Harley Davidson is an American motorcycle manufacturer founded in 1903 with a wholly owned subsidiary in India. It has 22 authorized dealerships in India that offer 13 models across 5 platforms. In 2015, Harley Davidson held over 250 events in India to provide experiences of its lifestyle. The company's official riding club, Harley Owners Group, offers membership and riding events. A SWOT and market comparison to Royal Enfield is presented, followed by customer reviews of Harley Davidson's performance, price, sound and mileage.

1. Harley Davidson--
The Road Starts Here….

2. Company Profile
Founded in 1903, Harley-Davidson®, Inc. is the parent
company for Harley-Davidson® Motor Company (HDMC) and
Harley-Davidson® Financial Services (HDFS) in USA.
HARLEY-DAVIDSON INDIA IS A WHOLLY-OWNED
SUBSIDIARY OF HARLEY-DAVIDSON, INC.
At present, the Company has 22 authorized dealerships
in India including Mumbai,Bengaluru,Kolkata,Chennai,New Delhi.
Harley-Davidson offers a range of 13 models from each
of its 5 platforms – Street, Sportster®, Dyna®, Softail and
Touring.
Over 250 experiential events were held in 2015 alone to provide and experience of
the Harley-Davidson lifestyle.
The Harley Owners Group® is the official riding club of
Harley-Davidson that offers membership options, and events.

3. SWOT Analysis

4. Strategies

5. Market Comparison
Types Royal Enfield Harley Davidson
Engine 535 749
No of cylinder 1 2
Man power 29.1 bhb at 5100 pm 53 bhb at 8000pm
Starting Mechanism Self/kick Start Self Start
Cooling System Air cooled Liquid cooled
Mileage 30 kmp 17 kmp
No of gears 5 6

6. Field Visit

7. Well-looked
Comfortable
Speedy
Price & performance
Sound
Mileage
Customer Review

8. Thank You