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BMW AUTOMOBILE
SWOT ANALYSIS OF BMW
STRENGTH:
1:Brand Awareness.
2:Stylish and environmentally vehicles.
3:High standard quality vehicles.
4:Strong brand presents around the world.
5:Skilled work force.
WEAKNESS:
1:High prices of product.
2:High Production cost.
3:Persecption of a costly brand.
4:Very few partnership.
OPPOURTUNITY:
1:Growing demand of vehicles.
2:Expanding brand.
3:Including more low cost variance.
4:High demand of electric car.
THREATS:
1:Intense compition.
2:Rising cost of raw materials
3:Currency deflection
AUDI AUTOMOBILE
SWOT ANALYSIS OF AUDI
STRENGTH:
1: Distuinguish brand image.
2:Large product variants with petrol,diesel,and hybrid.
3:Superior quality.
4:Saftey features.
5:Stylish look.
6:Investment of latest technology.
WEAKNESS:
1:Persecption of a tier to luxury product.
2:High production cost.
3:High prices of product.
OPPOURTUNITY:
1:Increase in demand of hybrid cars.
2:Getting into low cost segments.
3:Demand of premium cars growing in asian markets.
THREATS:
1:Increasing compitition.
2:Advance marketing by rivals brand.
3:Rising cost of raw materials.
4:Currency deflection.

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Swot analysis of bmw

  • 1. BMW AUTOMOBILE SWOT ANALYSIS OF BMW STRENGTH: 1:Brand Awareness. 2:Stylish and environmentally vehicles. 3:High standard quality vehicles. 4:Strong brand presents around the world. 5:Skilled work force. WEAKNESS: 1:High prices of product. 2:High Production cost. 3:Persecption of a costly brand. 4:Very few partnership. OPPOURTUNITY: 1:Growing demand of vehicles. 2:Expanding brand. 3:Including more low cost variance. 4:High demand of electric car. THREATS: 1:Intense compition. 2:Rising cost of raw materials 3:Currency deflection
  • 2. AUDI AUTOMOBILE SWOT ANALYSIS OF AUDI STRENGTH: 1: Distuinguish brand image. 2:Large product variants with petrol,diesel,and hybrid. 3:Superior quality. 4:Saftey features. 5:Stylish look. 6:Investment of latest technology. WEAKNESS: 1:Persecption of a tier to luxury product. 2:High production cost. 3:High prices of product. OPPOURTUNITY: 1:Increase in demand of hybrid cars. 2:Getting into low cost segments. 3:Demand of premium cars growing in asian markets. THREATS: 1:Increasing compitition. 2:Advance marketing by rivals brand. 3:Rising cost of raw materials. 4:Currency deflection.