1. * Welcome to Time-News’ Media Plan for Walls’ Homes and Gardens (Burlington, NC)

3. Increase revenues (dropped in lumber, hardware, garden supplies)

4. Appliances  sell it with home furnishings/building materials (increase promos)2008 sales: $2,225,000 Sales/week: $42,788 Sales/day (309 days): $7,201 Sales History 2008: Lumber - $275,000 (down from $295,699) Bldg. mats. - $400,000 Hardware - $600,000 (down from $631,578) Garden and supplies - $750,000 (down from $765,306) Appliances - $200,000 Talk about co-op later on.

6. * Who are the customers? -56% males -44% females -All ages -People who need to fix things -People who garden -People who have homes So now, how do we get you those eyeballs?

7. * Times-News: Who are you reaching?

8. * What does it mean? -Smart people in Alamance County -Comfortable middle class -Homeowners -Regular newspaper readers OBJECTIVE: INCREASE REVENUE -Get your name out there -Remain relevant in the market -Newspaper is still a trusted source for information - easy production schedule - quick results

10. * General Guideline: Help you exceed your goals

11. * Approximate Sales Potential for Building Materials and Supplies Dealers Burlington, NC - 68,000 HH

12. * Approximate Sales Potential for Home Furnishing Stores Burlington, NC - 68,000 HH

13. * Ad budget according to % of ad-to-sales for:

14. * Monthly Percentage of Sales:

17. May  From House to Home, Summer Savings

18. June Father’s Day

19. August  From House to Home, Living Here (newcomers)To keep your retail strong: Heavy runs during Fall and Winter -September  Fall Home Improvement -October  Parade of Homes -November  From House to Home, Holiday Lifestyles -December  Gift Guide

21. Run 3X week (2X on weekdays, 1X on Sunday)

22. 104 weekday ads (24 column inches X $15.28 = $367  $38,139 total)

23. 52 Sunday ads (24 column inches X $15.50 = $372  $19,344 total)Total: $57,483 ($4,392 to be used at your discrepancy) Inches available: 256 (11 ads to be used at your discrepancy) Total ad budget: $61,875.00 Ad budget/month: $5156.25 - Monthly ad budget for bldg. materials and supplies, garden, and lumber: $3093.75 - Monthly ad budget for home furnishings, hardware, and appliances: $2064.56 - $773/week and $516/week, respectively

24. * Newspaper spec ads – ¼ page (black)

25. * * Co-op Advertising

27. Create an e-commerce website; interactive forum (videos)

28. Continue to sponsor Home Builders Association

29. Coupons/special (seasonal) sales to move inventory

30. Building materials (gardening supplies, lumber, etc) in the spring and summer

31. Home furnishing and appliances around fall and winter Repeat business Customer loyalty (current and potential) Brand identity (people constantly moving) Keeping your business in TOM

32. * Questions? Comments?

33. * CPM Daily ad cost: 24 column inches X $15.28 = $367 Daily ad circulation: 25,350 CPM = ($367/25,350) * 1000 = $14.5 Costing you $14.50 to reach 25,350 potential readers Sunday ad cost: 24 column inches X $15.50 = $372 Sunday ad circulation: 27,237 CPM = ($372/27,237) * 1000 = $13.70 Costing you $13.70 to reach 27,237 potential readers

34. * Thank you. Times-News looks forward to working with you. So, let’s set up a time for you to talk with our graphic designers and get this contract signed.