LJ Hooker Project Marketing India Corporate Profile

Project Marketing
Project Marketing

CORPORATE PROFILE and

CAPABILITY STATEMENT

Tailored solutions for the property development industry in India
TAILORED SOLUTIONS FOR THE PROPERTY DEVELOPMENT INDUSTRY IN INDIA
PHONE : +91 80 2559 0005 FAX : +91 80 2557 6613 EMAIL : pm@ljh.in

Project Marketing

From
Concept
to
Completion


Project Marketing

INDEX

1 CORPORATE OBJECTIVE

2 CORPORATE HISTORY

3 KEY PERSONNEL

4 CORE CLIENT SERVICES

5 DEVELOPER BENEFITS

6 INCREASE YOUR PROFITS

7 CLIENT SERVICE CHARTER

8 CURRENT PROJECTS

9 PAST PROJECTS OF TEAM

10 CONTACT DETAILS


Project Marketing

1. OUR CORPORATE OBJECTIVE

TO MAXIMISE OUR CLIENTS’ INVESTMENT RETURNS BY IMPROVING
DEVELOPMENT YIELDS

Everything we embark on, and every process we undertake has the specific goal of increasing our clients’
investment returns from their development projects, both in the short and longer term.
Whilst our objective is simple, the steps to achieve it are not….
There are a multitude of factors which determine the success of a development and if the development
doesn’t meet market expectations it will fail. It can take one or two seemingly insignificant factors to
determine the difference between a successful and marginal or loss making project.
We have a broad range of detailed systems and processes in place so that no stone is left unturned to ensure
our clients achieve the best result possible.
Our holistic approach in acting as your co-coordinating and managing Agent guarantees you always enjoy a
best case outcome.
We have the systems, the experience and most importantly the right people, to make sure we produce the
best results, every time.

MISSION STATEMENT

To provide integrated, holistic solutions that ensure our clients’ returns are
maximized in both the short and long term.
To develop and nurture a transparent relationship based on integrity, trust and
mutual respect between our agency and our clients.


Project Marketing

2. CORPORATE HISTORY
2. CORPORATE HISTORY
LJ Hooker was established in 1928 and is now considered a truly international company and a ‘super brand’ in
the Asia Pacific marketplace.
The company has close to 800 offices, with a total staffing of over 10,000 employees, and an annual turnover
in excess of $36 Billion in property transactions.
The L.J. Hooker network extends across the following markets;

Australia • New Zealand • UAE (United Arab Emirates) • Papua New Guinea
Indonesia• Fiji • Hong Kong • China • Japan • Vietnam • India

The L.J. Hooker name has been synonymous with strength, presence, high visibility, integrity, reliability,
dependability and innovation in the property industry since its inception in 1928.
L.J. Hooker does it all and does it better, with specialist local knowledge combined with highly specialised and
skilled personnel, who provide tailored solutions that go beyond buying, selling, renting and managing
property.

L.J. HOOKER PROJECT MARKETING OFFER A SEAMLESS SERVICE
TAILORED TO SUIT OUR CLIENTS’ NEEDS.
L.J. Hooker recently launched its India operations and is in the process of establishing a dynamic network
across the major markets of India, to offer an unparalleled delivery channel to take new property stock to the
general market.
L.J. Hooker Project Marketing (India) is a partnership of the highly successful project marketing arm in
Australia and the Indian Corporation of L.J. Hooker.
We can offer the highest level of expertise and service in the India market for all aspects of sales, leasing and
management of new property stock.


Project Marketing

3. KEY PERSONNEL

Our key executive’s are all highly experienced industry professionals with a combined experience of close to
100 years with the L.J. Hooker network, and billions of dollars in project sales to their credit.

A brief synopsis of the key Executives and Executive Directors is as follows;

Mr Alexander (Sandy) Moore
Managing Director - CEO
Joined L.J. Hooker in 1989 and has had extensive experience
with an outstanding track record in all forms of Project
Marketing management (residential, commercial, retail and
industrial).
Also has a depth of knowledge in respect of Facilities
Management and Letting Management (both permanent and
serviced short term).
Member of the L.J. Hooker Captains Club (multiple MM$C
member).

