SOP OC COMM

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SOP OC COMM

  1. 1. BEKERJAWednesday, September 7, 11
  2. 2. BERKARYA BUKAN BEKERJA Communication Department 11/12 dedicated to my beloved OCs CommunicationWednesday, September 7, 11
  3. 3. Right Key Message LOUD Brand Experience Communicate Creative WHAT SHOULD I CREATE AS OC COMMUNICATION? Idea Impact No BOX in our mind Public Relationship Brand Management LEADERSHIP Influencing Useful InformationWednesday, September 7, 11
  4. 4. BUT WHERE CAN I FIND IDEA ? HOW CAN I KNOW THE NEEDS OF PEOPLE RIGHT NOW?Wednesday, September 7, 11
  5. 5. IDEAS ARE THE ROOT OF CREATION Everything in this world can be idea for every creation. The things that we need to do is go out from our comfort zone, see everything, observe surrounding, give a meaning to everything that we see, and live the life! @antiikWednesday, September 7, 11
  6. 6. PRE-EVENTWednesday, September 7, 11
  7. 7. what’s inside 1). Communication Plan? COMMUNICATION PLAN write down your plan in order to make the execution of your idea run systematicallyWednesday, September 7, 11
  8. 8. what’s inside a) Communication Plan?Wednesday, September 7, 11
  9. 9. what’s inside a) Communication Plan? SET OBJECTIVE / GOALS when you know what your objective / goals of your project,Wednesday, September 7, 11
  10. 10. what’s inside a) Communication Plan? SET OBJECTIVE / GOALS when you know what your objective / goals of your project, you will know where you should go and what you want to achieve with your team.Wednesday, September 7, 11
  11. 11. what’s inside a) Communication Plan? SET OBJECTIVE / GOALS when you know what your objective / goals of your project, you will know where you should go and what you want to achieve with your team.Wednesday, September 7, 11
  12. 12. what’s inside a) Communication Plan? SET OBJECTIVE / GOALS when you know what your objective / goals of your project, you will know where you should go and what you want to achieve with your team. break it into specific goals, so that you’ll know what the things that you really want to achieve with your team membersWednesday, September 7, 11
  13. 13. what’s inside Communication Plan? b)Wednesday, September 7, 11
  14. 14. what’s inside Communication Plan? b) UNDERSTAND YOUR TARGET AUDIENCEWednesday, September 7, 11
  15. 15. what’s inside Communication Plan? b) UNDERSTAND YOUR TARGET AUDIENCE Target Audience (TA) is different with Target Market (TM)Wednesday, September 7, 11
  16. 16. what’s inside Communication Plan? b) UNDERSTAND YOUR TARGET AUDIENCE Target Audience (TA) is different with Target Market (TM)Wednesday, September 7, 11
  17. 17. what’s inside Communication Plan? b) UNDERSTAND YOUR TARGET AUDIENCE Target Audience (TA) is different with Target Market (TM) Target Market is a group of customers that the business has decided to aim its marketing efforts and ultimately its productWednesday, September 7, 11
  18. 18. what’s inside Communication Plan? b) UNDERSTAND YOUR TARGET AUDIENCE Target Audience (TA) is different with Target Market (TM) Target Market is a group of customers that the business has decided to aim its marketing efforts and ultimately its productWednesday, September 7, 11
  19. 19. what’s inside Communication Plan? b) UNDERSTAND YOUR TARGET AUDIENCE Target Audience (TA) is different with Target Market (TM) Target Market is a group of customers that the business has decided to aim its marketing efforts and ultimately its product Target Audience is a group of customers that we know deeply about their behaviors, interest, & psychographicWednesday, September 7, 11
  20. 20. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCEWednesday, September 7, 11
  21. 21. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCE in AIESEC, we have our own Target Audience or StakeholdersWednesday, September 7, 11
  22. 22. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCE in AIESEC, we have our own Target Audience or Stakeholders SupportersWednesday, September 7, 11
