This assignment requires students to write an 8-10 page paper analyzing a publicly traded company. Students must determine how the company's mission, vision and stakeholders impact its success. They must also analyze the five competitive forces impacting the company, create a SWOT analysis, and outline strategies based on SWOT to maximize competitiveness. Students must discuss the company's strategies, communications plan, corporate governance, leadership, and corporate social responsibility efforts. At least five references must be used.

1. Assignment 5: Capstone
Due Week 10 and worth 400 points
Select a publicly traded corporation for which you would like to
work or are currently working.
Research the corporation on its own Website, the public filings
on the Securities and Exchange Commission EDGAR database (
http://www.sec.gov/edgar.shtml
), in the University's online databases, and any other sources
you can find. The annual report will often provide insights that
can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
Determine the impact of the company’s mission, vision, and
primary stakeholders on its overall success.
Analyze the five (5) forces of competition to determine how
they impact the company.
Create a SWOT analysis for the company to determine its major
strengths, weaknesses, opportunities, and threats.
Based on the SWOT analysis, outline a strategy for the company
to capitalize on its strengths and opportunities, and minimize its
weaknesses and threats.
Discuss the various levels and types of strategies the firm may
use to maximize its competitiveness and profitability.
Outline a communications plan the company could use to make
the strategies you recommend above known to all stakeholders.
Select two (2) corporate governance mechanisms used by this
corporation and evaluate how effective they are at controlling
managerial actions.
Evaluate the effectiveness of leadership within this corporation
and make at least one (1) recommendation for improvement.
Assess efforts by this corporation to be a responsible (ethical)
corporate citizen and determine the impact these efforts (or lack
thereof) have on the company’s bottom line. Provide specific
examples to support your response.
Use at least five (5) quality references.

2. Note:
Wikipedia and other Websites do not quality as academic
resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes associated with this
assignment are:
Determine ways in which the vision, mission, and stakeholders
of a firm impact that firm’s overall success.
Identify how the six segments of the general environment affect
an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats
that impact the firm.
Analyze the internal environment of a company for strengths
and weaknesses that impact the firm’s competitiveness.
Identify various levels and types of strategy in a firm.
Predict ways in which corporate governance will affect strategic
decisions.
Assess the relationship between strategy and organizational
structure.
Use technology and information resources to research issues in
business administration.
Write clearly and concisely about business administration using
proper writing mechanics.