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STOCK MARKET
What is stock market?

•   A stock market or equity market is a public entity for the trading of 
    company stock(shares) and derivatives at an agreed price.



     Stockholders are the legal owners of a corporation
     they have a residual claim to all earnings and assets 
     after debt and tax claims are satisfied
     voting rights (e.g., to elect board of directors)
     shareholders do not exercise control (elected board 
     chooses CEO, etc.)
Stock Market Securities

 Two types of corporate stock exist

     Common stock
         the fundamental ownership claim in a public 
        corporation


     Preferred stock
         a hybrid security that has characteristics of both bonds 
         and common stock
Characteristics of Common Stock

 Dividends
     payment and size of dividends is determined by the 
     board of directors of the issuing firm.
 Residual Claim
     in the event of liquidation, common stockholders 
     have the lowest priority in terms of any cash 
     distribution.
 Limited Liability
     common stockholders losses are limited to the 
     amount of their original investment in the firm.
 Voting Rights
Characteristics of Preferred Stock
 Similar to common stock in that it represents an ownership 
 interest but, like bonds, pays a fixed periodic dividend

 Senior to common stock but junior to bonds

 Generally do not have voting rights

 Nonparticipating preferred stock
    dividend is fixed regardless of any increase or decrease in 
    the firm’s value

 Cumulative preferred stock
    missed dividend payments go into arrears and must be 
    made up before common stock dividends can be paid
Financial Market
SECURITIES AND EXCHANGE BOARD OF INDIA

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI) :
SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI) The Securities 
and Exchange Board of India was established on April 12, 1992 in accordance 
with the provisions of the Securities and Exchange Board of India Act, 1992.



PREAMBLE:The preamble of SEBI describes its basic functions as “…..to
protect the interests of investors in securities and to promote the
development of, and to regulate the securities market and for matters
connected therewith or incidental thereto” :
SEBI
                   regulates




                                          Foreign 
Primary   Secondary            Mutual
                                        Institutional
Market      Market             Funds
                                         Investment
Primary and Secondary Markets Overview

Primary Market
  The primary market is that part of the capital markets that deals with the 
  issuance of new securities. 

  Companies, governments or public sector institutions can obtain bonds through 
  the sale of a new stock or bond issue and is typically done through a syndicate 
  of securities dealers.

   The process of selling new issues to investors is called underwriting. In the 
  case of a new stock issue, this sale is an initial public offering (IPO).

  Primary markets create long term instruments through which corporate entities 
  borrow from capital market.
Primary and Secondary Markets Overview

 Secondary Markets
 (trading of shares among investors)

 The secondary market/aftermarket ,is the financial market in which 
 previously issued financial instruments such as stock, bonds, options, 
 and futures are bought and sold.

 Secondary Markets Characteristics

  Trading Locations
     Central Exchange
     Over-the-counter
   Market Structure
     Continuous
     Call market
Stock Exchanges
BOMBAY STOCK EXCHANGE(BSE) :

# Bombay Stock Exchange is the oldest stock exchange in Asia.
# BSE was established as "The Native Share & Stock Brokers' Association" in 
1875
# Today BSE is the world’s no. 1 exchange in terms of the number of listed 
companies and the world’s 5th in transaction numbers 

NATIONAL STOCK EXCHANGE(NSE) :

The National Stock Exchange of India Limited is a Mumbai-based stock 
exchange. It is the largest stock exchange in India in terms of daily turnover and 
number of trades.
It is mutually owned by a set of leading financial institutions, banks, insurance 
companies and other financial intermediaries in India.
 NSE is the third largest stock exchange in the world. 
Stock Exchanges

STOCK MARKET INDEX :
A stock market index is a method of measuring a section of the stock market. An 
index has a numerical value When an ‘index’ goes up or down, it reflects an 
increase or decrease, respectively, in the total value of those stocks.



BSE SENSEX :
BSE Sensex or Bombay Stock Exchange Sensitive Index is a value-weighted 
index composed of 30 stocks that started on January 1, 1986. The Sensex is 
regarded as the pulse of the domestic stock markets.
Stock markets and the financial risk

• Sometimes the market seems to react irrationally to economic 
  or financial news. This may 'temporarily' move financial 
  prices away from their long term aggregate price 'trends'. 
  (Positive or up trends are referred to as bull markets; negative 
  or down trends are referred to as bear markets). Over-
  reactions may occur—so that excessive optimism (euphoria) 
  may drive prices unduly high or excessive pessimism may 
  drive prices unduly low. 
Stock Market Companies
Discussing 4 major companies of stock market
Sharekhan
COMPONY PROFILE
Name of the company : Sharekhan ltd.

Year of Establishment : 1922

Headquarter : ShareKhan SSKI A-206 Phoenx House,Phenoix
mills Compound lower parel ,Mumbai Maharashtra , INDIA- 400013

Nature of Business : Service Provider

Services :
         Depository services
         Online Services
         Technical Research

Number of Employees : Over 3500

Website : www.sharekhan.com
 Slogan : Your Guide to financial jungle.
Sharekhan
Sharekhan.com is the finest investment portal for India stock market.
The well designed website provides wide range on investment options,
latest stock market updates and many tools for investors.

Sharekhan offers verity of accounts to suite customer requirement. These
accounts include
Sharekhan First Step Account
 Sharekhan ClassicAccount
 Sharekhan Trade Tiger Account
 Portfolio Mgmt Services (PMS) though Sharekhan Platinum Circle
Account.
Sharekhan
Sharekhan Brokerage Charges 2013
Account Opening Fees & Annual maintenance charges (AMC)
Trading Account Opening Charges (One Time): Rs 750 (Classic Account), Rs 1000
(Trade Tiger Account)
Trading Annual maintenance charges (AMC): Rs 400 (First year remains free)
Demat Account Opening Charges (One Time): Included in trading account opening
charges
Demat Account Annual Maintenance Charges (AMC): Rs. 400 (Free for 1st year
with trading account.)

