2. BERKARYA BUKAN BEKERJA
Communication Department 11/12
dedicated to my beloved OCs Communication
Wednesday, September 7, 11
3. Right Key Message
LOUD
Brand Experience Communicate
Creative
WHAT SHOULD I
CREATE AS
OC COMMUNICATION?
Idea
Impact
No BOX in our mind
Public Relationship Brand Management
LEADERSHIP Influencing
Useful Information
Wednesday, September 7, 11
4. BUT WHERE
CAN I FIND
IDEA ?
HOW CAN I KNOW THE
NEEDS OF PEOPLE RIGHT
NOW?
Wednesday, September 7, 11
5. IDEAS ARE
THE ROOT OF
CREATION
Everything in this world can be idea for every creation. The
things that we need to do is go out from our comfort zone, see
everything, observe surrounding, give a meaning to everything
that we see, and live the life!
@antiik
Wednesday, September 7, 11
7. what’s inside
1). Communication Plan?
COMMUNICATION PLAN
write down your plan in order to make the execution of your
idea run systematically
Wednesday, September 7, 11
8. what’s inside a)
Communication Plan?
Wednesday, September 7, 11
9. what’s inside a)
Communication Plan?
SET OBJECTIVE / GOALS
when you know what your objective / goals of your project,
Wednesday, September 7, 11
10. what’s inside a)
Communication Plan?
SET OBJECTIVE / GOALS
when you know what your objective / goals of your project,
you will know where you should go and what you want to achieve
with your team.
Wednesday, September 7, 11
11. what’s inside a)
Communication Plan?
SET OBJECTIVE / GOALS
when you know what your objective / goals of your project,
you will know where you should go and what you want to achieve
with your team.
Wednesday, September 7, 11
12. what’s inside a)
Communication Plan?
SET OBJECTIVE / GOALS
when you know what your objective / goals of your project,
you will know where you should go and what you want to achieve
with your team.
break it into specific goals, so that you’ll know what the things that
you really want to achieve with your team members
Wednesday, September 7, 11
13. what’s inside
Communication Plan?
b)
Wednesday, September 7, 11
14. what’s inside
Communication Plan?
b)
UNDERSTAND YOUR TARGET AUDIENCE
Wednesday, September 7, 11
15. what’s inside
Communication Plan?
b)
UNDERSTAND YOUR TARGET AUDIENCE
Target Audience (TA) is different with Target Market (TM)
Wednesday, September 7, 11
16. what’s inside
Communication Plan?
b)
UNDERSTAND YOUR TARGET AUDIENCE
Target Audience (TA) is different with Target Market (TM)
Wednesday, September 7, 11
17. what’s inside
Communication Plan?
b)
UNDERSTAND YOUR TARGET AUDIENCE
Target Audience (TA) is different with Target Market (TM)
Target Market is a group of customers that the business has
decided to aim its marketing efforts and ultimately its product
Wednesday, September 7, 11
18. what’s inside
Communication Plan?
b)
UNDERSTAND YOUR TARGET AUDIENCE
Target Audience (TA) is different with Target Market (TM)
Target Market is a group of customers that the business has
decided to aim its marketing efforts and ultimately its product
Wednesday, September 7, 11
19. what’s inside
Communication Plan?
b)
UNDERSTAND YOUR TARGET AUDIENCE
Target Audience (TA) is different with Target Market (TM)
Target Market is a group of customers that the business has
decided to aim its marketing efforts and ultimately its product
Target Audience is a group of customers that we know deeply
about their behaviors, interest, & psychographic
Wednesday, September 7, 11
20. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
Wednesday, September 7, 11
21. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
in AIESEC, we have our own Target Audience or Stakeholders
Wednesday, September 7, 11
22. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
in AIESEC, we have our own Target Audience or Stakeholders
Supporters
Wednesday, September 7, 11
23. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
in AIESEC, we have our own Target Audience or Stakeholders
financial and in-kind
(organizations, companies, GO,
Supporters NGO, faculties), alumni, high
profile people, board of
advisors
Wednesday, September 7, 11
24. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
in AIESEC, we have our own Target Audience or Stakeholders
financial and in-kind
(organizations, companies, GO,
Supporters NGO, faculties), alumni, high
profile people, board of
advisors
Members
Wednesday, September 7, 11
25. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
in AIESEC, we have our own Target Audience or Stakeholders
financial and in-kind
(organizations, companies, GO,
Supporters NGO, faculties), alumni, high
profile people, board of
advisors
young people,
potential members,
people who enjoy
challenges, open Members
minded people,
AIESEC members
Wednesday, September 7, 11
26. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
in AIESEC, we have our own Target Audience or Stakeholders
financial and in-kind
(organizations, companies, GO,
Supporters NGO, faculties), alumni, high
profile people, board of
advisors
young people,
potential members,
people who enjoy
challenges, open Members Enablers
minded people,
AIESEC members
Wednesday, September 7, 11
27. what’s inside
Communication Plan?