Mr Russ Cornish Joined L.J. Hooker in 1972 (Corporate) and went on to
Director - Key Client Liaison, establish what was to become L.J. Hooker’s leading office.
Sales & Marketing Established L.J. Hooker Project Marketing (QLD) and has
personally transacted some $2 billion worth of residential
apartments off plan.
A foundation member of the Board of Hooker Corporation
Limited, a Fellow and past member of the Board of the Real
Estate Institute (QLD), a foundation member of the L.J.
Hooker Admirals Club (Company advisory panel), recipient of
the Sir Leslie Hooker Award and member of the L.J. Hooker
Captains Club (MM$C).

Mr Atulay Nehra Has extensive experience in the north Indian property market
Head of Operations in both local and international sales.
North India
Previously with India’s largest NRI property sales company
Atulay brings a wealth of experience in all aspect of sales to
the NRI market.
With L J Hooker in India in senior management positions since
our inception in north India.


Project Marketing

3. KEY PERSONNEL (cont)

Mr Vijay Anand
An extensive career in the Bangalore property market
Regional Manager - Operations
commencing in financial Services; and over the last 7
years in Sales Management with some of India’s leading
property development and marketing companies.
Vijay has built a reputation for delivery and
performance, with an uncompromising attitude that
ensures the success of his clients’ projects.
Highly skilled and performance orientated.
Qualifications: B.Com.

Mr Shashank Singhania A very capable, professional and well educated
Marketing Manager marketer who will ensure your marketing budget is
wisely spent to maximum advantage.
Having come back to India, Shashank has pursued his
career in project marketing in the property
development industry with marketing appointments for
both large development companies and major aggregate
marketers.
Qualifications: BA and MBA (UK) in marketing.

Mr Royal Reddy
Research Manager A highly skilled research analyst who ensures our clients
receive only the best advice, gleaned from the most
thorough research.
Proficient at analysing market trends and providing
critical inputs to clients in respect of their selling,
marketing & research strategies.
A keen planner and strategist with a proven track
record of consistently increasing clients’ profitability
Qualifications: MBA (UK) qualified.


Project Marketing

3. KEY PERSONNEL (cont)

Mr Tony Sheehan An IT and Systems specialist with extensive experience
Director – IT & Systems with the L.J. Hooker System and winner of the 2006-
2007 Top Business Systems Manager Award for the
group.
Member of L.J. Hooker Captains Club.

Mr James Howard Clarke
Business Development A B.Com (Marketing & Management), with a strong
Manager background in Sales & Marketing within the property
and construction industries.
Handpicked to support the business development
efforts of LJ Hooker Project Marketing in India, he
comes with core understanding and expertise of real
estate development from planning, through to end sales.
As an organized professional, he understands developer
needs and the rapidly changing market environment.

Mr Chaitanya Manohar Educated with a B.Com and MBA (USA), Chaitanya has
Director - Operations had a successful career in the Technology world in the
United States prior to his return to India.
He returned to his roots in India to pursue his
entrepreneurial interest in property and franchising and
has been instrumental in the setting up of L.J. Hooker
India.
Chaitanya serves as a Director and Chief Operating
Officer of L J Hooker India


Project Marketing

4. CORE CLIENT SERVICES

PHASE 1 ♦ Research and Feasibility analysis
PRE-CONSTRUCTION ♦ Site identification, negotiation, acquisition
CONSULTANCY
♦ Financier introduction, liaison & reporting

♦ Planning consultation

♦ Design consultation

♦ Pricing analysis

♦ Legal consultation and contract preparation

♦ Marketing strategy design
PHASE 2
SALES ♦ Marketing strategy implementation
MANAGEMENT
♦ Advertising placement

♦ Web site design and hosting

♦ Toll free phone sales hotline

♦ Management of electronic marketing

♦ Management of project enquiry data base

♦ Management of sales through general agent market

♦ Direct Sales through In house sales teams

♦ Leasing through in house leasing team

♦ Contract management

♦ Escrow account management

PHASE 3 ♦ Facilities Management
POST SALE ♦ Letting Management service to investor buyers
MANAGEMENT
♦ Client for Life policy with ongoing client management


Project Marketing

5. DEVELOPER BENEFITS – PHASE 1

♦ RESEARCH & FEASIBILITY ANALYSIS

General market research in respect to similar product on market - sold and
proposed.
Feasibility analysis of project.
Evaluation of various planning schemes and layouts.