  23. 23. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCE in AIESEC, we have our own Target Audience or Stakeholders financial and in-kind (organizations, companies, GO, Supporters NGO, faculties), alumni, high profile people, board of advisorsWednesday, September 7, 11
  24. 24. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCE in AIESEC, we have our own Target Audience or Stakeholders financial and in-kind (organizations, companies, GO, Supporters NGO, faculties), alumni, high profile people, board of advisors MembersWednesday, September 7, 11
  25. 25. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCE in AIESEC, we have our own Target Audience or Stakeholders financial and in-kind (organizations, companies, GO, Supporters NGO, faculties), alumni, high profile people, board of advisors young people, potential members, people who enjoy challenges, open Members minded people, AIESEC membersWednesday, September 7, 11
  26. 26. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCE in AIESEC, we have our own Target Audience or Stakeholders financial and in-kind (organizations, companies, GO, Supporters NGO, faculties), alumni, high profile people, board of advisors young people, potential members, people who enjoy challenges, open Members Enablers minded people, AIESEC membersWednesday, September 7, 11
  27. 27. what’s inside Communication Plan? UNDERSTAND YOUR TARGET AUDIENCE in AIESEC, we have our own Target Audience or Stakeholders financial and in-kind (organizations, companies, GO, Supporters NGO, faculties), alumni, high profile people, board of advisors young people, potential members, people who enjoy potential TN takers, learning challenges, open Members Enablers partners, faculties, minded people, companies interested in AIESEC members similar issues, mentors, individuals with specific skillsWednesday, September 7, 11
  28. 28. Wednesday, September 7, 11
  29. 29. UNDERSTAND YOUR TA’S INSIGHT Understand the basic needs / insight that your TA interest with or want. It will help you to align your project with TA’s insight, so that your TA will feel that they need your product, which is your project.Wednesday, September 7, 11
  30. 30. what’s inside Communication Plan?Wednesday, September 7, 11
  31. 31. c) what’s inside Communication Plan?Wednesday, September 7, 11
  32. 32. c) What are the benefits that you’ll offer to your TA through your project? what’s inside Communication Plan?Wednesday, September 7, 11
  33. 33. c) d) What are the benefits that you’ll offer to your TA through your project? what’s inside Communication Plan?Wednesday, September 7, 11
  34. 34. c) d) set KEY What are the benefits that MESSAGE! you’ll offer to your TA key point that through your project? you want to say to your each TA what’s inside Communication Plan?Wednesday, September 7, 11
  35. 35. c) d) e) set KEY What are the benefits that MESSAGE! you’ll offer to your TA key point that through your project? you want to say to your each TA what’s inside Communication Plan?Wednesday, September 7, 11
  36. 36. c) d) e) set KEY What are the benefits that MESSAGE! you’ll offer to your TA key point that through your project? you want to say to your each TA what’s inside Communication Plan? set communication channel! choose the channel that you’ll use to promote your project. do a research first!Wednesday, September 7, 11
  37. 37. c) d) e) set KEY What are the benefits that MESSAGE! you’ll offer to your TA key point that through your project? you want to say to your each TA what’s inside Communication Plan? set communication channel! choose the channel that you’ll f) use to promote your project. do a research first!Wednesday, September 7, 11
  38. 38. c) d) e) set KEY What are the benefits that MESSAGE! you’ll offer to your TA key point that through your project? you want to say to your each TA what’s inside Communication Plan? set communication channel! choose the channel that you’ll f) use to promote your project. do a research first! set TIMELINE! arrange the schedule of your project promotion & obey itWednesday, September 7, 11