Trading Brokerages
Intra-day Trades: 0.1% on the buy side and 0.1% on the sell side.
Delivery Based Trades: 0.5% or 10 paise per share or Rs. 16/- per scrip whichever
is higher.
F&O Trades: 0.1% on the first leg and 0.02% on the second leg if squared off on
the same day and 0.1% if squared off on any other day.
Options Trades: Rs. 100/- per contract or 2.5% on the premium (which ever is
higher).
Sharekhan
 Sharekhan Post Paid Plans
                                                                            Future
                                                               Future Leg 2
Margin Scheme Cash Leg 1   Cash Leg 2 Delivery   Future Leg1                next   Option
                                                               same day
                                                                            day

25 K          0.1          0.1        0.5        0.1           0.02        0.1     Higher of 2.5% of premium or Rs 100


30 K          0.1          0          0.5        0.1           0           0.1     Higher of 2.5% of premium or Rs 100


40 K          0.09         0          0.45       0.09          0           0.09    Higher of 2.25% of premium or Rs 95


50 K          0.07         0          0.4        0.07          0           0.07    Higher of 1.5% of premium or Rs 80


1 Lakh        0.05         0          0.25       0.05          0           0.05    Higher of 1% of premium or Rs 70


3 Lakh        0.04         0          0.2        0.04          0           0.04    Higher of 1% of premium or Rs 50


5lakhs        0.03         0          0.18       0.03          0           0.03    Higher of 0.75% of premium or Rs 40


10 Lakhs      0.02         0          0.15       0.02          0           0.02    Higher of 0.60% of premium or Rs 30


20 Lakhs      0.015        0          0.1        0.015         0           0.015   Higher of 0.55% of premium or Rs 25
Sharekhan
      Sharekhan Pre Paid Plans
Amount             Cash    Cash                              Future Leg Future                       Intraday          Delivery
       Period                      Delivery   Future Leg 1                       Option
(Rs)               Leg 1   Leg 2                             2 same day next day                     transaction       transaction
                                                                                Higher of 2.5% of
Default            0.1     0.1     0.5        0.1            0.02      0.1
                                                                                premium or Rs 100

                                                                                Higher of 2.5% of
750       6 months 0.1     0       0.5        0.1            0         0.1                                 7,50,000          1,50,000
                                                                                premium or Rs 100

                                                                                Higher of 2.25% of
1000      6 months 0.09    0       0.45       0.09           0         0.09                               11,11,111          2,22,222
                                                                                premium or Rs 95

                                                                                Higher of 1.5% of
2000      Annual   0.07    0       0.4        0.07           0         0.07                               28,57,143          5,00,000
                                                                                premium or Rs 80

                                                                                Higher of 1% of
6000      Annual   0.05    0       0.25       0.05           0         0.05                             1,20,00,000         24,00,000
                                                                                premium or Rs 70
                                                                                Higher of 1% of
18000     Annual   0.04    0       0.2        0.04           0         0.04                             4,50,00,000         90,00,000
                                                                                premium or Rs 50

                                                                                Higher of 0.75% of
30000     Annual   0.03    0       0.18       0.03           0         0.03                            10,00,00,000       1,66,66,667
                                                                                premium or Rs 40

                                                                                Higher of 0.50% of
60000     Annual   0.02    0       0.15       0.02           0         0.02                            30,00,00,000       4,00,00,000
                                                                                premium or Rs 30

                                                                                Higher of 0.55% of
100000    Annual   0.015   0       0.1        0.015          0         0.015                           66,66,66,667      10,00,00,000
                                                                                premium or Rs 25

200000    Annual   0.005   0.005   0.08       0.005          0.005     0.005    Flat Rs 10            2,00,00,00,000     25,00,00,000
Service provided by company
Services offered by Sharekhan
SHARE OFFLINE: Sharekhan provides complete trading facility like they
are giving Toll free numbers the phone trading facility as an alternative of
net trading where a customer can call “n” number of times.

Toll Free numbers: 1800-22-7500
                    1800-22-7050
Local number      : 079-30307600 (chargeable)

DERIVATIVES: Derivatives is a product whose derives from the value
of their underline assets.
   i.e.:-share, index, bond, rupee- dollar exchange rate, sugar, crude oil
etc.

 Futures
 Option
     - Call
        - Put
Services offered by Sharekhan

COMMODITIES: Sharekhan provides commodity facility.
Sharekhan trades on two major commodity exchanges in India.
MCX (Multi Commodity Exchange of India Ltd)
NCDEX ( National Commodity & Derivatives Exchange Limited )



PORTFOLIO MANAGEMENT SERVICES:There are two types of PMS in
Sharekhan Limited

    PRO PRIME:-
       • It uses in-depth independent fundamental research.

    PROTECH (Technical)
       • It uses Technical research.
Services offered by Sharekhan
Currency Trading: Currency trading means to trade in currency of
different countries and price varies because of supply and demand.
 Sharekhan is providing offline currency trading facility.


ADVISORY PRODUCT: Sharekhan provide Advisory Products by which
customer can get proper advise for investing their money in proper way by
which they can earn more profit.

    1.   Top picks Portfolio
    2.   123 portfolios
    3.   Smart Trade Portfolio
    4.   Derivatives Portfolio
    5.   Nifty Portfolio
    6.   Portfolio Doctor
Services offered by Sharekhan
FUNDMENTAL RESEARCH:-
 Growth Plan Analysis
 Company Plan Analysis
 Economic Analysis
 Balance Sheet Analysis
 Valuation Of Company
TECHNICAL RESEARCH
Graph & Chart.
Past Price
Volume data
Going Average
Services offered by Sharekhan
                   DEPOSITORY SERVICES
 Sharekhan is one of the depositories.
 Sharekhan register on both Depository participant.
     • NSDL
     • CDSL
SWOT Analysis of Sharekhan
  STRENGTHS
 It is a pioneer in online trading with a turnover of Rs.400crores and more than
 3000 peoples working in the organization.
 Employees are highly empowered and strong communication network.
 Number 1 registrar and transfer agent and dealer of investment products in
 India
 Good co-operation between employees.


  WEAKNESS
 Localized presence due to insufficient investments for country wide expansion.
 High brokerage charges but now they have overcome this by a new prepaid
 scheme in which brokerage is reduced to half.
 High employee turnover Lack of awareness among customers because of non-
 aggressive promotional strategies (print media, newspapers, etc).
SWOT analysis of Sharekhan
  OPPORTUNITIES
 With the booming capital market it can successfully launch new services and
 raise its client’s base.
 Marketing at rural and semi-urban areas.
 Increasing usage of online trading may boost a whole new breed of investors
 for trading in securities.
 As interest on fixed deposits with post office and banks are all time low, more
 and more small investors are entering into stock market.

 THREATS
 Lack of sufficient branch-offices for speedy delivery of services.
 Increasing number of Competitors.
 Constant pressure to be cost competitive to meet customer’s expectations.
 Aggressive promotional strategies by close competitors may hamper
 ShareKhan’s acceptance by new clients.
Motilal oswal
Name of the company : Motilal Oswal Securities Ltd

Year of Establishment : 1987

Headquarter : Mumbai (Maharashtra)

Nature of Business : Service Provider

Services :
          Wealth Management
         Broking & Distribution
         Commodity Broking
         Portfolio Management Services
         Institutional Equities
         Private Equity
         Investment Banking Services and Strategies.

