As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. After a highly anticipated yet largely disappointing initial public offering (IPO), Facebook's stock price steadily declined. This presentation analyses the case presented by Mikolaj Jan Piskorski, Thomas R. Eisenmann, David Chen, Brian Feinstein and Aaron Smith.

1. Group 11
Arjun Yadav
Dhyani Doshi
Rahoul Datta
Vivek Shankar

2. What are the norms of interaction in the off-line World and the online World?
Formal, informal?
• Offline
1. Expressions, presentation and body language have a huge
role to play.
2. Surroundings affect the type of communication.
3. Enunciation has a proportional effect on communication.
• Online
1. Choice of words govern the degree of formality.
2. Allows the user to portray themselves in any way they
desire.
3. Emotions and expressions are displayed through
emoticons.

3. How does LinkedIn differentiate itself from Facebook? Compare Twitter and
Google+ to Facebook.
• LinkedIn is used for social networking by professionals and has
a provision for premium profiles with extra features for its
users, a service not offered by Facebook.
• Twitter
1. Broadcasting application while Facebook is purely social
networking
2. Users can follow celebrities through verified profiles
3. Introduced #hashtags that allow the user to filter tweets
• Google+
1. Introduced in 2011; 5 years after Facebook
2. Has “+1” instead of “Like” on Facebook
3. Allows the user to divide friends into circles

4. How is Wikipedia different from
Facebook?
• Is an online encyclopadia
• A non-profit organization;
operates on donations
• By the people, for the
people
• Free and open-source
(FOSS); allows users to edit
front and back end
• Is a social networking website
• Profit generating organization
• By Mark Zukerberg, for
among the people
• Proprietary software; cannot
be edited

5. What is the social, political, and economic impact of social websites like
Facebook, LinkedIn?
• Social causes are propagated better as more
people can be reached through social media.
• Small businesses are able to reach a wider
audience with the help of Facebook pages and
Twitter handles.
• Politicians world over are becoming increasingly
active on social media after realizing that it is one
of the best ways to reach the audience in today's
world.

6. What are some of the social problems faced by societies in India? In World?
Can these be addressed using Social Networks? How?
• Social problems in India include bias based on
sex, caste and economic status.
• In the world, these problems are more
towards bias based on race, region and
economic status.
• Awareness among people can be brought
about using social media; a social cause has a
better chance of being realized.