♦ SITE IDENTIFICATION, NEGOTIATION AND ACQUISITION
Provision of a comprehensive strategy for site acquisition, and representation of
our clients in negotiations if required.

♦ FINANCIER INTRODUCTION, LIAISON & REPORTING
Introduction to preferred project financiers for provision of general project funding.
Provision of feasibility reports for funding applications.
Reporting to financiers throughout the term of the project as required.
Negotiation with preferred financiers to have projects pre approved for purchaser
financing.

♦ PLANNING CONSULTATION
Consultation with the clients Town Planning consultants to ensure the project
format and usages will maximise client returns.

♦ DESIGN CONSULTATION
Consultation and liaison with the clients architects to ensure that the proposed
building design, layout and finish schedule maximise the client returns and are in line
with market demands and expectations.

♦ PRICING SCHEDULES & ANALYSIS
Provision of detailed research based pricing schedules with ongoing analysis and
reporting.

♦ LEGAL CONSULTATION AND CONTRACT PREPARATION
Consultation with client legal representatives and provision of draft contract
documentation to ensure all contract documents are both commercially sound, and
assist with the sales and marketing program.


Project Marketing

DEVELOPER BENEFITS – PHASE 2

COMPREHENSIVE MARKETING STRATEGY DESIGN
Design of complete marketing strategies including PR, electronic, signage,
advertising, launch programs, agent notifications and briefings, and data base
campaigns

♦ MARKETING STRATEGY IMPLEMENTATION
Implementation of all marketing strategies
Reporting to client of both the schedule and results.

♦ ADVERTISING PLACEMENT
Placement of all direct advertising with a full flow on to the client of all L.J. Hooker
national & international discount rates.

♦ WEB SITE DESIGN AND HOSTING
Design, build and hosting of project web site.
Includes a fully interactive web site containing all project information including
contract downloads.

♦ TOLL FREE PHONE SALES HOTLINE
A toll free phone line for direct contact 24/7 with the sales team. Allows contact
from anywhere in India to the main sales office.

♦ MANAGEMENT OF ELECTRONIC MARKETING
Full management and implementation of electronic sales marketing campaigns to
target groups
Detailed reporting to client.

♦ MANAGEMENT OF PROJECT ENQUIRY DATA BASE
Management and follow up by the in house sales team on all project buyer enquiry
and registration of the enquiry.


Project Marketing


MANAGEMENT OF SALES THROUGH GENERAL AGENT MARKET
We undertake to manage our clients’ projects to the broad agent base available.
We ensure all Agents (and Agencies) are fully informed of the project, invited to
participate in the sales program and briefed on a regular basis with complete access
available to all documentation, including contracts.
We handle all payments to the introducing agent and all paperwork and reporting
required. This ensures our client projects have the absolute maximum exposure to
the marketplace.

♦ DIRECT SALES THROUGH IN HOUSE SALES TEAMS
The L.J. Hooker sales team handle all enquiry generated from the direct advertising,
signage and electronic marketing.
The sales team is highly trained and highly skilled at converting enquiry to
concluded deals.

♦ LEASING THROUGH IN HOUSE LEASING TEAM
The L.J. Hooker leasing team is highly skilled in commercial, Industrial and retail
leasing and will ensure that enquiry is converted to tenancies.
The team will also manage the dissemination of information to all other specialist
leasing agencies that may be able to assist.

♦ CONTRACT MANAGEMENT
The ongoing management of all sale contracts from the time of signing through to
completion and settlement.
Includes following up on all contract conditions, undertakings and advices in respect
of construction
Management of buyer payment schedule

♦ ESCROW ACCOUNT MANAGEMENT
Management of all client held funds from the initial deposit through to settlement.
A seamless, transparent process to ensure funds are collected in a timely manner
and in our clients accounts in the shortest time possible.
Detailed reporting, audit processes and insurances for complete client protection.