Website : www.motilaloswal.com/

 Slogan : Solid research solid advice; Knowledge First.
Motilal oswal
Motilal Oswal Brokerage Charges 2013
Account Opening Fees & Annual maintenance charges (AMC)
Trading Account Opening Charges (One Time): Rs. 0
Trading Annual maintenance charges (AMC): -
Demat Account Opening Charges (One Time): -
Demat Account Annual Maintenance Charges (AMC): Rs. 441

Trading Brokerages:

For Value Pac (Value 2,500)
Intra-day Trades: 0.080%
Delivery Based Trades: 0.40%
F&O Trades: 0.090%
Options Trades: Rs. 100/- per contract
For Margin Scheme (Margin 10,000)
Intra-day Trades: 0.10%
Delivery Based Trades: 0.50%
F&O Trades: 0.10%
Options Trades: Rs. 100/- per contract
Motilal oswal
Motilal Oswal's Trading Platforms
Web Platform:
Web Platform is suited for first time investors who want a clean and simple
interface. Investor can trade from any internet connected PC and place the
order with instant confirmation.
Desktop Platform:
Desktop Platform is suitable for those investors and traders who want live
market watch and faster execution.
Mobile Platform:
Mobile platform works on most GPRS enabled mobile phones. Investor can
directly buy/sell from market watch. It also provides the facility to modify or
cancel the pending orders.
Call N Trade:
Call N Trade Platform is suitable when investor don't have online access to
their trading site. All Motilal Oswal customers enjoy Call N Trade services at
no additional cost.
Motilal oswal’s marketing objectives
Motilal oswal securities ltd have very specific marketing objectives and
they are basically as follows:

• Sales
• Maximization of resources
• Minimizing the cost



  Sales: To increase the sales of MOSL Mr. Harit Oberoi had started recruiting sales
 agent for Motilal Oswal. Agents in the sense that person might be working in any of the
 firm but that person should have already created a good network. So that these agents can
 do the sales for Motilal Oswal these agents also get the training from Motilal Oswal at
 free of cost in the Motilal Oswal’s office. Training including basic equity market and
 basic product knowledge. By recruiting new agents MOSL is increasing their sales
 because people that are recruited have their personal contacts that they think are capable
 of investing in the market. After the sales MOSL have assistant managers (AMs) and HNI
 (high networth individuals) working for the MOSL as their paramagnet employees who
 bring their customers and increase the sales.
Motilal oswal’s marketing objectives

 Maximization of resources: In MOSL management uses their AMs (assistant managers)
and HNI (high networth individuals). To use maximum use of their resources MOSL
provide the data of the customers and either by generating from computers or taking data
from some other companies. Some times for the better data and promotion MOSL put
hording and do promotional activity in higher societies or in corporate. These promotional
activities are done by agents and to help them or to assistant managers assist the agents. As
we know that MOSL is concentrated only on high networth clients they provide data of that
clients only who have account have big companies or banks.


 Minimizing the cost: For minimizing the cost MOSL had taken several steps such as stop
recruiting new comers or downsizing the staff. They have also started recruiting agents so as
to minimize the cost. MOSL is not paying any fixed salary to the agents but instead of that
they are providing higher incentives then their existing employees i.e. assistant managers
(AMs) or high networth individual (HNI). Management had decided to give 25% to 30% of
business what the sales agents provide to Motilal Oswal. In this way they collect profit of
70% to 75 % and they have done the indirect sales to the agents and can have bulk of clients
through these agents.
SWOT Analysis of Motilal oswal
STRENGTH
Wide range of financial products and focus on premium traders

 Emphasis is on efficient execution of trades

Strong private equity operations

Have over 1500 offices in India

Financial products and services such as Wealth Management, Broking &
Distribution, Commodity Broking, Portfolio Management Services, Institutional
Equities, Private Equity, Investment Banking Service.

WEAKNESS
Less penetration in developing cities

Lack of advertising causes low awareness amongst investors
SWOT Analysis of Motilal oswal

OPPORTUNITY
Growing rural market

Earning Urban Youth looking for investments.


WEAKNESS

Stringent Economic measures by Government and RBI

Entry of foreign finance firms in Indian Market
ICICIdirect.com
COMPONY PROFILE
Name of the company : ICICI Securities ltd.

Year of Establishment :1994

Headquarter :ICICI Securities Limited, Mumbai ICICI Centre, H.T.
Parekh Marg, Churchgate, Mumbai - 400 020. India.

Nature of Business : Service Provider

Services : Equity, Derivatives, Currency Futures, IPO, Mutual Funds,
ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and
Insurance.

Website : www.icicidirect.com/

Slogan :Investment on your finger tips
ICICIdirect.com
ICICIdirect is an online trading and investment platform on ICICI
Securities, the largest stock broker firm in India providing a
wide range of investment options to the retail and institutional
customers. ICICI Securities is part of ICICI Group, India's top
financial service provider offering banking and other financial
services.

ICICIdirect.com is the most visited investment portal in India
and by NRI's living across countries. It is one website which
provides options to invest in over 20 financial products including
Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF,
Fixed Deposits, Loans, Tax Services, New Pension Systems and
Insurance.
 ICICIDirect Trades In: BSE and NSE
ICICIdirect.com
ICICIDirect Brokerage Charges 2013

Trading Account Opening Charges (One Time): Rs. 975
Trading Annual maintenance charges (AMC): Rs 0latest brokerage information on
ICICIDirect website.
Demat Account Opening Charges (One Time): Rs. 100 (for Agreement Stamp Paper)
Demat Account Annual Maintenance Charges (AMC): Rs. 500 (Rs 0/- for 1st year with
3 in 1 Account)
Other Demat Service Charges & Fees
                           I - Saver Plan                                                     I - Secure Plan

Total Eligible Turnover                     Effective Brokerage on Total Eligible Turnover                      Effective Brokerage on
                        Brokerage (%)                                                      Brokerage (%)
(Per calendar Quarter)                      Intraday Squareoff     (Per calendar Quarter)                       Intraday Squareoff


Above Rs. 5 Crores              0.25                0.125%         Irrespective of turnover        0.55                0.275%


Rs.2 Crores to 5 Crores         0.30                0.150%


Rs.1 Crores to 2 Crores         0.35                0.175%

Rs.50 Lakhs to 1
                                0.45                0.225%
Crores
Rs.25 Lakhs to 50
                                0.55                0.275%
Lakhs
Rs.10 Lakhs to 25
                                0.70                0.350%
Lakhs

Less than Rs.10 Lakhs           0.75                0.375%
ICICIdirect.com
ICICI offers 2 types of brokerage plans to its customer:

I-Secure Plan (Flat brokerage Plan)This plan offers Flat Brokerage (in
%) irrespective of turnover value. This plan is suitable for traders /
investors looking at secured and fixed brokerage.

