2. INTRODUCTION
Type Private
Industry Consumer goods
Founded 2006
Founder Acharya Balkrishna
Baba Ramdev
Headquarters Haridwar, Uttarakhand, India
Area served India and Nepal
Key people Acharya Balkrishna (Founder and MD)
Products Foods, beverages, cleaning agents and personal care
products
Revenue ₹5,000 crore(US$740 million) (2015-16)
Number of employees 200,000 (2011–12)
Slogan Prakriti ka ashirwad
4. 3 DIFFERENT VARIANTS
• Patanjali Dant Kanti Dental Cream - 100 gm ( 40 INR )
• Patanjali Dant Kanti Dental Cream - 200 gm ( 75 INR )
• Patanjali Dant Kanti Medicated - 100 g ( 45 INR )
5. MAJOR TOOTHPASTE BRANDS IN INDIA
• Colgate
• Pepsodent
• Close-Up
• Dabur Red
• Sensodyne
• Anchor
• Babool
• Vicco
• Meswak
7. COMPETITOR ANALYSIS
• Main Competition – Colgate ( Market Leader )
• Planning To Launch “ Cibaca Vedshakti ” due to increase in Consumers preferences for Natural
Ingredients.
Pricing : 175 gm For 50 INR V/s 200 gm For 75 INR
• Around 14 % Toothpaste Market is of Natural Ingredients.
• Colgate Has 5 Million Outlets Compared to 2 Lakh Outlets of Patanjali.
14. If Yes , What made you choose Dant Kanti over earlier used brands?