as simple as specifying the number of tickets and entering credit card
information. Activity costs range from free to $30,000. All of the activities booked through Peek
are collected in the user’s account for easy reference, and there’s also a wishlist function for later
booking. An added bonus: Peek has a best-price guarantee, so you users won’t need to go
hunting for deals.
• The company has also teamed up with local celebrities and experts to write “Perfect Day” posts
that highlight that person’s favorite places and activities.

5. Peek Business Model
• Though the company is starting off with a small number of
destinations, the market it’s entering is huge. Yearly travel spending
in the United States on recreational activities alone is $85.4 billion,
according to a June 2012 report from the U.S. Travel Association.
Food- and retail-related travel spending is more than $270 billion.
These numbers include both domestic and foreign travelers.
• Peek makes money by taking a commission between 15 and 30
percent on each transaction made through the service.
• Already, the Peek team has caught some heavyweight attention,
drawing $1.4 million in funding from SV Angel, Khosla Ventures, Eric
Schmidt’s Innovation Endeavors and Jack Dorsey.

6. Pros & Cons
Pros Cons
A perfect site bridging the gap between booking a stay
and experiencing a destination
Not yet popular in India. The initial partnerships and
booking availabilities are for limited places.
Platform independent, responsive user interface Booking of a resort/hotel does not appear upfront
A perfect example of web 3.0 mash-up. Excellent use
of user generated content on web.
As usual 80% of best site concepts are built in US and
80% of Indians use these sites, This site has potential
to be popular among Indian travelers.

7. Business opportunity for hotels
• Hotels can partner with Peek to sell destination specific
packages (stay + activities) to domestic/international
travelers.
• It has a feature for corporate bookings but again limited
for few countries.
• A similar app on social media to generate hot leads
(people willing to travel and experience)
• Hotels can add a feature like this on website so
customers can plan/book activities in advance

8. Partner with peek

9. Partner page details

10. Offers from partners - List

11. Offers from partners - LP

12. Offers from partners - booking

13. Offers from partners - payment

14. How peek.com works?

15. Awesome concepts
Something a hotel website should have on website.
Suggestions like ‘ What to do when it rains’, ‘flea market’,
‘what to do with kids’ are what a traveler looks for!

16. Creating a perfect day – Any city/place

17. Creating a perfect day

18. Creating a perfect day
Google map
mash-up

19. Creating a perfect day – Any destination

20. Creating a perfect day – Any destination

21. Creating a perfect day – Any destination

22. Creating a perfect day – Any destination
Places feed
from
foursquare

23. Creating a perfect day – Any destination
Photos from
Google feed

24. Creating a perfect day – Any destination
A wonderful mash up of Google
photos, maps, foursquare places to
pull information from destinations

25. Corporate package listings

26. Corporate package listings – Limited to few places