I-Saver Plan (Variable brokerage plan)This plan offers brokerage
based on the trading volume i.e. high brokerage for low volume and low
brokerage for high volume trades. This plan suitable for traders / investors
who trade in high volumes and can benefit from low brokerage.
Schemes for promotion
Distinguishing Features of ICICIDirect:
3-1 account offers great flexibility and worry free transaction between Bank
Account, Demat Account and Share Broker Account. Also the website
(ICICIDirect.com) has wide ranges of investment products available. This makes
investing easy.

"myGTC Orders" is a unique and a very useful feature offered by ICICIDirect.
Using this facility, when placing a buy/sell order, a share trader can specify the
date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

For example – You can place an order to buy Reliance Industries shares at Rs 700
(say current market price is Rs 750) and keep the myGTC date, say, one month
from now. In this case you order will be valid for next one month at Rs 700. If the
share reaches at this price in next one month, the order will automatically execute.
It's a hassle free service which helps a lot to many of the investors who has a price
in mind and do not want to miss the opportunity to buy/sell share when it reaches
to that price.
SWOT Analysis of ICICIdirect.com
Strengths
Management philosophy and commitment to maximize shareholders returns.

 Upgraded product design and development facilities to develop new products
and aid diversification.

Ongoing activities to support up gradation of operational performance and rise
in productivity.

Team of talented and committed professionals available to improve
companies performance .

Weakness
 Competition from cheap imports.
 Low customer base.
SWOT Analysis of ICICIdirect.com
Opportunities
UFSL has initiated development of products for diesel
application. This will provide tremendous scope for diversification
and growth.

The introduction of new emission norms will provide UFSL
opportunity to develop injection system and thereby upgrade the
status of company from product to system supplier.


Threats
Constant pressure to be cost competitive to meet customer
expectation.
Relentless pressure to maintain profitability due to rising input
/raw material prices.
Kotak Securities
 COMPONY PROFILE
 Name of the company : Kotak Securities ltd.

 Year of Establishment :1994

 Headquarter :Mumbai (Maharashtra)

 Nature of Business : Service Provider

 Services : Trading in Equity & Derivatives, Investment in IPO's,
 Mutual Funds, Fixed Deposits, Bonds and many more share market
 related investment products.

 Employees 4,400

 Website : http://www.kotaksecurities.com
Kotak Securities
Kotak Securities is a full services broker part of popular India
based Kotak Mahindra Bank. The bank has over 1400 branches
across India servicing more than 8 lakh customers.

Kotak Securities Limited is among the largest traditional broker in
India providing wide range of investment options to its customers
including Trading in Equity & Derivatives, Investment in IPO's,
Mutual Funds, Fixed Deposits, Bonds and many more share
market related investment products.
Kotak Securities
Kotak Securities Brokerage Charges 2013
Account opening fees:
Trading Account Opening Charges (One Time): Rs 750
Trading Annual maintenance charges (AMC): Rs 0
Demat Account Opening Charges (One Time): -
Demat Account Annual Maintenance Charges (AMC): Rs 600 per annum

Trading Brokerages:
Kotak Gateway (Variable Brokerage) (* All charges are on both sides)
Delivery Based Trades Brokerages: 0.59% - 0.18% (For trading amount of '< 1lakh' to '> 2
crore')
Intra-day Trades Brokerages: 0.06% - 0.03% (For trading amount of '< 25 lakhs' to '> 5 crore')
F&O Trades Brokerages (Intraday): 0.07% - 0.023% (For trading amount of '< 2 crores' to '> 25
crores')
F&O Trades Brokerages (Settlement): 0.09% - 0.032% (For trading amount of '< 2 crores' to '>
25 crores')
Options Trades: Rs. 100/- per lot

Kotak Gateway (Fixed Brokerage) (* All charges are on both sides)
Delivery Based Trades: 0.49%
Intra-day Trades: 0.049%
Futures Trades: 0.049%
Options Trades: Rs. 100/- per lot or 1% on premium which ever is higher
Kotak Securities
                                Kotak Securities Demat Account Charges:


Sr       Account Head                Rate                      Minimum Payable

                                     Rs.50/- per request and
1        Dematerialisation                                     --
                                     Rs.3/- per certificate

2        Rematerialisation           Rs.10/- for 100 shares    Rs. 15/-


                                     0.04% of the value of
         Debit Transactions - On                               Rs. 27/- (Plus NSDL
3                                    securities (Plus NSDL
         Market and Off Market                                 charges as applicable)
                                     charges as applicable)


         •Account Maintenance
                                     •Rs. 50/-per month
4        ChargesResident Indian                                --
                                     •Rs. 75/-per month
         •NRI

                                     0.05% of the value of
5        Pledge Charges                                        Rs. 30/-
                                     securities

                                     0.04% of the value of
6        Invocation of Pledge                                  Rs. 30/-
                                     securities

         Charge for Client Master
7                                    Rs.25/-
         change intimation
Kotak Securities's Trading Platforms
Kotak Securities offers multiple trading platforms to suite investor's requirement. Following
are the trading platforms available by Kotak Sec:
Website Based Trading – A stock trading website which can be accessed though any
popular Web Browser. This is the most convenient and popular way to invest with Kotak
Securities. Kotak also offers a light weight trading website 'Xtralite', which can be used by
investors with slow speed internet.

Trading Terminals (KEATProX and FASTLANE) – Kotak offers two different trading
terminal based application which are very popular among stock traders. KEATProX is an
exe based installable desktop application providing fastest trading experience. FASTLANE
is a Java applet based application which gives you a trading terminal kind of experience
without any installation on your computer. FASTLANE gives KEATProX like features and
the benefits of website based trading as it can be access from anywhere though web
browser.

Mobile Stock Trading – Kotak offers high speed mobile based application to trade in Stock
Market. Through this mobile app, a customer can Execute Trades, Monitor Portfolio, View
Streaming Quotes and Intraday Charts.

Branch Advisory and Call & Trade – Kotak also offers trading facility though its 1400+
branches and though call centers using call & trade facility.
SWOT Analysis of Kotak securities

STRENGTHS
Kotak securities ltd is one of the largest players in distribution of IPO’s
It’s brokerage charges are almost half of other Web trade.

Highly co-operative and skilled staff. Sales oriented organization.

Effective and wider distribution network.It has a wide network of more than
1400 branches, franchisees representative offices, and satellite offices across 448
cities in India and offices in New York,London, Dubai, Mauritius and Singapore.

Process more than 400000 trades a day which is much higher than some of 55.
SWOT Analysis of Kotak securities
WEAKNESS
No presence in the rural and semi-urban segment.

Lack in making follow-ups.

Lack of corporate agents.

Lack of customer services and promotional activities.

OPPORTUNITIES
There is continuous growth in this sector.

People have started turning towards the organization as they know that
facilities are far better than the others.

