Mayas conpany merketing plan

1. Mayas company marketing plan
Mayas is a natural cosmetic company. Our products offer a unique combination
between nature and Sudanese cultural ingredients. We are targeting specific
segments in the consumer market, taking advantage of opportunities indicated by
higher demand for non-chemical products with no sides effect. Our primary
marketing objective is to become an international brand and our primary financial
objective is to increase sales revenue to 480 M
Current marketing situation
2- market description
Mayas market involves, both genders at all ages and specially the sudanese women.
it torget People who Prefer natural based Products and affordable at the sometime.
Customer needs is important Portion and their needs are to have healthy natural
skin and hair.
And also natural, safe and non chemical products and availability of its products.
There are factors That affect the marketing environment of mayas
include : goverment, Technalogical, economical and social frators
This factors may affect the consumer purchasing power when economical Problems
for example apprears the price will increace.
2- Product review
our first Product mayas body cream offered the following standard features :-
1- Eco friendly :-natural product with no chemical additives
2- cruely free:-in Mayas company we don't taste any ingredients or final product on
animals
3- peace of mind:- may as products provide complete peace of mind because you can
feel good about doing what is best for your skin and the environment
in 2023 we plan to arise Sales to be 480M based on sales of 40 000 mayas body
cream units at whole price of 12000
we plan to introduce mayas body cream as amore widespread and used by Applying
the following features:-

2. 1- change packaging size and packaging shape.
2. Add some natural fragrances to the products
3- Review of distribution
In general there are Four types of distribution wholesale, retail, online sale and
direct sale.
we use wholesales as we appoint authorized ageuts from every state in the country
to distribute our products to the market with a record of the people to whom. they
distributed if any problems occurs , its easy to reach it through the ageut.
at the same time we maybe stifling because our products do not
Threats and opportunities analysis
Strengths
• Natural products consumers' goal is to get glowy skin and healthy hair. For
many, this means using fewer chemicals and synthetic ingredients in their
hair and skin products. It often costs more for companies to use natural
ingredients, but Maya didn't hasitate. Mayas believes in using products that
are not harmful to the skin. Maya company attracts customers by using
natural ingredients adopted from local culture and presents them in a modern
product form.
• affordable price Maya cares not only to provide a high quality product, but
also it offers low price products, which does not affect the quality. In today's
economy, consumers will not be convinced to buy skin care products simply
because of their good quality if the prices are high. In fact, Mayas comapny
offers both quality and economical prices at the same time.
Weaknesses
• limited online presense now days, the social media and online platforms is
concederd as a very improtant thing any business need to use to achieve its
goals, mayas company do not have a strong presence in the social medi, mayas
need to increase brand recognition andawareness, which requires to be active
on social media platforms, because almost everyone is attracted to it.

3. • No distribution network Mayas company focuses only on local distribution in
the certain areas, with no global presence outside Sudan. To increase sales,
the company needs to start distributing its products outside of Sudan.
opportunities
• Growth in the cosmetics sector cosmatic business are growing fast, because of
the potentiality of the beauty market, beauty conscious is growing. Mayas
conpamy can use this to expand its business and gain a sustainable position in
the market.
• Weak competition There are few or no competitors in the market, and there
are no local companies producing natural skin care products, and the demand
for them is increasing.
Threats
• political instability In the areas in which companies operate, this means that
companies must be highly flexible; and prepared to adjust its operations at
short notice to reflect changes in the political environment. Also, Conflict and
political instability can also negatively affect a country's productive capacity,
which in turn reduces government revenue and increases unproductive
spending, including military spending, leading to financial crises that can
disrupt the company
• Infilation When inflation rises, all aspects of a business become more
expensive. higher service costs can affect how much money the company
have. Rising costs of the materials will force the company to forget big
expenses while cutting back as much as possible. Inflation limits the
company's expansion.
Objectives and issues

4. Marketing strategy
Action programs
following are summaries of the action programs we will use during the first six
months of next year to achieve our stated objectives.
January:- we're launching a major promotional campaign, and we're showcasing the
products at international exhibitions and all conferences related to heritage
products related to the country.
February and March, we will focus on developing and activating social media sites,
and we will assign this task to experts, and we will contract with social media
influencers and celebrities to advertise the company's products
April, we will distribute products to as many pharmacies and beauty centers as we
can.
May, We will hold a trade sales contest offering prizes for the salesperson and retail
organization that sells the most mayas products during the four-week period
June, The company will open overseas branches in some neighboring countries
With this step we will meet the company's objectives of increasing sales and
achieving globalization
Budgets
Controls