Uploaded byarduinoteam
Open Source Hardware Summit Speech 2011
The document discusses Arduino, an open-source electronics prototyping platform. It provides details on Arduino's business model, hardware, software, documentation licenses, sales numbers, university and company adoption, community forum stats, and lessons learned. Key points include Arduino being designed for beginners, its open hardware and software model, annual sales increasing to over 300,000 units, partnerships with over 200 distributors worldwide, and an active online forum community.
Open Source Hardware Summit Speech 2011
- 1. CC BY-SA Arduino Confidential OSHW Summit September 2011 Arduino Team Massimo Banzi David Cuartielles Tom Igoe Gianluca Martino (in effigy) David Mellis
- 2. CC BY-SA Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software.
- 3. CC BY-SA Arduino UNO
- 4. CC BY-SA The emphasis is on simple and streamlined user experience. It is designed with beginners and non-technical people in mind. Business Model
- 5. CC BY-SA Hardware , Software and Documentation are released with open licenses while the Arduino brand is licensed to manufacturers who want to make official products Business Model
- 6. CC BY-SA Illustration:Francesco Muzzi for Comitato Italia 150 Business Model
- 7. CC BY-SA Daniela Antonietti Tom Igoe CFO Documentation Professor at ITP, New Massimo Banzi York University CEO / Product Manager Professor at SUPSI and Gianluca Martino CIID Copehagen Hardware Design, Mfg and Distribution David Cuartielles Education / Web David A. Mellis Services Software Professor at K3, PHd Student at MIT University of Malmö Media Lab Arduino Team
- 8. D.Mellis, USA T.Igoe, USA CC BY-SA D.CUartielles, Spain M. Banzi, Italy G.Martino, Italy Arduino Team
- 9. CC BY-SA Daniela Antonietti Picture Chris Anderson
- 10. CC BY-SA IDII Ivrea / Birthplace of Arduino
- 11. CC BY-SA IDII Map of Prototyping Tools 2005 Illustration: Giorgio Olivero, todo.to.it
- 12. CC BY-SA Wired USA Oct 2008
- 13. CC BY-SA Text Wired Italia Feb 2009
- 14. CC BY-SA Wall Street Journal 2009
- 15. CC BY-SA Make Blog 2011
- 16. Estimated 200000 CC BY-SA 200000 (Jan/Aug 105732) 150000 100000 84674 62301 50000 33788 17511 7905 2550 0 2005 2006 2007 2008 2009 2010 2011 SALES Arduino USB/Diecimila/2009/UNO
- 17. CC BY-SA Units sold Sep 2005 / Aug 2011 314,461
- 18. CC BY-SA Revenues Royalty 10% of the Wholesale price
- 19. CC BY-SA Blog views 2006-2011
- 20. CC BY-SA IDE Downloads
- 21. CC BY-SA 200 Distributors RS Components, Farnell/ Newark, Mouser, Digikey Local distributors in 48 Countries
- 22. CC BY-SA USA Europe ITP, New York University TU Eindhoven Massachusetts Institue of Technology ETH Zürich Carnegie Mellon University HyperWerk, Basel Stanford University ITU Copenhagen Georgia Tech K3 Malmö University Rhode Island School of Design CIID, Denmark UCLA RWTH Aachen Pratt Institute SUPSI, Switzerland Parsons School of Design Open University SVA Goldsmiths University of London Asia University of the Arts London IAMAS, Japan University of Nottingham Keio University, Japan Manchester University Hongik University, South Korea University of Edinburgh SADI, South Korea UDK Berlin Some Universities using Arduino
- 23. CC BY-SA Apple Microsoft ASUS Research Panasonic Nokia Hitachi Smart Design FitBit MakerBot Frog Design DIYDrones Google Telefonica R+D IDEO Some Companies using Arduino
- 24. CC BY-SA Forum 52979 Users 533405 Posts 71411 Topics 3.4M Pageviews/Month
- 25. CC BY-SA GreatCommunity PaulS 14071 Grumpy_Mike 13681 AWOL 8948 retrolefty 8792 uwefed 6253 mem 6211
- 26. CC BY-SA Relevant Adopters
- 27. CC BY-SA Google Android ADK
- 28. CC BY-SA Photo: makerbotwebsite MakerBot 3D printer
- 29. CC BY-SA Photo: DIYDronesWebsite DIY Drones
- 30. CC BY-SA OpenPCR (DNA Sequencing/Barcoding) Photo: OpenPCR website
- 31. CC BY-SA Lessons Learned
- 32. Don't make something youdon't use yourself
- 33. Know who you're making it for
- 34. Know what youwant out of it
- 35.
- 36. Respect the intelligence of the beginner
- 37. Experts are notthe best advisors when you want to make tools for beginners
- 38. Good hardware, good software,good explanation and generous users make a great project
- 39. Document what you make
- 40.
- 41.
- 42. ...and conspiracy theories...
- 43. Never ascribe tomalice what can be explained with stupidity.
- 44. If nobody complains you’redoing something wrong
- 45. Including people is hard (but necessary)
- 46. If you arefive people in three different countries, you are a multinational company
- 47. If you're notprepared for someone else to adapt your work, don't share it online
- 48. If you're notprepared for someone else to improve your work, don't share it online
- 49. If you're notprepared for someone else to clone your work, don't share it online
- 50. If you're notprepared for someone else to trash your work, don't share it online
- 51. Organizing a startupis a lot harder once the idea has traction
- 52. You can't runa startup part-time
- 53.
- 54. Pick your namecarefully
- 55. *duino is notcreative
- 56. Especially if yourboard is not even compatible
- 57. Register every domain that you can
- 58. Hire a lawyer,you don’t know why but she does
- 59. Be careful when somebodyis just too eager to help you
- 60. Even your friendsmight become a competitor
- 61. It’s good tobe friends, better if it’s in writing
- 62. Open source software doesn't necessarily translate into a business model...
- 63. Open source hardware has to.
- 64. If a defectiveboard makes it through QA...
- 65. ...it will bedelivered to the most vocal customer...
- 66. ...who will publish electronmicroscope pictures of it...
- 67. ...pointing at everyatom that is out of place...
- 68. ...Twittering that every boardyou ever made is seriously flawed...
- 69. ..whose follower will robotically RT and in 8 hours someone will declare your company doomed.
- 70. Your most important customersare not the most vocal ones
- 71. You might needto travel the world to meet them
- 72. but, most ofall
- 73. Don’t let thefact that you don’t know what you’re doing stop you