Project Marketing


♦ FACILITIES MANAGEMENT
A core part of the L.J. Hooker offer to our developer clients is the tie in of our
Facilities Management division for the ongoing care and maintenance of the asset.
It is critical that the building, the grounds and the general facilities are maintained to
the highest standard.
Our FM division will work with the owners association to ensure that over the long
term the project is maintained in a manner that both enhances each apartment’s
value and the developer’s reputation.

♦ LETTING MANAGEMENT SERVICE TO INVESTOR BUYERS
Our experienced Letting Management division provides an opportunity for project
purchasers to have a passive income stream that maximises their returns and
minimises their input.
Our team handle letting and all management issues with the tenancy, and provide
the apartment owner with monthly statements and EFT of all income.
Our service schedule covers tenant sourcing, tenant selection, reference checking,
lease preparation, security bond and escrow account, rental collection, monthly
EFT disbursement to owners, monthly accounting statements, end of year financial
reporting, regular property inspections and owner reports, maintenance reviews,
and general maintenance as required.
The provision of this service assists us to compile an extensive data base of multiple
property owner/investors and considerably increases your potential sales market
for this and future projects.

♦ CLIENT FOR LIFE POLICY WITH ONGOING CLIENT MANAGEMENT
We have an ongoing relationship with all project buyers to ensure that they
become ‘clients for life’ and advocates for our developer clients and their products.
Our data base ensures we communicate with our past buyers in a relevant manner
at least 4 times per annum and that they become a preferred client on our early
project advices.
Our Facilities Management and Letting Management services ensure that we
maintain long term relationships with all past buyers for mutual benefit to the
reputation of both our firm and the developer client.


Project Marketing

6. INCREASE YOUR PROFITS

The best way to achieve an increase in profit is to have your company dedicate its full resources and time to
your core business, Property Development.
If you outsource your Project Marketing and sales function to L.J. Hooker you will not only get a broader
market reach, quicker product take up rates and a raft of other operational advantages, but you will be able to
allocate your time and resources to maximising your development opportunities.
L.J. Hooker Project Marketing is positioned to provide a range of services dependant on your needs and
requirements.
We act as your project marketing and sales manager and coordinator and ensure that your interests are
always paramount and that you get to the whole market.
We can add the greatest value for you by being involved at the earliest time possible and working with you to
ensure the potential project returns are maximised at every stage.
There is generally no additional cost to our developer clients for the consultancy services we provide in
phase one (and throughout the term of the project).
Unless otherwise specified, all consultancy retainers paid prior to phase two commencing, are treated as pre
payment of sales fees and offset accordingly as the sales are receipted.
By engaging L.J. Hooker Project Marketing you are ensured that your product is delivered to the entire
market in the best way possible, making sure the project gets the greatest sales volume in the shortest time.
We manage the entire sales process between the developer and the market.
We are also able to provide one off consultancy services to developer clients over the full range of
services covered, including an audit review of the clients’ current in house provision of services.
We are happy to consider consulting service appointments for our full range of services and can provide a fee
schedule and quotation on the specified work as required. This could include a review of current marketing,
site and project analysis, sales practises and conversion rates, together with administrative areas and legals.

How do you increase your profits ?

By engaging L.J. Hooker Project Marketing now!


Project Marketing

7. CLIENT SERVICE CHARTER

♦ OUR PHILOSOPHY

Our aim is to build ongoing client relationships based on Integrity, trust and the delivery of market leading
services, to act with the utmost integrity, and be guided by what is ethical and fair for our clients.

♦ OUR COMMITMENT

Our 'Client Service Charter' details our total commitment to providing you with the highest level of service
that is designed to meet your individual needs, in a professional, honest and accountable manner. We are
dedicated to ensuring that you receive the best possible service and advice at all times.

♦ COMMUNICATION COMMITMENT

Your designated Director and Project Sales Manager will make a personal commitment to regularly advise you
of progress in respect of your project and general market conditions that may effect your development. You
will be given detailed project briefings at regular intervals and supplied with regular project status reports. We
will also advise you of general market conditions and transactional data that may effect your development.
Your Sales Manager will be available to discuss your project seven days a week. Your Sales Manager and
responsible Director will respond promptly to all communication from you.