UNDERSTAND YOUR TARGET AUDIENCE
in AIESEC, we have our own Target Audience or Stakeholders
financial and in-kind
(organizations, companies, GO,
Supporters NGO, faculties), alumni, high
profile people, board of
advisors
young people,
potential members,
people who enjoy potential TN takers, learning
challenges, open Members Enablers partners, faculties,
minded people, companies interested in
AIESEC members similar issues, mentors,
individuals with specific skills
Wednesday, September 7, 11
29. UNDERSTAND YOUR TA’S INSIGHT
Understand the basic needs / insight that your TA interest with
or want. It will help you to align your project with TA’s insight, so
that your TA will feel that they need your product, which is your
project.
Wednesday, September 7, 11
30. what’s inside
Communication Plan?
Wednesday, September 7, 11
31. c)
what’s inside
Communication Plan?
Wednesday, September 7, 11
32. c)
What are the benefits that
you’ll offer to your TA
through your project?
what’s inside
Communication Plan?
Wednesday, September 7, 11
33. c) d)
What are the benefits that
you’ll offer to your TA
through your project?
what’s inside
Communication Plan?
Wednesday, September 7, 11
34. c) d)
set KEY
What are the benefits that MESSAGE!
you’ll offer to your TA key point that
through your project? you want to say
to your each TA
what’s inside
Communication Plan?
Wednesday, September 7, 11
35. c) d)
e)
set KEY
What are the benefits that MESSAGE!
you’ll offer to your TA key point that
through your project? you want to say
to your each TA
what’s inside
Communication Plan?
Wednesday, September 7, 11
36. c) d)
e)
set KEY
What are the benefits that MESSAGE!
you’ll offer to your TA key point that
through your project? you want to say
to your each TA
what’s inside
Communication Plan?
set communication channel!
choose the channel that you’ll
use to promote your project.
do a research first!
Wednesday, September 7, 11
37. c) d)
e)
set KEY
What are the benefits that MESSAGE!
you’ll offer to your TA key point that
through your project? you want to say
to your each TA
what’s inside
Communication Plan?
set communication channel!
choose the channel that you’ll
f) use to promote your project.
do a research first!
Wednesday, September 7, 11
38. c) d)
e)
set KEY
What are the benefits that MESSAGE!
you’ll offer to your TA key point that
through your project? you want to say
to your each TA
what’s inside
Communication Plan?
set communication channel!
choose the channel that you’ll
f) use to promote your project.
do a research first!
set TIMELINE!
arrange the schedule of your
project promotion & obey it
Wednesday, September 7, 11
42. 2) TEASE AD
is one of advertising medias to tease everyone
about your upcoming project
Wednesday, September 7, 11
43. 2) TEASE AD
is one of advertising medias to tease everyone
about your upcoming project
give incomplete info that can tease and make
everyone curious
Wednesday, September 7, 11
44. 2) TEASE AD
is one of advertising medias to tease everyone
about your upcoming project
give incomplete info that can tease and make
everyone curious
D-1 month tease ad has
to be delivered to comm
dept.
Wednesday, September 7, 11
45. 2) TEASE AD
is one of advertising medias to tease everyone
about your upcoming project
give incomplete info that can tease and make
everyone curious
D-1 month tease ad has
to be delivered to comm
dept.
D-3 weeks tease ad
published
Wednesday, September 7, 11
46. 2) TEASE AD
is one of advertising medias to tease everyone
about your upcoming project
give incomplete info that can tease and make
everyone curious
D-1 month tease ad has
to be delivered to comm
dept.
D-3 weeks tease ad
published
Tease Ad campaign for 6
days
Wednesday, September 7, 11
47. 2) TEASE AD
is one of advertising medias to tease everyone
about your upcoming project
give incomplete info that can tease and make
everyone curious
D-1 month tease ad has
to be delivered to comm
dept.
D-3 weeks tease ad
published
Tease Ad campaign for 6
days
You can make video
teaser instead of poster!
Wednesday, September 7, 11
48. 3) ADLIBS RADIO &
NEWSLETTER
Wednesday, September 7, 11
49. 3) ADLIBS RADIO &
NEWSLETTER
Promote 5W+1H info of your project in our
Media Partner : TRAX FM, SS FM, PRO ALMA
Wednesday, September 7, 11
50. 3) ADLIBS RADIO &
NEWSLETTER
Promote 5W+1H info of your project in our
Media Partner : TRAX FM, SS FM, PRO ALMA
You may raise your own media
partner as your project partner.
Considering a lot of projects need
brand exposure in media
Wednesday, September 7, 11
51. 3) ADLIBS RADIO &
NEWSLETTER
Promote 5W+1H info of your project in our
Media Partner : TRAX FM, SS FM, PRO ALMA
You may raise your own media
partner as your project partner.
Considering a lot of projects need
brand exposure in media
D-1 week adlibs has to be delivered
to comm dept.
Wednesday, September 7, 11
52. 3) ADLIBS RADIO &
NEWSLETTER
Promote 5W+1H info of your project in our
Media Partner : TRAX FM, SS FM, PRO ALMA
You may raise your own media
partner as your project partner.
