We developed a brand identity set for arcade brand Timezone that is geared up for the digital era, relevant through different life stages of play. Timezone Play 'N Learn is and education and fun brand that is expanding overseas to Philippines, Indonesia, Vietnam and India. We developed an environmental experience expressing the brand story of elevating the children’s learning journey, to stand out from its competitors across the region.

1. Timezone & Timezone Play ‘N Learn
May 2019
Branding case examples

2. Timezone
Developed a brand identity set geared up for
digital era; multimedia, multi-platform that is
relevant to consumers through various
stages of life and expectations of play

3. Timezone
PowerPoint slide template

4. Timezone
Card Card reader

5. Timezone
Ticket Notice
Paper bag

6. Timezone

7. Timezone
Stationery

8. Timezone
eDM templates Digital ad templates

9. Timezone
Advertising grids

10. Timezone
40th anniversary logo Sub-brand logo

11. Timezone Play ‘N Learn
Developed an environmental experience
expressing the Timezone Play story of
elevating the children’s learning journey
and stand out from its competitors across
Philippines, Indonesia, Vietnam and India

12. Timezone Play ‘N Learn
Identity • Environmental experience • Design • Environmental guidelines

13. Timezone Play ‘N Learn – Zoning
4 play zones (Discover / Creative / Explore / Active)
toilet Relax
Area for
parents
Multi
function
area
Role
play/
make
believe
Toddler
area
Reading
area
Diaper
change
Photobooth
Shoe-keeping
Building
play Sand pit
Party room
Play
dress up
Driving route (out
of gate)
Jungle gym
Snow park
EntranceShopfront Shopfront
Augmented
reality
Driving
range
Circulation
Checkin
&out
Creative experience (20%)
Explore experience (25%)
Move experience (35%)
Branding experience
Discovery experience (20%)
4 play zones (Discover /Creative / Explore / Active)

15. Timezone Play ‘N Learn – Shopfront

16. Welcome

17. Creative Zone
(e.g. Role-play and Building Blocks)

18. Circulation and Signage

19. Multi-purpose Room
(e.g. Quiet Room)

20. antics @play is a brand and PR
agency obsessed with delivering
marketing results and charting
new grounds for clients and
ourselves since 2009

21. CREATING
A
NEW REALITY
Our playbook
This process is experiential.
Sometimes experimental.
It is fun. It is an exhilarating
journey into the heart of a
brand and an exploration of
who it can become.

22. Our recognition
Proven successful in helping brands discover their meaning and ambition, identify
potential, build a new reality sustainably and with impact.
2019 Brand Consultancy of the Year (Finalist)
2018 Creative Agency of the Year (Finalist),
Marketing Magazine
PR Awards: Best Regional PR Campaign (Finalist),
Marketing Magazine
2017 PR Agency of the Year (Finalist), Marketing Magazine
2017 Brand Consultancy of the Year (Finalist), Marketing Magazine
2017 Paperweight Awards: Packaging / POSM (Finalist)
2015 SPH iink Awards – OOH (Bronze)
2011 Brand Consultancy of the Year (Winner)

23. We don’t stop playing because
we grow old; we grow old
because we stop playing
- George Bernard Shaw

24. Thank You!