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Patanjali
INTRODUCTION
Type Private
Industry Consumer goods
Founded 2006
Founder Acharya Balkrishna
Baba Ramdev
Headquarters Haridwar, Uttarakhand, India
Area served India and Nepal
Key people Acharya Balkrishna (Founder and MD)
Products Foods, beverages, cleaning agents and personal care
products
Revenue ₹5,000 crore(US$740 million) (2015-16)
Number of employees 200,000 (2011–12)
Slogan Prakriti ka ashirwad
Patanjali
3 DIFFERENT VARIANTS
• Patanjali Dant Kanti Dental Cream - 100 gm ( 40 INR )
• Patanjali Dant Kanti Dental Cream - 200 gm ( 75 INR )
• Patanjali Dant Kanti Medicated - 100 g ( 45 INR )
MAJOR TOOTHPASTE BRANDS IN INDIA
• Colgate
• Pepsodent
• Close-Up
• Dabur Red
• Sensodyne
• Anchor
• Babool
• Vicco
• Meswak
MARKET SHARE
• Colgate - 55 %
• Pepsodent & Close Up - 20 %
• Dabur - 13 %
• Others - 4 %
• Patanjali Dant Kanti - 8 %
Colgate
55%
Pepsodent
20%
Dabur
13%
Others
4%
Patanjali
8%
Share In Percentage
Colgate
Pepsodent
Dabur
Others
Patanjali
COMPETITOR ANALYSIS
• Main Competition – Colgate ( Market Leader )
• Planning To Launch “ Cibaca Vedshakti ” due to increase in Consumers preferences for Natural
Ingredients.
Pricing : 175 gm For 50 INR V/s 200 gm For 75 INR
• Around 14 % Toothpaste Market is of Natural Ingredients.
• Colgate Has 5 Million Outlets Compared to 2 Lakh Outlets of Patanjali.
Patanjali
Patanjali
Patanjali
Patanjali
Patanjali
Patanjali
If Yes , What made you choose Dant Kanti over earlier used brands?
Patanjali
Patanjali

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Patanjali

  • 2. INTRODUCTION Type Private Industry Consumer goods Founded 2006 Founder Acharya Balkrishna Baba Ramdev Headquarters Haridwar, Uttarakhand, India Area served India and Nepal Key people Acharya Balkrishna (Founder and MD) Products Foods, beverages, cleaning agents and personal care products Revenue ₹5,000 crore(US$740 million) (2015-16) Number of employees 200,000 (2011–12) Slogan Prakriti ka ashirwad
  • 4. 3 DIFFERENT VARIANTS • Patanjali Dant Kanti Dental Cream - 100 gm ( 40 INR ) • Patanjali Dant Kanti Dental Cream - 200 gm ( 75 INR ) • Patanjali Dant Kanti Medicated - 100 g ( 45 INR )
  • 5. MAJOR TOOTHPASTE BRANDS IN INDIA • Colgate • Pepsodent • Close-Up • Dabur Red • Sensodyne • Anchor • Babool • Vicco • Meswak
  • 6. MARKET SHARE • Colgate - 55 % • Pepsodent & Close Up - 20 % • Dabur - 13 % • Others - 4 % • Patanjali Dant Kanti - 8 % Colgate 55% Pepsodent 20% Dabur 13% Others 4% Patanjali 8% Share In Percentage Colgate Pepsodent Dabur Others Patanjali
  • 7. COMPETITOR ANALYSIS • Main Competition – Colgate ( Market Leader ) • Planning To Launch “ Cibaca Vedshakti ” due to increase in Consumers preferences for Natural Ingredients. Pricing : 175 gm For 50 INR V/s 200 gm For 75 INR • Around 14 % Toothpaste Market is of Natural Ingredients. • Colgate Has 5 Million Outlets Compared to 2 Lakh Outlets of Patanjali.
  • 14. If Yes , What made you choose Dant Kanti over earlier used brands?