good to see you

1. Name: Syed Murtaza Abbas
Registration Number: SP22-BBA-194
Question: Give examples of such items introduced by brands which weren’t accepted by the
customers. (Failed Products)
Answer: Product failure refers to a situation where a product does not meet the expectations
or requirements of its intended users or fails to deliver its intended functionality. It occurs
when a product does not perform as intended, does not satisfy customer needs, or experiences
significant issues or defects that prevent it from fulfilling its purpose effectively.
Causes for Product Failure:
 Design Flaws
 Manufacturing Defects
 Lack of Market Demand
 Inadequate market research
 Poor Marketing and Promotion
 Competitive Factors
 Pricing Issues
 Lack of Product Differentiation
 Poor User Experience
 External Factors
Impact of Product Failure on Businesses:
 Financial Losses
 Damage to Reputation
 Loss of Customers
Examples of Biggest Product Failures:
New Coke
One of the biggest product failure examples is that of New Coke. The Coca-Cola Company
introduced New Coke, a reformulated version of its popular soft drink.
However, the new flavor gave a widespread public backlash and negative feedback from
consumers who preferred the original taste of Coca-Cola. The company eventually brought
back the original formula as Coca-Cola Classic.
Google Glass
Google Glass is a wearable smart device with an optical head-mounted display. It was
introduced in 2013 with much anticipation but failed to gain mainstream popularity due to
concerns about privacy, high cost, and limited functionality.

2. Google halted consumer sales of Google Glass in 2015, although it has found some
applications in specialized industries.
The Segway
The Segway is a self-balancing personal transporter introduced in 2001 with significant hype
and anticipation. However, it failed to meet its expectations and achieve widespread
adoption.
The high price, limited practical use, and regulatory restrictions in many areas contributed to
its commercial failure as a mainstream mode of transportation.
How to Prevent Product Failure:
 Conduct thorough market research to find gaps and know the needs of your target customers.
 Involve potential customers early in the design process. Gather feedback through surveys,
focus groups, or beta testing to ensure your product meets their needs and expectations.
 Avoid over-engineering your product. Keep the design simple and intuitive, ensuring that it’s
simple to use and can meet your target market’s requirements.
 Price your product in a way that provides value to customers while also ensuring profitability
for your business.
 Develop a comprehensive marketing plan that targets your key customer segments.
Communicate your product’s unique features and benefits through various channels such as
advertising, social media, content marketing, and public relations.
 Build a skilled and motivated sales team that understands the product and its value
proposition. Provide them with the required pieces of training and resources to effectively
promote and sell the product.
 Stay informed about your competitors’ products and strategies. Monitor their strengths,
weaknesses, pricing, marketing efforts, and customer feedback. This information can help
you find opportunities for differentiation and improvement.
 Be aware of external factors impacting your product’s success, such as technological
changes, regulations, market trends, or economic conditions. Adapt your product and
strategies to stay relevant and address potential challenges or opportunities.
 Collect and analyze customer feedback after the launch and use it to search for improvement
and innovation areas.