Public Relations Tips for New Businesses

1. Public Relations Tips for
New Businesses
Ashu Bhandari

2. Public
Relations Tips
for New
Businesses
 As owner of a not-for-profit independent consulting group, Ashu
Bhandari offers advice to entrepreneurs and start-up owners. Ashu
Bhandari advises on public relations, marketing, and other topics
at no cost to clients.

3. Public
Relations Tips
for New
Businesses
 For new businesses, getting noticed is an important goal that
many companies neglect to prioritize. Some businesses prefer not
to spend the money, while others feel that social media and word
of mouth is enough. Experts have found, however, that less
prominent businesses need a boost in public attention to get a
word-of-mouth pipeline moving.

4. Public
Relations Tips
for New
Businesses
 The best way for a company to attract attention is to secure press,
a process that may utilize the services of a specialist but has to
begin with the entrepreneur her or himself. A new business owner
must create a brief description of the company and why it is
unique and be able to recite this information at any point to a
member of the press. The entrepreneur also needs to be proactive
and contact media outlets, preferably at times of the year when
the company's product is relevant. Further, the entrepreneur
should be attentive to industry events, news stories, and internal
developments that connect to the company's mission or product.
Doing so can help motivate media outlets to cover the company
and its current business activities.