Market is fully vacant to capture because the branch has recently setup its
business.
Comparison & Rating
          Sharekhan      Motilal oswal   Icicidirect      Kotak
                                                          securities


Type of   Full Service   Full Service    Full Service     Full Service
Broker    Broker         Broker          Broker           Broker


Supported BSE, NSE,      BSE, NSE,       BSE, NSE,        BSE, NSE,
Exchnage MCX,            MCX, NCDEX      MCX              MCX-SX
          NCDEX,
          NSEL
Account   Classic        Margin 10,000   3-in-1 Account   Kotak
Type      Account                        (I-Secure        Gateway -
                                         Plan)            Fixed
                                                          Brokerage
Broker
Enquiry
Stock Broker Fees / Charges
                  Sharekhan     Motilal oswal Icicidirect   Kotak
                                                            securities

Trading Account                                Rs 975       Rs 750
Opening Fees      Rs 750       NIL


Trading Account                                NIL          NIL
AMC               Rs 400       NIL


Demat Account                                  NIL          NIL
Opening Fees      Not mentioned NIL

Demat Account                                  Rs 450       Rs 600
AMC               Rs 400       Rs 441
Customer Service Offered
                   Sharekhan   Motilal oswal Icicidirect   Kotak
                                                           securities

Email Support


Online Live Chat


Phone Support


Toll Free Number


Through
Branches
Broker Ratings (Average User Rating)
                   Sharekhan                Motilal oswal Icicidirect      Kotak
                   (107 Customer Reviews)   (27 Customer
                                                           (169 Customer
                                                                           securities
                                                           Reviews)        (30 Customer
                                            Reviews)
                                                                           Reviews)


Fees Ratings

Trading
Brokerage Rating

Trading Platform
Usability

Customer Service
Ratings

Overall Ratings

Broker Rating          3.6 / 5                 3.6 / 5         2.6 / 5         3.7 / 5
Graph showing broker ratings




  With the graph above we can infer that kotak securities get the
  highest rating among the four companies.

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Stock market and their services