Considering a lot of projects need
brand exposure in media
D-1 week adlibs has to be delivered
to comm dept.
D- 5 adlibs has to be delivered to
media partner
Wednesday, September 7, 11
55. 4) OPEN BOOTH
to increase the awareness of your
project among your TA
Wednesday, September 7, 11
56. 4) OPEN BOOTH
to increase the awareness of your
project among your TA
D-3 until D-1 before running your
project
Wednesday, September 7, 11
57. 4) OPEN BOOTH
to increase the awareness of your
project among your TA
D-3 until D-1 before running your
project
Online Campaign D-1 before &
during open booth
Wednesday, September 7, 11
58. 4) OPEN BOOTH
to increase the awareness of your
project among your TA
D-3 until D-1 before running your
project
Online Campaign D-1 before &
during open booth
Get the contact of your TA that coming
to your booth
Wednesday, September 7, 11
59. 4) OPEN BOOTH
to increase the awareness of your
project among your TA
D-3 until D-1 before running your
project
Online Campaign D-1 before &
during open booth
Get the contact of your TA that coming
to your booth
Send them SMS to remind them to
come to your project
Wednesday, September 7, 11
61. 5) ADVERTISING
MEDIA
Wednesday, September 7, 11
62. 5) ADVERTISING
MEDIA
D-3 weeks poster / video has to
be delivered in comm dept.
Wednesday, September 7, 11
63. 5) ADVERTISING
MEDIA
D-3 weeks poster / video has to
be delivered in comm dept.
D-2 weeks poster / video
published
Wednesday, September 7, 11
64. 5) ADVERTISING
MEDIA
D-3 weeks poster / video has to
be delivered in comm dept.
D-2 weeks poster / video
published
Promote your project in social
media or direct selling everyday
Wednesday, September 7, 11
65. 5) ADVERTISING
MEDIA
D-3 weeks poster / video has to
be delivered in comm dept.
D-2 weeks poster / video
published
Promote your project in social
media or direct selling everyday
Please make it attractive,
informative & be detail!
Wednesday, September 7, 11
67. 6) MEDIA INVITATION
Wednesday, September 7, 11
68. 6) MEDIA INVITATION
Send media invitation to mass
media, so they can report your
project
Wednesday, September 7, 11
69. 6) MEDIA INVITATION
Send media invitation to mass
media, so they can report your
project
D- 7 ask the media invitation to
comm dept.
Wednesday, September 7, 11
70. 6) MEDIA INVITATION
Send media invitation to mass
media, so they can report your
project
D- 7 ask the media invitation to
comm dept.
D- 4 send it to mass media
Wednesday, September 7, 11
71. 6) MEDIA INVITATION
Send media invitation to mass
media, so they can report your
project
D- 7 ask the media invitation to
comm dept.
D- 4 send it to mass media
During the project, approach
reporter that come, ask contact of
them
Wednesday, September 7, 11
72. 7) VIDEO OPENING &
CLOSING
D-3 make the video opening &
closing of your project
you can ask suggestion to comm
dept.
Wednesday, September 7, 11
80. MAKE REPORT OF YOUR EVENT
make article of your event
send it to mass media / e-news
Wednesday, September 7, 11
81. MAKE REPORT OF YOUR EVENT
make article of your event
send it to mass media / e-news
get the proof of your project exposure in mass media
newsletter
broadcast proof in radio & TV
Wednesday, September 7, 11
82. PUBLISH IN SOCIAL MEDIA
web
myaiesec.net
facebook
twitter
Wednesday, September 7, 11
83. YOU
Standard Operating Procedure
of Poster
&
Wednesday, September 7, 11
84. YOU
Standard Operating Procedure
of Adlibs, Press Release, Media
Invitation
Wednesday, September 7, 11
85. OC COMM ISN’T ALL ABOUT
MAKING POSTERS !
Wednesday, September 7, 11
86. OC COMM ISN’T ALL ABOUT
MAKING POSTERS !
more than that, it’s about how you package your project
Wednesday, September 7, 11
87. OC COMM ISN’T ALL ABOUT
MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
Wednesday, September 7, 11
88. OC COMM ISN’T ALL ABOUT
MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
and feel the AIESEC brand experience,
Wednesday, September 7, 11
89. OC COMM ISN’T ALL ABOUT
MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
and feel the AIESEC brand experience,
moreover feel the impact that you’re promising
Wednesday, September 7, 11
90. OC COMM ISN’T ALL ABOUT
MAKING POSTERS !
more than that, it’s about how you package your project
so that people can feel your brand,
and feel the AIESEC brand experience,
moreover feel the impact that you’re promising
remember: YOU ARE THE BRAND OF AIESEC !
Wednesday, September 7, 11
91. GOOD LUCK !
let’s engage more AIESEC stakeholders in Central Java to
enhance the AIESEC Brand Experience
Wednesday, September 7, 11