  39. 39. Wednesday, September 7, 11
  40. 40. Wednesday, September 7, 11
  41. 41. 2) TEASE ADWednesday, September 7, 11
  42. 42. 2) TEASE AD is one of advertising medias to tease everyone about your upcoming projectWednesday, September 7, 11
  43. 43. 2) TEASE AD is one of advertising medias to tease everyone about your upcoming project give incomplete info that can tease and make everyone curiousWednesday, September 7, 11
  44. 44. 2) TEASE AD is one of advertising medias to tease everyone about your upcoming project give incomplete info that can tease and make everyone curious D-1 month tease ad has to be delivered to comm dept.Wednesday, September 7, 11
  45. 45. 2) TEASE AD is one of advertising medias to tease everyone about your upcoming project give incomplete info that can tease and make everyone curious D-1 month tease ad has to be delivered to comm dept. D-3 weeks tease ad publishedWednesday, September 7, 11
  46. 46. 2) TEASE AD is one of advertising medias to tease everyone about your upcoming project give incomplete info that can tease and make everyone curious D-1 month tease ad has to be delivered to comm dept. D-3 weeks tease ad published Tease Ad campaign for 6 daysWednesday, September 7, 11
  47. 47. 2) TEASE AD is one of advertising medias to tease everyone about your upcoming project give incomplete info that can tease and make everyone curious D-1 month tease ad has to be delivered to comm dept. D-3 weeks tease ad published Tease Ad campaign for 6 days You can make video teaser instead of poster!Wednesday, September 7, 11
  48. 48. 3) ADLIBS RADIO & NEWSLETTERWednesday, September 7, 11
  49. 49. 3) ADLIBS RADIO & NEWSLETTER Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMAWednesday, September 7, 11
  50. 50. 3) ADLIBS RADIO & NEWSLETTER Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA You may raise your own media partner as your project partner. Considering a lot of projects need brand exposure in mediaWednesday, September 7, 11
  51. 51. 3) ADLIBS RADIO & NEWSLETTER Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA You may raise your own media partner as your project partner. Considering a lot of projects need brand exposure in media D-1 week adlibs has to be delivered to comm dept.Wednesday, September 7, 11
  52. 52. 3) ADLIBS RADIO & NEWSLETTER Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA You may raise your own media partner as your project partner. Considering a lot of projects need brand exposure in media D-1 week adlibs has to be delivered to comm dept. D- 5 adlibs has to be delivered to media partnerWednesday, September 7, 11
  53. 53. Wednesday, September 7, 11
  54. 54. 4) OPEN BOOTHWednesday, September 7, 11
  55. 55. 4) OPEN BOOTH to increase the awareness of your project among your TAWednesday, September 7, 11
  56. 56. 4) OPEN BOOTH to increase the awareness of your project among your TA D-3 until D-1 before running your projectWednesday, September 7, 11
  57. 57. 4) OPEN BOOTH to increase the awareness of your project among your TA D-3 until D-1 before running your project Online Campaign D-1 before & during open boothWednesday, September 7, 11
  58. 58. 4) OPEN BOOTH to increase the awareness of your project among your TA D-3 until D-1 before running your project Online Campaign D-1 before & during open booth Get the contact of your TA that coming to your boothWednesday, September 7, 11
  59. 59. 4) OPEN BOOTH to increase the awareness of your project among your TA D-3 until D-1 before running your project Online Campaign D-1 before & during open booth Get the contact of your TA that coming to your booth Send them SMS to remind them to come to your projectWednesday, September 7, 11
  60. 60. Wednesday, September 7, 11
  61. 61. 5) ADVERTISING MEDIAWednesday, September 7, 11
  62. 62. 5) ADVERTISING MEDIA D-3 weeks poster / video has to be delivered in comm dept.Wednesday, September 7, 11
