Watches Industry 101
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Watches are a long lasting tradition that dates back to the 1500s. With the advent of smartwatches, people are starting to forget the history and the watch industry. This presentation is intended to help people learn about the quick history of watches, and what the watch industry is like at the moment. Audience : Public Goal : Educate about watch history and industry Based on Medium writing of Christian Wirawan: https://medium.com/@christianwirawan/introduction-to-watches-ad8c14599374#.7xzfufq59
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Watches Industry 101
- 1. Watches Industry 101 Art of Presentation @aopres fb.me/aopres
- 5. You may have seen tons of watch brands, some in this page you definitely have seen
- 6. But a lot of them are actually owned by the same group
- 11. The independents
- 13. 5K USD 16K USD 150K USD Brand Entry Points
- 15. Smartwatches
- 16. Why are you buying a luxury watch? Fashion To be taken seriously To be unique Investment Subtle display of wealth / status Love the intrinsic complications Adventure gadget Story of the watch Collection
- 17. Watches are now statement of oneself shown through the wrist
- 18. P. S
- 19. If you need recommendation on what watch to buy, think about Budget Swiss-made Purpose
- 20. P. P. S
- 22. <1,000 USD
- 23. <1,500 USD
- 24. <3,000 USD
- 25. Entry to Luxury Watches
Editor's Notes
- Statue on the left: Monument to Peter Henlein by Max Meißner, in Hefnersplatz, Nuremberg Peter Henlein (also spelled Henle or Hele)[1] (1485 - August 1542), a locksmith and clockmaker of Nuremberg, Germany, is often considered the inventor of the watch.[2][3] He was one of the first craftsmen to make small ornamental Taschenuhren, portable clocks which were often worn as pendants or attached to clothing,[4] regarded as the first watches. Many sources also erroneously credit him as the inventor of the mainspring.[1][5][6][7] Image above the statue: First watch ever made The Pomander Watch is the oldest mechanical watch that was ever recorded in history. It functions like the modern watch today with 12 hours on the dial indicated by the hand. Quick Facts: The Pomander Watch by Peter Henlein, 1505 Case: copper, gold-plated on the outside, silver-plated on the inside, 45 mm in diameter, 38.5 grams in weight, three feet on the bottom Movement: 36 mm in diameter, 54.1 grams in weight, ir on, hour wheel with four teeth, upper plate skeletonized, chain and fusée, regulating arm with holes for 2 hog’s hairs, approx. 12-hour power reserve Function: Hour shown by one hand Source: Is This The World's Oldest Known Watch? A Peter Henlein Mystery From 1505 | Quill & Pad Gold watch in the middle: https://www.the-saleroom.com/en-gb/auction-catalogues/gardiner-houlgate/catalogue-id-srgard10024/lot-2190c00f-66bd-40fb-b7d4-a448006fe013 Late 17th century French Oignon pocket watch signed Serre a Paris, the fusee verge movement with slender Egyptian pillars, pierced engraved bridge cock and large silver regulator disc, the gilt engraved dial with Roman enamel and outer Arabic numeral cartouche, with winding hole at the four o`clock position, consular gilt metal case, 57mm White dial watch in the right: http://www.dreweatts.com/cms/pages/lot/13697/73 A French gilt brass cased verge 'Oignon' pocket watch Gilles Martinot, Paris, late 17th century and later The full plate gilt verge movement with slender Egyptian pillars, large three arm sprung steel balance, rack and pinion regulation and large foliate strapwork pierced and chased balance bridge incorporating grotesque masks to backplate signed GILLES MARTINOT, PARIS to circumference, now with white enamel Roman numeral convex dial with original sculpted steel hand, the case now with wriggle-work engraved concentric decoration, 6cm (approximately 2.25ins) diameter. Gilles Martinot is recorded in Tardy DICTIONNAIRE DES HORLOGERS FRANCAIS as born 1658, married Elizabeth Lejeune in 1687 and died 1726. Russian watch diagram http://www.stefanv.com/watches/restoring-a-russian-alarm-watch.html An exploded view of a 2612.1 watch movement from the book Устройство и Технология Сборки Часов.
- 1969 – The Quartz Revolution: The first quartz watch to enter production was the Seiko 35 SQ Astron, which hit the shelves on 25 December 1969, which was the world's most accurate wristwatches to date. Since the technology having been developed by contributions from Japanese, American and Swiss,[30] nobody could patent the whole movement of the quartz wristwatch, thus allowing other manufacturers to participate in the rapid growth and development of the quartz watch market, This ended — in less than a decade — almost 100 years of dominance by the mechanical wristwatch legacy. 1983 – Critical Point By 1983, the crisis reached a critical point. The Swiss watch industry, which had 1,600 watchmakers in 1970, had now declined to 600.[12] A research consortium, the Swiss ASUAG group (Société Générale de l'Horlogerie Suisse SA), was formed to save the industry and the result was launched in March 1983 – the Swatch. The Swatch would be instrumental in reviving the Swiss watch industry giving a new bill of health to all brands concerned and gave rise to what would become the Swatch Group – the largest watch manufacturer in the world.[13] 1997 – The Swiss Comeback In 1997, Swiss production of finished watches was 33 million pieces, with 30 million being quartz analog, and the rest mechanical. This is a far cry from the glory days of the 1970s, but there is a silver lining. Over half the value of the more than 500 million watches sold worldwide (roughly 80 percent being made in Hong Kong and China) is generated by the Swiss watch industry, totaling more than eight billion Swiss francs. Interestingly, while mechanical watches account for only ten percent of annual Swiss production, they generate nearly half of that total. Even Swatch has introduced watches with mechanical automatic movements. On the face of each one of these watches are the two words that make them the most sought-after in the world: Swiss Made. https://fee.org/articles/markets-in-time-the-rise-fall-and-revival-of-swiss-watchmaking/ https://en.wikipedia.org/wiki/Quartz_crisis https://en.wikipedia.org/wiki/History_of_watches
- https://upload.wikimedia.org/wikipedia/commons/1/14/Quartz,_Tibet.jpg https://www.youtube.com/watch?v=9YoQFnXm8wM http://www.calibre11.com/tag-heuer-carrera-calibre-5-day-date-first-look/ 3 Types of Watch: Quartz Mechanical Manual Wound Mechanical Self Winding Watch
- https://d23x6d9cx8qezf.cloudfront.net/wp-content/uploads/2015/04/2015-Rolex-Oyster-Perpetual-39mm-6.jpg