  • 2. What is stock market? • A stock market or equity market is a public entity for the trading of  company stock(shares) and derivatives at an agreed price. Stockholders are the legal owners of a corporation they have a residual claim to all earnings and assets  after debt and tax claims are satisfied voting rights (e.g., to elect board of directors) shareholders do not exercise control (elected board  chooses CEO, etc.)
  • 3. Stock Market Securities Two types of corporate stock exist Common stock  the fundamental ownership claim in a public  corporation Preferred stock a hybrid security that has characteristics of both bonds  and common stock
  • 4. Characteristics of Common Stock Dividends payment and size of dividends is determined by the  board of directors of the issuing firm. Residual Claim in the event of liquidation, common stockholders  have the lowest priority in terms of any cash  distribution. Limited Liability common stockholders losses are limited to the  amount of their original investment in the firm. Voting Rights
  • 5. Characteristics of Preferred Stock Similar to common stock in that it represents an ownership  interest but, like bonds, pays a fixed periodic dividend Senior to common stock but junior to bonds Generally do not have voting rights Nonparticipating preferred stock dividend is fixed regardless of any increase or decrease in  the firm’s value Cumulative preferred stock missed dividend payments go into arrears and must be  made up before common stock dividends can be paid
  • 7. SECURITIES AND EXCHANGE BOARD OF INDIA SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI) : SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI) The Securities  and Exchange Board of India was established on April 12, 1992 in accordance  with the provisions of the Securities and Exchange Board of India Act, 1992. PREAMBLE:The preamble of SEBI describes its basic functions as “…..to protect the interests of investors in securities and to promote the development of, and to regulate the securities market and for matters connected therewith or incidental thereto” :
  • 8. SEBI regulates Foreign  Primary Secondary  Mutual Institutional Market Market Funds Investment
  • 9. Primary and Secondary Markets Overview Primary Market The primary market is that part of the capital markets that deals with the  issuance of new securities.  Companies, governments or public sector institutions can obtain bonds through  the sale of a new stock or bond issue and is typically done through a syndicate  of securities dealers.  The process of selling new issues to investors is called underwriting. In the  case of a new stock issue, this sale is an initial public offering (IPO). Primary markets create long term instruments through which corporate entities  borrow from capital market.
  • 10. Primary and Secondary Markets Overview Secondary Markets (trading of shares among investors) The secondary market/aftermarket ,is the financial market in which  previously issued financial instruments such as stock, bonds, options,  and futures are bought and sold. Secondary Markets Characteristics Trading Locations Central Exchange Over-the-counter  Market Structure Continuous Call market
  • 11. Stock Exchanges BOMBAY STOCK EXCHANGE(BSE) : # Bombay Stock Exchange is the oldest stock exchange in Asia. # BSE was established as "The Native Share & Stock Brokers' Association" in  1875 # Today BSE is the world’s no. 1 exchange in terms of the number of listed  companies and the world’s 5th in transaction numbers  NATIONAL STOCK EXCHANGE(NSE) : The National Stock Exchange of India Limited is a Mumbai-based stock  exchange. It is the largest stock exchange in India in terms of daily turnover and  number of trades. It is mutually owned by a set of leading financial institutions, banks, insurance  companies and other financial intermediaries in India.  NSE is the third largest stock exchange in the world. 
  • 12. Stock Exchanges STOCK MARKET INDEX : A stock market index is a method of measuring a section of the stock market. An  index has a numerical value When an ‘index’ goes up or down, it reflects an  increase or decrease, respectively, in the total value of those stocks. BSE SENSEX : BSE Sensex or Bombay Stock Exchange Sensitive Index is a value-weighted  index composed of 30 stocks that started on January 1, 1986. The Sensex is  regarded as the pulse of the domestic stock markets.
  • 13. Stock markets and the financial risk • Sometimes the market seems to react irrationally to economic  or financial news. This may 'temporarily' move financial  prices away from their long term aggregate price 'trends'.  (Positive or up trends are referred to as bull markets; negative  or down trends are referred to as bear markets). Over- reactions may occur—so that excessive optimism (euphoria)  may drive prices unduly high or excessive pessimism may  drive prices unduly low. 
  • 14. Stock Market Companies Discussing 4 major companies of stock market
  • 15. Sharekhan COMPONY PROFILE Name of the company : Sharekhan ltd. Year of Establishment : 1922 Headquarter : ShareKhan SSKI A-206 Phoenx House,Phenoix mills Compound lower parel ,Mumbai Maharashtra , INDIA- 400013 Nature of Business : Service Provider Services : Depository services Online Services Technical Research Number of Employees : Over 3500 Website : www.sharekhan.com  Slogan : Your Guide to financial jungle.
  • 16. Sharekhan Sharekhan.com is the finest investment portal for India stock market. The well designed website provides wide range on investment options, latest stock market updates and many tools for investors. Sharekhan offers verity of accounts to suite customer requirement. These accounts include Sharekhan First Step Account  Sharekhan ClassicAccount  Sharekhan Trade Tiger Account  Portfolio Mgmt Services (PMS) though Sharekhan Platinum Circle Account.
  • 17. Sharekhan Sharekhan Brokerage Charges 2013 Account Opening Fees & Annual maintenance charges (AMC) Trading Account Opening Charges (One Time): Rs 750 (Classic Account), Rs 1000 (Trade Tiger Account) Trading Annual maintenance charges (AMC): Rs 400 (First year remains free) Demat Account Opening Charges (One Time): Included in trading account opening charges Demat Account Annual Maintenance Charges (AMC): Rs. 400 (Free for 1st year with trading account.) Trading Brokerages Intra-day Trades: 0.1% on the buy side and 0.1% on the sell side. Delivery Based Trades: 0.5% or 10 paise per share or Rs. 16/- per scrip whichever is higher. F&O Trades: 0.1% on the first leg and 0.02% on the second leg if squared off on the same day and 0.1% if squared off on any other day. Options Trades: Rs. 100/- per contract or 2.5% on the premium (which ever is higher).
  • 18. Sharekhan Sharekhan Post Paid Plans Future Future Leg 2 Margin Scheme Cash Leg 1 Cash Leg 2 Delivery Future Leg1 next Option same day day 25 K 0.1 0.1 0.5 0.1 0.02 0.1 Higher of 2.5% of premium or Rs 100 30 K 0.1 0 0.5 0.1 0 0.1 Higher of 2.5% of premium or Rs 100 40 K 0.09 0 0.45 0.09 0 0.09 Higher of 2.25% of premium or Rs 95 50 K 0.07 0 0.4 0.07 0 0.07 Higher of 1.5% of premium or Rs 80 1 Lakh 0.05 0 0.25 0.05 0 0.05 Higher of 1% of premium or Rs 70 3 Lakh 0.04 0 0.2 0.04 0 0.04 Higher of 1% of premium or Rs 50 5lakhs 0.03 0 0.18 0.03 0 0.03 Higher of 0.75% of premium or Rs 40 10 Lakhs 0.02 0 0.15 0.02 0 0.02 Higher of 0.60% of premium or Rs 30 20 Lakhs 0.015 0 0.1 0.015 0 0.015 Higher of 0.55% of premium or Rs 25
  • 19. Sharekhan Sharekhan Pre Paid Plans Amount Cash Cash Future Leg Future Intraday Delivery Period Delivery Future Leg 1 Option (Rs) Leg 1 Leg 2 2 same day next day transaction transaction Higher of 2.5% of Default 0.1 0.1 0.5 0.1 0.02 0.1 premium or Rs 100 Higher of 2.5% of 750 6 months 0.1 0 0.5 0.1 0 0.1 7,50,000 1,50,000 premium or Rs 100 Higher of 2.25% of 1000 6 months 0.09 0 0.45 0.09 0 0.09 11,11,111 2,22,222 premium or Rs 95 Higher of 1.5% of 2000 Annual 0.07 0 0.4 0.07 0 0.07 28,57,143 5,00,000 premium or Rs 80 Higher of 1% of 6000 Annual 0.05 0 0.25 0.05 0 0.05 1,20,00,000 24,00,000 premium or Rs 70 Higher of 1% of 18000 Annual 0.04 0 0.2 0.04 0 0.04 4,50,00,000 90,00,000 premium or Rs 50 Higher of 0.75% of 30000 Annual 0.03 0 0.18 0.03 0 0.03 10,00,00,000 1,66,66,667 premium or Rs 40 Higher of 0.50% of 60000 Annual 0.02 0 0.15 0.02 0 0.02 30,00,00,000 4,00,00,000 premium or Rs 30 Higher of 0.55% of 100000 Annual 0.015 0 0.1 0.015 0 0.015 66,66,66,667 10,00,00,000 premium or Rs 25 200000 Annual 0.005 0.005 0.08 0.005 0.005 0.005 Flat Rs 10 2,00,00,00,000 25,00,00,000
