ILLUSTRATION 10.1 Entrepreneurs, teams and external relationships Entrepreneurs are often stereotyped as heroic individuals, but entrepreneurship is rarely done alone - it often builds on a team, pre-existing organisational experience and external relationships. Hewlett Packard worked with the then leading mobile telephone maker The entrepreneurial team William Hewlett and David Motorola to develop a smart phone. Packard, founders of the famous computing and printer company HP, are oft-quoted examples of the garage Facebook stereotype. But digging beneath the stereotype soon reveals a more complex story, in which relationships One of today's most successful and well known entrewith large companies can be important right from the preneurs is Mark Zuckerberg who started a photostart. Often entrepreneurs have worked for large comrating site called Facemash from his dorm room by using panies beforehand, and continue to use relationships Harvard's online student photographs. Zuckerberg did afterwards. While Hewlett came fairly directly out of Stanford University's laboratories, Packard worked on previous organisational experiences, but bus programming skills and involved others with at General Electric and Litton Industries. They built complementary skills early on. Based on his previous extensively on their previous social relationships and experience with Facemash, he founded the social netties when setting up HP. The company used Litton working website Facebook together with other fellow Industries' foundries early on, and later used rela- Harvard students to develop and grow the site. The team tionships at General Electric to recruit experienced (Dustin Moskovitz, Chris Hughes and Eduardo Saverin) managers. brought various skills including programming, promotion, graphics, financing and other business expertise. To focus entirely on Facebook and attract further talent Apple and financing to their team, Zuckerberg and Moskovitz Steve Jobs has often been celebrated as the heroic abandoned their education at Harvard and moved to innovator and entrepreneur behind Apple, but he too California and Silicon Valley. There Zuckerberg continrelied heavily on external relationships. From the very ued to build on external business expertise together with beginning Apple computer did not only involve Jobs, but his founding partner Steve Wozniak. They too started in a garage, but similar to HP built heavily on an entrepreneur need?? CClliomia Maragement Review, vol. 40, no. 1, their experiences with more established organisations. Is Connecting the Wortd, Simon \& Schuster, 2010. Wozniak worked at HP and Jobs at Atari and this helped them gain access to crucial knowledge and contacts for the development of the start-up. When their venture had become more established they left their employers Questions and incorporated Apple Computer. Apple's much later successes with the iPod and later the iPhone and iPad have also relied on important external relationships..

1. ILLUSTRATION 10.1 Entrepreneurs, teams and external relationships Entrepreneurs are often
stereotyped as heroic individuals, but entrepreneurship is rarely done alone - it often builds on a
team, pre-existing organisational experience and external relationships. Hewlett Packard worked
with the then leading mobile telephone maker The entrepreneurial team William Hewlett and
David Motorola to develop a smart phone. Packard, founders of the famous computing and
printer company HP, are oft-quoted examples of the garage Facebook stereotype. But digging
beneath the stereotype soon reveals a more complex story, in which relationships One of today's
most successful and well known entrewith large companies can be important right from the
preneurs is Mark Zuckerberg who started a photostart. Often entrepreneurs have worked for large
comrating site called Facemash from his dorm room by using panies beforehand, and continue to
use relationships Harvard's online student photographs. Zuckerberg did afterwards. While
Hewlett came fairly directly out of Stanford University's laboratories, Packard worked on
previous organisational experiences, but bus programming skills and involved others with at
General Electric and Litton Industries. They built complementary skills early on. Based on his
previous extensively on their previous social relationships and experience with Facemash, he
founded the social netties when setting up HP. The company used Litton working website
Facebook together with other fellow Industries' foundries early on, and later used rela- Harvard
students to develop and grow the site. The team tionships at General Electric to recruit
experienced (Dustin Moskovitz, Chris Hughes and Eduardo Saverin) managers. brought various
skills including programming, promotion, graphics, financing and other business expertise. To
focus entirely on Facebook and attract further talent Apple and financing to their team,
Zuckerberg and Moskovitz Steve Jobs has often been celebrated as the heroic abandoned their
education at Harvard and moved to innovator and entrepreneur behind Apple, but he too
California and Silicon Valley. There Zuckerberg continrelied heavily on external relationships.
From the very ued to build on external business expertise together with beginning Apple
computer did not only involve Jobs, but his founding partner Steve Wozniak. They too started in
a garage, but similar to HP built heavily on an entrepreneur need?? CClliomia Maragement
Review, vol. 40, no. 1, their experiences with more established organisations. Is Connecting the
Wortd, Simon & Schuster, 2010. Wozniak worked at HP and Jobs at Atari and this helped them
gain access to crucial knowledge and contacts for the development of the start-up. When their
venture had become more established they left their employers Questions and incorporated
Apple Computer. Apple's much later successes with the iPod and later the iPhone and iPad have
also relied on important external relationships._ expertise do you think a new venture requires?
The music player application SoundJam MP was exter- 2 How would you form a venture team if
you set nally acquired early on and an external entrepreneur was vital for developing iTunes.
Apple also initially