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St. Edward's University
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EMAIL, SOCIAL MEDIA, GRAPHIC DESIGN... OH MY! Araceli “ Sally” Perez- Ramos | St. Edward’ s University Gabriel Jimenez | Texas Tech University @sallyperezramos @juniorjimenez86#SoACE16
TAKEAWAYS How to develop various social media calendars for cohesiveness Where to look for most recent trends & inspiration How to optimize your email marketing to students1 2 3
WHO WE ARE ST. EDWARDS Private liberal arts university Catholic, Holy Cross Undergraduate and graduate degrees Approximately 5,200 students in 90 academic programs Traditional-aged & Non- traditional student body Centralized Career Services Office 9 full time staff 10 student staff TEXAS TECH UNIVERSITY Public research university Undergraduate and graduate degrees Approximately 35,800 students in 150 undergraduate, 100 master's and 50 doctoral Traditional-aged & Non- traditional student body Centralized Career Services Office 12 full time staff 10 student staff
EMAIL MARKETING RESOURCES Canva - Various graphic designs Photobucket - Image holding site and HTML creator Pixabay - Free high quality stock images
EMAIL MARKETING
SOCIAL MEDIA RESOURCES Canva - Various graphic designs Piktochart - Infographics & Templates HootSuite - Mass posting, analytics, metrics Buffer - Social media scheduler Bit.ly - Link shortener
WHAT WE USE ST. EDWARDS TEXAS TECH UNIVERSITY FUN FACT: GOOGLE ANALYTICS SHOWED PINTEREST AS ONE OF OUR TOP SOCIAL MEDIA SITES DIRECTED FROM OUR DEPARTMENTAL WEBSITE
SALLY Posts events, blogs, services Occasional articles Relatable memes/Organic GABRIEL Posts events, blogs, services Related articles 80/20 Rule Feedly - Content Plan VS
GRAPHIC DESIGN TREND RESOURCES Canva - 9 Graphic Design Trends... Behance - Design Trends in 2016... Creative Market - 10 Brilliant Graphic Design Trends...
ST. EDWARD'S UNIVERSITY
TEXAS TECH UNIVERSITY
QUESTIONS?
THANK YOU # SoACE16

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email, Social media, graphic design... oh my!

  • 1. EMAIL, SOCIAL MEDIA, GRAPHIC DESIGN... OH MY! Araceli “ Sally” Perez- Ramos | St. Edward’ s University Gabriel Jimenez | Texas Tech University @sallyperezramos @juniorjimenez86#SoACE16
  • 2. TAKEAWAYS How to develop various social media calendars for cohesiveness Where to look for most recent trends & inspiration How to optimize your email marketing to students1 2 3
  • 3. WHO WE ARE ST. EDWARDS Private liberal arts university Catholic, Holy Cross Undergraduate and graduate degrees Approximately 5,200 students in 90 academic programs Traditional-aged & Non- traditional student body Centralized Career Services Office 9 full time staff 10 student staff TEXAS TECH UNIVERSITY Public research university Undergraduate and graduate degrees Approximately 35,800 students in 150 undergraduate, 100 master's and 50 doctoral Traditional-aged & Non- traditional student body Centralized Career Services Office 12 full time staff 10 student staff
  • 4. EMAIL MARKETING RESOURCES Canva - Various graphic designs Photobucket - Image holding site and HTML creator Pixabay - Free high quality stock images
  • 6. SOCIAL MEDIA RESOURCES Canva - Various graphic designs Piktochart - Infographics & Templates HootSuite - Mass posting, analytics, metrics Buffer - Social media scheduler Bit.ly - Link shortener
  • 7. WHAT WE USE ST. EDWARDS TEXAS TECH UNIVERSITY FUN FACT: GOOGLE ANALYTICS SHOWED PINTEREST AS ONE OF OUR TOP SOCIAL MEDIA SITES DIRECTED FROM OUR DEPARTMENTAL WEBSITE
  • 8.
  • 9.
  • 10.
  • 11. SALLY Posts events, blogs, services Occasional articles Relatable memes/Organic GABRIEL Posts events, blogs, services Related articles 80/20 Rule Feedly - Content Plan VS
  • 12. GRAPHIC DESIGN TREND RESOURCES Canva - 9 Graphic Design Trends... Behance - Design Trends in 2016... Creative Market - 10 Brilliant Graphic Design Trends...