Marketing strategies that can be used by a fashion and lifestyle based brand named flâneur in order to sustain competition and progress well.

1. MARKETING STRATEGY
ASSIGNMENT 3
PRESENTATION BY
GROUP 5

2. About flâneur
A high-end nightwear
brand that brings elegant
and fun nightwear for the
women who care about
style and comfort. the
nightwear by flâneur has
unique designs with a
premium price.

3. VALUE PROPOSITIONVALUE PROPOSITION
CANVASCANVAS

4. COMPETITORCOMPETITORCOMPETITOR
ANALYSISANALYSISANALYSIS

5. MARKETINGMARKETINGMARKETING
STRATEGIESSTRATEGIESSTRATEGIES
for

6. SOCIALMEDIASOCIALMEDIASOCIALMEDIA
MARKETINGMARKETINGMARKETING
Our target audience are young
urban women who are interested
in fashion. These women spend a
lot of time on social media
typically. Therefore, our biggest
opportunity is in social media
marketing. Our target here is
Instagram penetration via
marketing and branding.
Facebook today has a much
older population while young
people are on Instagram. Thus,
our focus is on Instagram
marketing because that's where
our customers are.

7. Influencer Marketing:
Marketing through influencers who
have around 20K followers with a
minimum 3% engagement rate.
We did this via Ms. Vinita Chaudhari
(VinitaChaudhari_Artistry) and
received many profile visits and
inquiries.
Advertisements:
Advertisement for market penetration
in the form of instagram post ads.

8. Word-of-mouth is an effective yet
undermined tool in marketing. If done
strategically, it works wonders for the
business.
At Flaneur, we incentivized this tool by
way of referral marketing. In an offline
world, this strategy has a limited reach
but with social media and digital
marketing in place, referral marketing
has helped us tap our target segment
optimally.
There are ways and means through
which referrals can be done like -
through employees, customers, tie-ups
with complementary businesses,
referral marketing network, cash and
non-cash incentives, time-bound
rewards, making website and social
media suitable for referrals.
REFERRALREFERRALREFERRAL
MARKETINGMARKETINGMARKETING
Yes! We do have some
fresh designs. You can refer
it to them and I'll offer you a
10% discount on your
next purchase
Hey Harsha, I really
loved your product.
My friends wanted to know
if you've some
different designs?
Hey, flâneur has
some really cool new
PJ collections! You
should definitely
check it out
OMG! I am definitely
gonna grab some cute PJs
this time!!!

9. How this works: A search engine has a
crawler that goes out and gathers
information about all the content
available online.
An index is then fed through an
algorithm that tries to match all that
data with the query.
We use the top reigning apparel &
ecommerce brands as a benchmark to
optimize our website.
Source: Search Engine Land

10. ROADTOTHEROADTOTHEROADTOTHE
FUTUREFUTUREFUTURE
Tie-up withTie-up with
Bachelorette PartyBachelorette Party
outfitsoutfits
Onboarding onOnboarding on Nykaa, Myntra,Nykaa, Myntra,
Shopper's Stop, Tata CliqShopper's Stop, Tata Cliq
IG Ads & Influencers inIG Ads & Influencers in
Mumbai, Pune, Nasik, ,Mumbai, Pune, Nasik, ,
Indore, BhopalIndore, Bhopal
Kiosks in Tier 1 City mall targetingKiosks in Tier 1 City mall targeting
deeper market penetrationdeeper market penetration
EXPECTED
REACH:
2OOO
EXPECTED
REACH:
500
EXPECTED
REACH:
5000
EXPECTED
REACH:
3500

11. Customer FeedbackCustomer Feedback
CCCUSTOMERUSTOMERUSTOMER
FEEDBACKFEEDBACKFEEDBACK