1. • Intellectual property of Apptual Ltd. All rights reserved 2014 • 1
Управление инновационными и
предпринимательскими экосистемами
Thibaut.Rouffineau@Apptual.com
@thibautR
@apptual

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3 years of Droidcon London
bar conversations!
Thibaut.Rouffineau@Apptual.com
@thibautR @apptual

6. My A-Level results!

7. Conversation #1
Apps vs html5

8. goodevil-0
"I'm going to destroy
Android, because it's a
stolen product”
"I'm willing to go
thermonuclear war
on this”

18. X

19. Conversation #2
Wearables

26. Conversation #3
My dev team
…(cuts corners)
… (kicks ass)
… (looks hot)

27. The developer

28. Most expensive people in the (tech) world!
Acquisition cost per employee, from www.waxy.org, April 2012
Whatspapp
$345M

30. The back-end guy!

32. http://mediablogged.mediaweek.co.uk/2012/11/26/as-big-data-gains-weight-can-it-be-trusted-without-market-research-insights/

34. Conversation #4
Pay , Freemium, Paymium

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38. http://gigaom.com/2013/12/20/2013-was-the-
year-of-freemium-games-but-2014-may-not-
be/
People pay too much, always the same mechanics….
BUT it’s human!!!!

45. Conversation #5
My app

47. http://www.forbes.com/sites/davidcoursey/2011/10/20/dropbox-feature-or-application-why-it-matters/

49. http://pandodaily.com/2013/02/01/focus-on-the-feature-how-doing-one-thing-well-benefits-dropbox-app-net-and-
consumers/

50. http://measuredmass.com/2012/10/06/google-homepage-size/

51. http://techcrunch.com/2011/11/11/start-making-sense/

52. European data

53. Conversation #6
The mobile phone & app market
Back

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50B downloads

58. 9.5B
downloads
5B
downloads
Q1’13

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60. Google Play led the iOS App Store in
downloads by about 10% in Q2 2013 and
Google Play has since expanded that lead to
about 25% in Q3 2013… Although the iOS App
Store generated about 2.1x the app revenue of
Google Play in Q3 2013, their lead has shrunk
since Q2 2013 when their revenue was about
2.3x higher.
(source: Appannie, October 2013)

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63. Conversation #7
Exits!

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75. Conversation #8
You’re a star!

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Contact me:
Thibaut.Rouffineau@Apptual.com
+447768421323
@thibautR
@apptual