St. Edward's University Student Success Center Social Media Consortium - information on social media tips

2. Reasons why you should use URL shortener:
• Help save character space on Twitter
• To see how many people are actually clicking on the information you are providing them. Seeing this
metric allows you to understand if you are truly engaging your audience
• Popular link shorteners: Bit.ly, Google URL Shortener, Owl.ly, Tiny URL
Bit.ly
• bit.ly is a URL shortening service that
offers tracking metrics so you know
exactly how many people are clicking
on your link.
• It’s a free service where you can share
links directly from their site to your
Twitter profile.
Google URL Shortener
goo.gl is Google’s official URL shortener.
You don’t need to create an account, it’s
Free, and it offers you data on how many
times your link has been clicked.
You can go back to the site whenever you
need to gather information on your links.

3. TinyURL.com
• Free URL shortener
• You don’t need to create an account but
will not save your URLs
• No account creation required
Owl.ly
• ow.ly is Hootsuite’s built in URL shortener
that you can access via your Hootsuite
dashboard or on the ow.ly site.
• This link shortener allows you to upload
images, track real-time clicks that doesn’t
include clicks from bots, and you have the
ability to post it to your various social
networks like Facebook, LinkedIn,
Twitter, and Google+.
• You can also use the shortened URL in
emails or on your website and use
Hootsuite’s URL click stats to track how
many clicks those links receive.

4. HootSuite Bulk Upload
• Can be used for
Facebook
(personal and
page
management),
Twitter, and
LinkedIn
• Must be saved as a
.csv file
• Row B can have
no repeats

6. Unlike HootSuite, you can
only schedule one post at
a time.
This is a free service.
Can only be used for
Twitter.

7. Student workers can assist you
with social media by:
– Developing bulk upload for
the week
– Searching for relevant articles
or events
– Promoting events as a
Facebook page editor
– Managing social media
accounts
– Managing promotional tables
– Creating fun memes
– Searching for gif’s
– Developing and monitoring
contests and giveaways

8. What you post doesn’t
necessarily have to be related
strictly to your department.
• Share posts from other
university departments
• Use your Twitter feed for
ideas – Copy and paste; don’t
reinvent the wheel
• Examples of sites used by
CaPD:
– The Muse, CareerRealism,
Huffington Post – College,
Austin Business Journal
What do you post?

9. If you follow them, they will come.
• Utilize your fellow university
department followers and follow
them back.
• Engage other departments to
follow you or to promote your
page
• Utilize your student workers – by
posting in Facebook groups
• Be visible on campus – encourage
them to pull out their phone and
follow you
Ensuring your Facebook page and
Twitter feeds are informative and
fun engages users who will in turn
help to promote your page.