1. Bill Blackley LC
Vice President LEDnovation
Inc
Chair IES International

2. • Company: LEDnovation, Inc.
• Mission: Develop solid state solutions for Incandescent, CFL, halogen and
fluorescent lighting replacements
• Founded : Q4/2008
• Location: Tampa, Florida
• Value Proposition:
System Driven Products: LEDnovation’s value proposition is to combine our
proven expertise in LED technology, Efficient LED drivers, Optics, Intellectual
property, Packaging, Mechanical and Thermal engineering into solid state lighting
products in which performance and cost are the dominant variables

3. Who Are We?

4. Who Are We?
Israel Morejon
President & CEO
Evan O’Sullivan Bill Blackley
Vice President of Vice President of
Engineering Business Development
Jim Zhai Scott Mauldin
Chief Optical Engineer Director of Operations

5. Core Competence
Who Are We?
Inventions & Designs
Missile Guidance Nano Projector Optical Tomography
Speed Gun
Kidney Dialysis Digital Dimmer
Flat Screen TV Blood Pressure Monitor
Cable Scrambler
More Than Just a Lamp

6. Who Are We?
George Kaiser Ray Stata
George Kaiser took control of Kaiser-Francis Oil Company in Ray Stata is a cofounder and Chairman of the Board of
1969. In 1990, Kaiser bought the Bank of Oklahoma, N.A. from Analog Devices, Inc. Stata was President of the company
the FDIC. Buying the Bank of Oklahoma landed Kaiser on the from 1971 to 1991 and served as CEO from 1973 to 1996.
Forbes 400 wealthiest Americans. In 2008, with an estimated In 1973, he was named as Chairman of the Board, a role he
current net worth of around $12 billion, he was ranked by continues to hold.
Forbes as the 20-richest person in America and the richest
person in Oklahoma. Before founding Analog Devices, Stata founded Solid State
Instruments, a company which was later acquired by
Kaiser is listed third on BusinessWeek's 2008 list of the top 50 Kollmorgen Corporation's Inland Controls Division.
American philanthropists, behind Warren Buffett and Bill and
Melinda Gates. Among his prominent causes is fighting Besides ADI, Stata is founder of Stata Venture Partners, a
childhood poverty through the George Kaiser Family Foundation. He has been notably venture capital firm in the Boston area that contributes to many Boston area startups
active in the promotion of early childhood education. like Nexabit Networks, acquired by Lucent for $960M.
Kaiser's family foundation funded the National Energy Policy Institute, a non-profit energy As co-founder and the first President of the Massachusetts High Technology Council,
policy organization located at the University of Tulsa whose first head was former Alaska Stata advocated that engineering education and university research funding were a
governor Tony Knowles, and whose director since January 2010 is former U.S. shared responsibility of government and industry. He remains a member of the Board of
Representative Brad Carson. In January 2009, Kaiser drew attention after he told a Directors of the MHTC. One educational initiative from the MHTC is the Massachusetts
committee of the Oklahoma House of Representatives that the state should eliminate or STEM Collaborative, which Stata is co-chairs, that is dedicated to nurturing interest in
reduce tax incentives for the oil and gas industry, and instead use the money for health math and science among students in K through 12 grade levels. Another is the Retired
care or education programs or for tax cuts for other taxpayers. Engineers In Education program which brings scientists and engineers into middle school
classrooms to teach math and science.
Kaiser is among those who have made The Giving Pledge, a commitment to give away half
of his wealth for charitable purposes. Stata was chosen to be the MIT 2010 Commencement speaker.

7. Why?

8. Why?
Table&ES.1&Summary&of&Lighting&Market&Characteristics&in&2010&
Average&Daily& Wattage&per& Annual&Electricity&
Lamps
Operating&Hours Lamp Use&(TWh)
Residential 5,811,769,000 1.8 46 175
Commercial 2,069,306,000 11.2 42 349
Industrial! 144,251,000 13.0 75 58
Outdoor 178,374,000 11.7 151 118
Total 8,203,700,000 4.7 48 700 !
These!inputs!combined!result!in!a!total!annual!electricity!use!of!U.S.!lighting!of!700!TWh,!o
approximately!19!percent!of!total!U.S.!electricity!use.!Figure!ESB1!presents!the!lighting!elec
sector!and!lamp!type.!Nearly!half!of!the!lighting!electricity!is!consumed!in!the!commercial!
also!represents!the!sector!in!which!the!majority!of!lumens!are!produced.!This!sector!is!dom

9. Why?
Table&ES.1&Summary&of&Lighting&Market&Characteristics&in&2010&
Average&Daily& Wattage&per& Annual&Electricity&
Lamps
Operating&Hours Lamp Use&(TWh)
Residential 5,811,769,000 1.8 46 175
Commercial 2,069,306,000 11.2 42 349
Industrial! 144,251,000 13.0 75 58
Outdoor 178,374,000 11.7 151 118
Total 8,203,700,000 4.7 48 700 !
These!inputs!combined!result!in!a!total!annual!electricity!use!of!U.S.!lighting!of!700!TWh,!o
approximately!19!percent!of!total!U.S.!electricity!use.!Figure!ESB1!presents!the!lighting!elec
sector!and!lamp!type.!Nearly!half!of!the!lighting!electricity!is!consumed!in!the!commercial!
also!represents!the!sector!in!which!the!majority!of!lumens!are!produced.!This!sector!is!dom

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'$,.+A<:+#)05'+6*56*'*.(+#*''+(-).+@+5*61*.(+"/+.".&*F$(+#$,-($.,+$.+(-*+1"0
Annual'Electricity'Consumption
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500
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15. Why?