  63. 63. 5) ADVERTISING MEDIA D-3 weeks poster / video has to be delivered in comm dept. D-2 weeks poster / video publishedWednesday, September 7, 11
  64. 64. 5) ADVERTISING MEDIA D-3 weeks poster / video has to be delivered in comm dept. D-2 weeks poster / video published Promote your project in social media or direct selling everydayWednesday, September 7, 11
  65. 65. 5) ADVERTISING MEDIA D-3 weeks poster / video has to be delivered in comm dept. D-2 weeks poster / video published Promote your project in social media or direct selling everyday Please make it attractive, informative & be detail!Wednesday, September 7, 11
  66. 66. Wednesday, September 7, 11
  67. 67. 6) MEDIA INVITATIONWednesday, September 7, 11
  68. 68. 6) MEDIA INVITATION Send media invitation to mass media, so they can report your projectWednesday, September 7, 11
  69. 69. 6) MEDIA INVITATION Send media invitation to mass media, so they can report your project D- 7 ask the media invitation to comm dept.Wednesday, September 7, 11
  70. 70. 6) MEDIA INVITATION Send media invitation to mass media, so they can report your project D- 7 ask the media invitation to comm dept. D- 4 send it to mass mediaWednesday, September 7, 11
  71. 71. 6) MEDIA INVITATION Send media invitation to mass media, so they can report your project D- 7 ask the media invitation to comm dept. D- 4 send it to mass media During the project, approach reporter that come, ask contact of themWednesday, September 7, 11
  72. 72. 7) VIDEO OPENING & CLOSING D-3 make the video opening & closing of your project you can ask suggestion to comm dept.Wednesday, September 7, 11
  73. 73. THE DAY !Wednesday, September 7, 11
  74. 74. LIVE TWEET www.visibletweets.comWednesday, September 7, 11
  75. 75. LIVE TWEET www.visibletweets.com DocumentationWednesday, September 7, 11
  76. 76. LIVE TWEET www.visibletweets.com Documentation ask contact of reporters that comeWednesday, September 7, 11
  77. 77. Wednesday, September 7, 11
  78. 78. POST - EVENTWednesday, September 7, 11
  79. 79. MAKE REPORT OF YOUR EVENTWednesday, September 7, 11
  80. 80. MAKE REPORT OF YOUR EVENT make article of your event send it to mass media / e-newsWednesday, September 7, 11
  81. 81. MAKE REPORT OF YOUR EVENT make article of your event send it to mass media / e-news get the proof of your project exposure in mass media newsletter broadcast proof in radio & TVWednesday, September 7, 11
  82. 82. PUBLISH IN SOCIAL MEDIA web myaiesec.net facebook twitterWednesday, September 7, 11
  83. 83. YOU Standard Operating Procedure of Poster &Wednesday, September 7, 11
  84. 84. YOU Standard Operating Procedure of Adlibs, Press Release, Media InvitationWednesday, September 7, 11
  85. 85. OC COMM ISN’T ALL ABOUT MAKING POSTERS !Wednesday, September 7, 11
  86. 86. OC COMM ISN’T ALL ABOUT MAKING POSTERS ! more than that, it’s about how you package your projectWednesday, September 7, 11
  87. 87. OC COMM ISN’T ALL ABOUT MAKING POSTERS ! more than that, it’s about how you package your project so that people can feel your brand,Wednesday, September 7, 11
  88. 88. OC COMM ISN’T ALL ABOUT MAKING POSTERS ! more than that, it’s about how you package your project so that people can feel your brand, and feel the AIESEC brand experience,Wednesday, September 7, 11
  89. 89. OC COMM ISN’T ALL ABOUT MAKING POSTERS ! more than that, it’s about how you package your project so that people can feel your brand, and feel the AIESEC brand experience, moreover feel the impact that you’re promisingWednesday, September 7, 11
  90. 90. OC COMM ISN’T ALL ABOUT MAKING POSTERS ! more than that, it’s about how you package your project so that people can feel your brand, and feel the AIESEC brand experience, moreover feel the impact that you’re promising remember: YOU ARE THE BRAND OF AIESEC !Wednesday, September 7, 11
  91. 91. GOOD LUCK ! let’s engage more AIESEC stakeholders in Central Java to enhance the AIESEC Brand ExperienceWednesday, September 7, 11

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