Mobile Indiamart

1. m.indiamart.com
Structure & Strategy
for Mobile
Ashwini Tank
21st Oct ‘10

2. Mobile Website
Display & Navigation
• Mostly Text-Only
• Compact
• Terse
• Core Features Only
• Flatter
• Faster
• Integration with Desktop

3. TradeCatalogs
Site Structure
www.indiamart.com
DIR
DIR Group Index CTL Group Index ETO Group Index
DIR Category Index CTL Category Index ETO Category Index
DIR MCat Index CTL MCat Index ETO MCat Index
Compcat Search Results Product Search Results
Trade Search
Results
Company Page Product Page Offer Details Page
Enquiry Form Enquiry Form Response Form
Separate pages and search
engines for DIR/CTL/ETO

4. TradeCatalogs
Site Structure
m.indiamart.com
DIR
Company Page
Search Results Page (Lucene)
Product / Offer Details Page
Enquiry Form
Common page for
MCat & Search Results
Common Search Index
(Lucene) for DIR/CTL/ETO
Common Enquiry Form
for DIR/CTL/ETO
Common Product / Offer
Details page for CTL/ETO
Group Index Pages
Category Index Pages
Common Index Pages
for DIR/CTL/ETO

5. Navigation
Homepage (CompCat Search)
DIR Group
Index
DIR
Category
Index
CompCat
Search
Result
Lucene
Search
Result
Pdt Group
Index
(Lucene Search)
Pdt
Category
Index
(Lucene Search)
Company
Page
Product
Page
Enquiry
Page
Tenders
Pages
Thank
You

6. Status Check
Completed
• Search Page (compcat), Company pages, Registration & FCP Creation
• Enquiry Pages
• dir.indiamart.com completely mapped to m.indiamart.com
• MID (random) created, to be used in lieu of GLUsrID
WIP
• Product/Offer Page, New Company Page, Index Pages
• Product Search Page (Lucene Search)
• Use MID to display company pages
Next Steps
• Provide alternate links in FCP, Catalogs, Tenders, MDC, Trade

7. Projections
Visits Trend
0
5000
10000
15000
20000
25000
15/8 -
21/8
22/8 -
28/8
29/8 -
4/9
5/9 -
11/9
12/9 -
18/9
19/9 -
25/9
26/9 -
2/10
3/10 -
9/10
10/10 -
16/10
17/10 -
23/10
24/10 -
30/10
31/10 -
6/11
7/11 -
13/11
14/11 -
20/11
21/11 -
27/11
Visits
Week
Historical Projected
FCP
Trade,Tenders
Catalogs
MDC

8. Backup

9. 0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
PageviewsVisits
Current Projected
1.4 Pg/visitDIR, 15%
FCP Std., 10%
FCP Pers., 5%
Catalogs, 29%
Trade, 9%
MDC, 9%
Tenders,4%
Homepage, 3%
Others,16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Projections
Visits: x5, Pageviews: x10
15%
10%
5%
29%
9%
9%
4%
3%
16%
With Alternate
Link,15%
Without
Alternate Link,
16%
Page Not
Available, 54%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
With Alternate Link Without Alternate Link Page Not Available
3.0 Pg/visit
• Add CTL/Trade/Tenders/MDC to m.indiamart.com
• Provide alternate links for mobile on www.indiamart.com pages

10. Mobile Website
Search Engines’ Interpretation
Search Results
www.indiamart.co
m/abcfabrics
search
choose
click on IM link
Alternate
mobile
link
exists?
Load page
Yes
No
Cache
Search Engine
Mobile
User
Transcode
m.indiamart.com
Desktop
Version
Mobile
Version
1. No visit on IndiaMART.com
2. Google’s mobile version
(transcoded) is suboptimal and
uncontrolled.
3. Cannot be used to place ads
1. Visit on indiamart.com
2. Property can be used to place ads
3. Complete control over display, navigation
Display