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バナー改善提案書
2023年7月27日
1
改善バナー提案
2
●使用したカラー
#FE1E60
#33315D
#FFFFFF
●使用したフォント
Noto Sans JP
●工夫した点
ベースカラー
メインカラー
アクセントカラー
ペルソナが32歳独身男性、港区在住 従業員100名の
Webマーケティング会社を経営 オフィスは恵比寿という
人物だったので 全体的に男性的な色味にして、かつHP
のイメージを壊さないよう、アクセントカラーにピンクを配
置した 優秀な人物の確保に悩んでいるようだったので、
それを解決するコピーを真ん中に大きく配置して目に止ま
りやすいように工夫。 その他の特徴的な要素は左下に配
置した。
対象のサービス
サービス:Office Tea Garden
オフィス向けに紅茶・ハーブティーを提供(
BtoBサービスになります)
ゴール:無料サンプル申し込み者の増加
※今回はバナー画像のみの改善案を考えていきます。
課題:CTR(クリック率)の低下
使用する媒体:Facebook広告
ペルソナ:次ページ参照
3
ペルソナ
4
現在のバナー
5
インプレッション:
クリック数:
CTR:
コンバージョン数:
CVR:
インプレッション:
クリック数:
CTR:
コンバージョン数:
CVR:
インプレッション:
クリック数:
CTR:
コンバージョン数:
CVR:
インプレッション:
クリック数:
CTR:
コンバージョン数:
CVR:
インプレッション:
クリック数:
CTR:
コンバージョン数:
CVR:
12,801
385
3.0%
12
3.1%
9,076
198
2.2%
2
1.0%
5009
96
1.9%
1
1.0%
30,758
459
1.5%
28
6.1%
10,043
78
0.8%
3
3.8%
改善案
6
課題の仮説と改善案①
7
① 配色がペルソナに合っていないのではないか
② CTAボタンが目立っていないので、クリックされにくいのではないか
③ ペルソナに刺さるワードが入っていないのではないか
① ペルソナが好みそうな高級感のある配色にする
※次ページ参考バナー①
② コントラストをはっきりと付けて、CTAボタンを目立たせる
※次ページ参考バナー②
③ 「企業イメージがUP、採用が有利に」などのワードを入れる
※次ページ参考バナー③
課題(CTR低下)の仮説
課題を改善するための案
参考バナー
8
①参考にすべきポイント
・紅茶の色を使って全体がシン
プルにまとまっている
・落ち着いた色味で高級感が出
ている
②参考にすべきポイント
・分かりやすくCTAボタンの
色を強調、▶ボタンでクリッ
クを誘導している
③参考にすべきポイント
・分かりやすくキャッチコピーで課
題を解決している
9
① パッと見て何の写真か分かりにくいのではないか
② どんなメリットがあるのか分かりにくいのではないか
③ 初期設置費用以外のコストが見えず、メリットが伝わっていないのではないか
① 紅茶と分かるように、ティーカップなどの写真にする
※次ページ参考バナー①
② 従業員満足度アップや、従業員が喜ぶ福利厚生だと分かるよう明記する
※次ページ参考バナー②
③ 1杯47円、初期費用無料、10種類のオリジナルティー無料、を3つの要素として配
置、月額7480円と分かりやすく明記する
※次ページ参考バナー③
課題(CTR低下)の仮説
課題を改善するための案
課題の仮説と改善案②
参考バナー
10
①参考にすべきポイント
・ティーカップとティーバッグが
写っているので、一目で紅茶と
分かる
②参考にすべきポイント
・従業員が必ず喜ぶ福利厚
生、と大きく記載されている
③参考にすべきポイント
・要素が3つ分かりやすく配置されて
いる
・月額いくらなのか明確

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バナー改善提案書