2. Primary question of this article.
Q. How does corporate entrepreneurship in term of
an entrepreneurial orientation influence radical
innovation in existing organization??
Answered later by three proposition.
11/7/2015 2By Anwar Shamim & Group
3. Radical Innovation.
The innovation that impact two factors.1). Marketing.
2). Organization.
It is the creative destruction to survive. (Schumpeter,
1934).
It is breakthrough that leads to wealth
creation/market share. (Kirchhoff 1991).
Incremental innovation enhance mainstream
market/business while in contrast it serves as basis of
future technologies, product, services and industries.
(Christenson, 1997. Hamel, 2000)
11/7/2015 3By Anwar Shamim & Group
4. Radical innovation is highly revolutionary,
discontinues and present new paradigm that
generate wealth. (Christenson, 1997).
It is blue ocean strategy.(Kim and Mauborgne,
2004).
11/7/2015 4By Anwar Shamim & Group
5. It is entrepreneurial posture having three widely
characteristic (Covin an slevin, 1986).
1) Innovativeness.
▪ New ideas
▪ novel experiments, Schumpeterian term
▪ and creative process.
▪ Depart from existing
technology/value/venture.
▪ Innovation is focal point _____ Baden Fuller,1984
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6. 2). Pro-activeness
▪ Initiativeness
▪ Anticipation of future problems.
▪ Proactive managers are Prospectors.
3). Risk taking.
Venturing into unknown
Consuming large portion of asset strategic context
Borrowing heavily (financial risk)
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7. Two more dimension were added.(Lumpkin and Dess (1996))
4). Autonomy
_In general context v/s organizational context.
_fostering autonomy and why it should be.
e.g. 32 years experienced machine operator inTextile
firm.
(but should common and shared goal. As GE and Saturn)
Therefore KANTER, 1984....(combine and parallel).
5). Competitive aggressiveness.
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8. Respondent's statement indicates that the five
dimension of entrepreneurship is cases of radical
innovation.
Statements.
1. We have Master and PhD students, first they
search the market and area then we shape our
idea based on those future anticipation. Becz
without reliable data, innovation is behemoth.
(pro-activeness)
2. Risk willingness in radical innovation becomes
more manageable.(Risk taking)
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9. 3. We stimulate a culture of small
entrepreneurs venture for creative employs
to make fast decision and bring changes.
(Autonomy)
4. we act as blue ocean when new competitors enters
the market, not only we compete them on existing
platform but seeking new markets. (competitive
aggressiveness).
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10. propositions.
1. A firm emphasizing an entrepreneurial orientation in
term of pro-activeness and risk taking stimulates
radical innovation.
2. A firm emphasizing an entrepreneurial orientation in
term of autonomy stimulates radical innovation.
3. A firm which does emphasize an entrepreneurial
orientation in term of competitive aggressiveness
has increased likelihood of stimulation radical
innovation.
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Editor's Notes
Entrepreneurial orientation generally refers to entrepreneurship but this construct means to create new product, new market, new opportunities and not to imitate other to add in its product line, so if it so then this firm will not be called entrepreneurial firm, because it do not taking risk.
It is multi dimensional construct. It will expand its product line by increasing various innovation , it will be a type of trend setter.
When a firm breaking through his business it causes to stop the mainstream business of old product.
Future is dramatically changing ie needs and wants through globalization so this innovation is about future opportunities exploitation.
Blue ocean strategy pursuit new opportunities and exploit it. Low cost and creation of new product or services, about future to secure.
Innovativeness.
_New ideas, novel experiments, and creative process that may result in new products, services or technology.
_It is focal point common in all entrepreneurship, if no innovativeness then no entrepreneurship _Baden Fuller, 1984
Proactiveness means first mover, first to anticipate the future problems/ related innovation , advance strategy.
Prospectors prime capability is to find and exploit new opportunities, they are the creature of change. And this change is one the key tool that prospectors use to gain edge on its competitors.
In general autonomy refers to independent and new venture but in organizational context it is the independent action of an individual or team that bring there ideas forth and work without any stress of management to its completion.
fostering autonomy: in this the authority to operating units and flattering the hierarchy. It causes low formalization, decentralization makes fast the decision making, dynamic behaviour, flexibility.
Foster autonomy example ...32 year experienced machine operator.
Competitive aggressiveness. (quick response with unconventional willingness rather than traditional methods).don't think so that when good time come on us then will exploit the opportunities. Yes rush on opportunities but with unconvisional thought.
Autonomy causes openness, so it causes radical creativity.