La Over the Top TV: content based applications e modelli di business alternativi Antonio Pavolini Digital Experience Festival, 11.3.2011

1. Online Video, the Road to a“Lean Back” UX on the Sofa Screen La Over the Top TV: content-basedapplications e modelli di business alternativi Antonio Pavolini Senior Analyst, Media Industry – Telecom Italia Milan - March 11th, 2011

3. Il nuovo Ecosistema dei Media

4. The UX IssueDi cosa parliamo oggi

5. Lo scenario

6. La Tv del salotto sotto assedio

7. The New Kidz on the Block

8. The New Kidz on the Block

9. The New Kidz on the Block

10. Broadcast Wholesale CDN Wholesale CDN+ Custom solution Distribution Platform: CDN + Digital Identity + CRM una soluzione per ogni segmento

11. Il nuovo ecosistema

12. WillingnessToPay?

13. Where’s the Beef?

14. New BizMods: In Media StatVirtus

15. Independent Content Providers

17. OrganizzatoriEventi

18. Federazioni sportive

19. Giornalisti

20. Aziende

23. Società di post-produzione€ € € SPONSOR content subsidizing fruitori EnhancedPlatform provider (CDN, QoS, Billing,…) vincoli, regole, requisiti + € i soldi si riavvicinano ai contenuti?

24. sta già succedendo

25. sta già succedendo

26. sta già succedendo

27. contentbasedapplicationplatform

28. contentbasedapplications

29. contentaggregationplatform

30. Adv Based Paid Content ??? ??? bizmod: innominato o innominabile?

31. The UX Issue

32. Lean Back

33. LeanForward

34. Source :OVEC, 2009

36. the answers

37. no-network

38. online video intermediators

39. Online Video Aggregators

40. online video disintermediators

41. and again…

46. a smartanswer: Redux

47. a smartanswer: Redux

49. thankyou. now, debate! Picture Courtesy of 1stArtGallery.com Antonio Pavolini Senior Analyst, Media Industry – Telecom Italia