Presentatie door Peter Lansaat op de Digital Sports Day over:"Good coaches create winners, great coaches create a legacy"

1. Good coaches create winners,
great coaches create a legacy
Olympic Games 2016
Peter Lansaat

2. Sport aficionado

3. WIDER COMMUNITYOUR CLIENTSOUR PEOPLE
BUILDING A BETTER WORKING YOU | CREATE LEGACIES THROUGH COACHING
Inspiration through branded content & campaign
BUILDING A BETTER WORKING WORLD
Talent development
COACHING
Masterclasses Digital
LEGACIES | THE BETTER THE QUESTION, THE BETTER THE ANSWER
AWARENESS
ENGAGEMENT
FROM COACHES TO COACHING, CREATING HIGH PERFORMING TEAMS
WHY
HOW
PILLAR
DOMAIN
PROPOSITION
Strategy

4. Communication objectives
• Building brand awareness
• Create more awareness on our Olympic Sponsorship (coaching)
• Recognition & appreciation link Building a Better Working World (coaching &legacy)
• Create company pride
• Talent development
• Present role of the coach

5. Uitgangspunten campagne
• 2008 > 2016; “the last best experience that anyone has anywhere, becomes
the minimum expectation for the experience they want everywhere”
• Alles draait om het juiste verhaal
• Beeld, tekst en geluid is overal beschikbaar
• Doelgroepen ontwikkelen zich in verschillend tempo
• De media-industrie transformeert
• Geen kwestie meer van bezitten maar delen
• Engagement gaat niet alleen over winnen of verliezen
• Budget

6. Before ■ ■ ■ ■ ■ ■ ■ ■ ■ ■
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Activatie campagne

7. Take aways
• Ownership
• Verder uitbouwen co-creatie
• Content moet stromen. Maak het deelbaar. En hapklaar
• Start zo snel mogelijk om je doelgroep te betrekken
• Van campagne naar continu
• Verbinding business & sponsoring vergroten
• Create vendors
• Brand butler
• Pull strategie ipv push strategie

8. Aan de slag
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