  • 21. Services offered by Sharekhan SHARE OFFLINE: Sharekhan provides complete trading facility like they are giving Toll free numbers the phone trading facility as an alternative of net trading where a customer can call “n” number of times. Toll Free numbers: 1800-22-7500 1800-22-7050 Local number : 079-30307600 (chargeable) DERIVATIVES: Derivatives is a product whose derives from the value of their underline assets. i.e.:-share, index, bond, rupee- dollar exchange rate, sugar, crude oil etc.  Futures  Option - Call - Put
  • 22. Services offered by Sharekhan COMMODITIES: Sharekhan provides commodity facility. Sharekhan trades on two major commodity exchanges in India. MCX (Multi Commodity Exchange of India Ltd) NCDEX ( National Commodity & Derivatives Exchange Limited ) PORTFOLIO MANAGEMENT SERVICES:There are two types of PMS in Sharekhan Limited PRO PRIME:- • It uses in-depth independent fundamental research. PROTECH (Technical) • It uses Technical research.
  • 23. Services offered by Sharekhan Currency Trading: Currency trading means to trade in currency of different countries and price varies because of supply and demand.  Sharekhan is providing offline currency trading facility. ADVISORY PRODUCT: Sharekhan provide Advisory Products by which customer can get proper advise for investing their money in proper way by which they can earn more profit. 1. Top picks Portfolio 2. 123 portfolios 3. Smart Trade Portfolio 4. Derivatives Portfolio 5. Nifty Portfolio 6. Portfolio Doctor
  • 24. Services offered by Sharekhan FUNDMENTAL RESEARCH:-  Growth Plan Analysis  Company Plan Analysis  Economic Analysis  Balance Sheet Analysis  Valuation Of Company TECHNICAL RESEARCH Graph & Chart. Past Price Volume data Going Average
  • 25. Services offered by Sharekhan DEPOSITORY SERVICES Sharekhan is one of the depositories. Sharekhan register on both Depository participant. • NSDL • CDSL
  • 26. SWOT Analysis of Sharekhan STRENGTHS It is a pioneer in online trading with a turnover of Rs.400crores and more than 3000 peoples working in the organization. Employees are highly empowered and strong communication network. Number 1 registrar and transfer agent and dealer of investment products in India Good co-operation between employees. WEAKNESS Localized presence due to insufficient investments for country wide expansion. High brokerage charges but now they have overcome this by a new prepaid scheme in which brokerage is reduced to half. High employee turnover Lack of awareness among customers because of non- aggressive promotional strategies (print media, newspapers, etc).
  • 27. SWOT analysis of Sharekhan OPPORTUNITIES With the booming capital market it can successfully launch new services and raise its client’s base. Marketing at rural and semi-urban areas. Increasing usage of online trading may boost a whole new breed of investors for trading in securities. As interest on fixed deposits with post office and banks are all time low, more and more small investors are entering into stock market. THREATS Lack of sufficient branch-offices for speedy delivery of services. Increasing number of Competitors. Constant pressure to be cost competitive to meet customer’s expectations. Aggressive promotional strategies by close competitors may hamper ShareKhan’s acceptance by new clients.
  • 28. Motilal oswal Name of the company : Motilal Oswal Securities Ltd Year of Establishment : 1987 Headquarter : Mumbai (Maharashtra) Nature of Business : Service Provider Services : Wealth Management Broking & Distribution Commodity Broking Portfolio Management Services Institutional Equities Private Equity Investment Banking Services and Strategies. Website : www.motilaloswal.com/  Slogan : Solid research solid advice; Knowledge First.
  • 29. Motilal oswal Motilal Oswal Brokerage Charges 2013 Account Opening Fees & Annual maintenance charges (AMC) Trading Account Opening Charges (One Time): Rs. 0 Trading Annual maintenance charges (AMC): - Demat Account Opening Charges (One Time): - Demat Account Annual Maintenance Charges (AMC): Rs. 441 Trading Brokerages: For Value Pac (Value 2,500) Intra-day Trades: 0.080% Delivery Based Trades: 0.40% F&O Trades: 0.090% Options Trades: Rs. 100/- per contract For Margin Scheme (Margin 10,000) Intra-day Trades: 0.10% Delivery Based Trades: 0.50% F&O Trades: 0.10% Options Trades: Rs. 100/- per contract
  • 30. Motilal oswal Motilal Oswal's Trading Platforms Web Platform: Web Platform is suited for first time investors who want a clean and simple interface. Investor can trade from any internet connected PC and place the order with instant confirmation. Desktop Platform: Desktop Platform is suitable for those investors and traders who want live market watch and faster execution. Mobile Platform: Mobile platform works on most GPRS enabled mobile phones. Investor can directly buy/sell from market watch. It also provides the facility to modify or cancel the pending orders. Call N Trade: Call N Trade Platform is suitable when investor don't have online access to their trading site. All Motilal Oswal customers enjoy Call N Trade services at no additional cost.
  • 31. Motilal oswal’s marketing objectives Motilal oswal securities ltd have very specific marketing objectives and they are basically as follows: • Sales • Maximization of resources • Minimizing the cost  Sales: To increase the sales of MOSL Mr. Harit Oberoi had started recruiting sales agent for Motilal Oswal. Agents in the sense that person might be working in any of the firm but that person should have already created a good network. So that these agents can do the sales for Motilal Oswal these agents also get the training from Motilal Oswal at free of cost in the Motilal Oswal’s office. Training including basic equity market and basic product knowledge. By recruiting new agents MOSL is increasing their sales because people that are recruited have their personal contacts that they think are capable of investing in the market. After the sales MOSL have assistant managers (AMs) and HNI (high networth individuals) working for the MOSL as their paramagnet employees who bring their customers and increase the sales.
  • 32. Motilal oswal’s marketing objectives  Maximization of resources: In MOSL management uses their AMs (assistant managers) and HNI (high networth individuals). To use maximum use of their resources MOSL provide the data of the customers and either by generating from computers or taking data from some other companies. Some times for the better data and promotion MOSL put hording and do promotional activity in higher societies or in corporate. These promotional activities are done by agents and to help them or to assistant managers assist the agents. As we know that MOSL is concentrated only on high networth clients they provide data of that clients only who have account have big companies or banks.  Minimizing the cost: For minimizing the cost MOSL had taken several steps such as stop recruiting new comers or downsizing the staff. They have also started recruiting agents so as to minimize the cost. MOSL is not paying any fixed salary to the agents but instead of that they are providing higher incentives then their existing employees i.e. assistant managers (AMs) or high networth individual (HNI). Management had decided to give 25% to 30% of business what the sales agents provide to Motilal Oswal. In this way they collect profit of 70% to 75 % and they have done the indirect sales to the agents and can have bulk of clients through these agents.
  • 33. SWOT Analysis of Motilal oswal STRENGTH Wide range of financial products and focus on premium traders  Emphasis is on efficient execution of trades Strong private equity operations Have over 1500 offices in India Financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Service. WEAKNESS Less penetration in developing cities Lack of advertising causes low awareness amongst investors
  • 34. SWOT Analysis of Motilal oswal OPPORTUNITY Growing rural market Earning Urban Youth looking for investments. WEAKNESS Stringent Economic measures by Government and RBI Entry of foreign finance firms in Indian Market
  • 35. ICICIdirect.com COMPONY PROFILE Name of the company : ICICI Securities ltd. Year of Establishment :1994 Headquarter :ICICI Securities Limited, Mumbai ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400 020. India. Nature of Business : Service Provider Services : Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance. Website : www.icicidirect.com/ Slogan :Investment on your finger tips
  • 36. ICICIdirect.com ICICIdirect is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance. ICICIDirect Trades In: BSE and NSE
