03 04 concept

1. CONCEPT
Concept is an idea that integrate various ELEMENTS into a whole
ELEMENTS
 Ideas
 Notions
 Thoughts
 Observation
Idea
• Specific
• Concrete Thought (as a result of understanding, insight or observation)
Examples:
• way to orient building
• the placement of kitchen
• the best means to benefit from natural ventilation
• the value of energy conservation, so on.
Notion
• Connotation of randomness (suggestion of uncertainty) .
• Insubstantial, unsubstantiated or often trivial
• Does not make any belief about appropriateness
Examples:
• a bird-case might be that of a bird in flight.
• ventilation without window!
• As a concept: it would not be appropriate.
Concept
• have appropriateness
• Support Intentions and Goal
• Respect each project’s unique characteristics and
restriction.
Main
Intention
GOAL
Unique
Characteristics
Restriction
?Concept

2. Concept
• possibilities_ Truth hiding in even glib remarks.
• Some of NOTION seem as absurd, irrelevant and hypothetical
But it can find/resolve the critical problems
• It may be necessary to INVENT notion as a step in formulating an appropriate concept
• Concept is similar to IDEA ( it’s a result of understanding)
• Concept is a thought concerning the way several elements / characteristics combined in a single thing.
• Concept is antithesis of NOTION.
Conceptin architecture ?
1. Concept is an idea that integrate various ASPECTS into a whole
ASPECTS
• Programmatic Requirement
• Context
• Belief
2. It’s a result of concentrated and imaginative effort to bring apparently dissimilar things together.
3. Concept don’t have to be INVENTED by the architect
CONCEPT
Ventilation Ventilation without Window!
Served-service Courtyard house
Notion
(random
idea)
Concept
(central
idea)
Scenario
(revolution
of idea)
Idea
(specific
thought)

3. Forming of Concept
• Ask the following questions:
1. Purpose: What do you wish to get?
2. Comparisons: What others are getting?
3. Viewpoints: How does it look from different angles/levels?
4. Problems: What is going wrong?
Then, explain by just one single idea;
That is your CONCEPT !
Exercise: Formulate Concept for a School.
Remember: Errors in memorizing is a fault but in understanding an inspiration!
5 TYPES OF CONCEPTS
CONCEPT
• Analogy = Doctors are like Artists
• Metaphor/similes = Building Is a tree
• Essences = University Acts as an Democratic institution
• Direct response = Museum Circulation Must be circular
• Ideals = Space Should be “Universal Space”