  • 37. ICICIdirect.com ICICIDirect Brokerage Charges 2013 Trading Account Opening Charges (One Time): Rs. 975 Trading Annual maintenance charges (AMC): Rs 0latest brokerage information on ICICIDirect website. Demat Account Opening Charges (One Time): Rs. 100 (for Agreement Stamp Paper) Demat Account Annual Maintenance Charges (AMC): Rs. 500 (Rs 0/- for 1st year with 3 in 1 Account) Other Demat Service Charges & Fees I - Saver Plan I - Secure Plan Total Eligible Turnover Effective Brokerage on Total Eligible Turnover Effective Brokerage on Brokerage (%) Brokerage (%) (Per calendar Quarter) Intraday Squareoff (Per calendar Quarter) Intraday Squareoff Above Rs. 5 Crores 0.25 0.125% Irrespective of turnover 0.55 0.275% Rs.2 Crores to 5 Crores 0.30 0.150% Rs.1 Crores to 2 Crores 0.35 0.175% Rs.50 Lakhs to 1 0.45 0.225% Crores Rs.25 Lakhs to 50 0.55 0.275% Lakhs Rs.10 Lakhs to 25 0.70 0.350% Lakhs Less than Rs.10 Lakhs 0.75 0.375%
  • 38. ICICIdirect.com ICICI offers 2 types of brokerage plans to its customer: I-Secure Plan (Flat brokerage Plan)This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage. I-Saver Plan (Variable brokerage plan)This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.
  • 39. Schemes for promotion Distinguishing Features of ICICIDirect: 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'. For example – You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.
  • 40. SWOT Analysis of ICICIdirect.com Strengths Management philosophy and commitment to maximize shareholders returns.  Upgraded product design and development facilities to develop new products and aid diversification. Ongoing activities to support up gradation of operational performance and rise in productivity. Team of talented and committed professionals available to improve companies performance . Weakness  Competition from cheap imports.  Low customer base.
  • 41. SWOT Analysis of ICICIdirect.com Opportunities UFSL has initiated development of products for diesel application. This will provide tremendous scope for diversification and growth. The introduction of new emission norms will provide UFSL opportunity to develop injection system and thereby upgrade the status of company from product to system supplier. Threats Constant pressure to be cost competitive to meet customer expectation. Relentless pressure to maintain profitability due to rising input /raw material prices.
  • 42. Kotak Securities COMPONY PROFILE Name of the company : Kotak Securities ltd. Year of Establishment :1994 Headquarter :Mumbai (Maharashtra) Nature of Business : Service Provider Services : Trading in Equity & Derivatives, Investment in IPO's, Mutual Funds, Fixed Deposits, Bonds and many more share market related investment products. Employees 4,400 Website : http://www.kotaksecurities.com
  • 43. Kotak Securities Kotak Securities is a full services broker part of popular India based Kotak Mahindra Bank. The bank has over 1400 branches across India servicing more than 8 lakh customers. Kotak Securities Limited is among the largest traditional broker in India providing wide range of investment options to its customers including Trading in Equity & Derivatives, Investment in IPO's, Mutual Funds, Fixed Deposits, Bonds and many more share market related investment products.
  • 44. Kotak Securities Kotak Securities Brokerage Charges 2013 Account opening fees: Trading Account Opening Charges (One Time): Rs 750 Trading Annual maintenance charges (AMC): Rs 0 Demat Account Opening Charges (One Time): - Demat Account Annual Maintenance Charges (AMC): Rs 600 per annum Trading Brokerages: Kotak Gateway (Variable Brokerage) (* All charges are on both sides) Delivery Based Trades Brokerages: 0.59% - 0.18% (For trading amount of '< 1lakh' to '> 2 crore') Intra-day Trades Brokerages: 0.06% - 0.03% (For trading amount of '< 25 lakhs' to '> 5 crore') F&O Trades Brokerages (Intraday): 0.07% - 0.023% (For trading amount of '< 2 crores' to '> 25 crores') F&O Trades Brokerages (Settlement): 0.09% - 0.032% (For trading amount of '< 2 crores' to '> 25 crores') Options Trades: Rs. 100/- per lot Kotak Gateway (Fixed Brokerage) (* All charges are on both sides) Delivery Based Trades: 0.49% Intra-day Trades: 0.049% Futures Trades: 0.049% Options Trades: Rs. 100/- per lot or 1% on premium which ever is higher
  • 45. Kotak Securities Kotak Securities Demat Account Charges: Sr Account Head Rate Minimum Payable Rs.50/- per request and 1 Dematerialisation -- Rs.3/- per certificate 2 Rematerialisation Rs.10/- for 100 shares Rs. 15/- 0.04% of the value of Debit Transactions - On Rs. 27/- (Plus NSDL 3 securities (Plus NSDL Market and Off Market charges as applicable) charges as applicable) •Account Maintenance •Rs. 50/-per month 4 ChargesResident Indian -- •Rs. 75/-per month •NRI 0.05% of the value of 5 Pledge Charges Rs. 30/- securities 0.04% of the value of 6 Invocation of Pledge Rs. 30/- securities Charge for Client Master 7 Rs.25/- change intimation
  • 46. Kotak Securities's Trading Platforms Kotak Securities offers multiple trading platforms to suite investor's requirement. Following are the trading platforms available by Kotak Sec: Website Based Trading – A stock trading website which can be accessed though any popular Web Browser. This is the most convenient and popular way to invest with Kotak Securities. Kotak also offers a light weight trading website 'Xtralite', which can be used by investors with slow speed internet. Trading Terminals (KEATProX and FASTLANE) – Kotak offers two different trading terminal based application which are very popular among stock traders. KEATProX is an exe based installable desktop application providing fastest trading experience. FASTLANE is a Java applet based application which gives you a trading terminal kind of experience without any installation on your computer. FASTLANE gives KEATProX like features and the benefits of website based trading as it can be access from anywhere though web browser. Mobile Stock Trading – Kotak offers high speed mobile based application to trade in Stock Market. Through this mobile app, a customer can Execute Trades, Monitor Portfolio, View Streaming Quotes and Intraday Charts. Branch Advisory and Call & Trade – Kotak also offers trading facility though its 1400+ branches and though call centers using call & trade facility.
  • 47. SWOT Analysis of Kotak securities STRENGTHS Kotak securities ltd is one of the largest players in distribution of IPO’s It’s brokerage charges are almost half of other Web trade. Highly co-operative and skilled staff. Sales oriented organization. Effective and wider distribution network.It has a wide network of more than 1400 branches, franchisees representative offices, and satellite offices across 448 cities in India and offices in New York,London, Dubai, Mauritius and Singapore. Process more than 400000 trades a day which is much higher than some of 55.
  • 48. SWOT Analysis of Kotak securities WEAKNESS No presence in the rural and semi-urban segment. Lack in making follow-ups. Lack of corporate agents. Lack of customer services and promotional activities. OPPORTUNITIES There is continuous growth in this sector. People have started turning towards the organization as they know that facilities are far better than the others. Market is fully vacant to capture because the branch has recently setup its business.
  • 49. Comparison & Rating Sharekhan Motilal oswal Icicidirect Kotak securities Type of Full Service Full Service Full Service Full Service Broker Broker Broker Broker Broker Supported BSE, NSE, BSE, NSE, BSE, NSE, BSE, NSE, Exchnage MCX, MCX, NCDEX MCX MCX-SX NCDEX, NSEL Account Classic Margin 10,000 3-in-1 Account Kotak Type Account (I-Secure Gateway - Plan) Fixed Brokerage Broker Enquiry
  • 50. Stock Broker Fees / Charges Sharekhan Motilal oswal Icicidirect Kotak securities Trading Account Rs 975 Rs 750 Opening Fees Rs 750 NIL Trading Account NIL NIL AMC Rs 400 NIL Demat Account NIL NIL Opening Fees Not mentioned NIL Demat Account Rs 450 Rs 600 AMC Rs 400 Rs 441
  • 51. Customer Service Offered Sharekhan Motilal oswal Icicidirect Kotak securities Email Support Online Live Chat Phone Support Toll Free Number Through Branches
  • 52. Broker Ratings (Average User Rating) Sharekhan Motilal oswal Icicidirect Kotak (107 Customer Reviews) (27 Customer (169 Customer securities Reviews) (30 Customer Reviews) Reviews) Fees Ratings Trading Brokerage Rating Trading Platform Usability Customer Service Ratings Overall Ratings Broker Rating 3.6 / 5 3.6 / 5 2.6 / 5 3.7 / 5
  • 53. Graph showing broker ratings With the graph above we can infer that kotak securities get the highest rating among the four companies.