♦ GUARANTEE OF SERVICE

We are committed to meeting the highest standard of service to our clients. We promise to promptly rectify
any problem which has occurred due to any failure on our part to perform any of our services to the standard
promised.
We will consider all feedback and listen to your suggestions as to how we can improve our services. If we
make an error, we will immediately acknowledge it, apologise, do what we can to rectify the error and
introduce internal procedures to ensure that it does not happen again.

♦ ACCOUNTABILITY

We will continue to monitor our performance against the service standards detailed in this charter and
industry best practise. We are committed to continually improving our client services and we ensure our
consultants and administration staff are regularly inducted into our training programs and external training that
is considered appropriate

♦ TRANSPARENCY

We undertake to have fully transparent systems and processes and a reporting and audit process that is world
class and industry ‘best practise’

♦ PRIVACY POLICY

We undertake not to disclose any confidential and or personal information you provide to us, unless
authorised by you, or if required by law to do so.


Project Marketing

8. CURRENT PROJECTS

A selection of some of the outstanding projects currently marketed by
L.J Hooker Project Marketing (India)

Project Name: Tivoli
Promoter: IDEB Projects (P) Ltd
Location: Bangalore
No. of Apartments: 212 + 40
Net Saleable Area: 400,000 Sft
Type: 2, 3 & 4 BHK Luxury
Apartment & Villas
Rate per Sft: Rs.2500
Unit Price: Rs.40 to 120 lks
Project commenced: 2007
Project Ended: 2009
Sales Team Size: 5

Project Name: Green Fields
Promoter: Maruthi Corporation
Location: Hyderabad
No. of Villas: 161
Net Saleable Area: 52 Acres
Type: Luxury Villa
Project Ended: 2010
Sales Team Size: 6

Project Name: Park Villas
Promoter: Gorlas Group
Location: Hyderabad
No. of Villas: 431
Net Saleable Area: 60 Acres
Type: Luxury Villas
Project Ended: 2010
Sales Team Size: 7


Project Marketing

8. CURRENT PROJECTS

Promoter: Valdel Investments Pvt Ltd
Location: Bangalore
No. of Floors: G+6
Type: Grade ‘A’ Commercial
Office Space
Rate per Sft: Rs.150 - 200
Unit Price: NA
Project End: 2009
Sales Team Size: 2

Project Name: Welkin Park
Promoter: Vermont Projects
Location: Hyderabad
No. of Apartments: 250
Type: 3 & 4 BHK Luxury
Apartments
Project Ended: 2010
Sales Team Size: 4

Project Name: Wegmans Business Park
Promoter: Wegmans Industries (P) Ltd
Location: Greater Noida
No. of Floors: G+6
Type: Grade ‘A’ Commercial
Office Space
Rate per Sft: Rs. 40 - 55
Unit Price: NA
Project End: 2009
Sales Team Size: 3


Project Marketing

9. PAST PROJECTS OF LOCAL TEAM

A small selection of some major projects that our team members have had the privilege of working
on in Bangalore and surrounding districts in the past.

Project Name: SRK Garden
Promoter: SRK Infra projects Ltd
Location: Kudlu
Net Saleable Area: 310,000 Sq ft
Type: 2 & 3 BHK luxury Apartment
Project Ended: 2006
Sales Team Size: 10

Project Name: SRK Splendor
Promoter: SRK Infra projects Ltd
Location: Kudlu
Type: 2 & 3 BHK luxury Apartment
Project Ended: 2006
Sales Team Size: 6

Project Name: Jain Heights
Promoter: Jain Group
Location: Hennur Main Road
Type: 3 & 4 Ultra luxury Apartment
Project Ended: 2005
Sales Team Size: 15


Project Marketing


Project Name: Jain Avalon
Promoter: Jain Group
Location: Koramangla
No. Of Apartments: 50
Type: 4 & 5 BHK Ultra luxury Apmt
Project Ended: 2005
Sales Team Size: 10

Project Name: Villa Ri Viera
Promoter: Jai Bhuvan Builders
Location: Goa
No. of Villas: 50
Type: Beach Side Villa
Project Ended: 2005
Sales Team Size: 5

Project Name: Gazo Davida
Promoter: Jai Bhuvan Builders
Location: Goa
Type: 2 & 3 BHK Apartment
Project Ended: 2005
Sales Team Size: 10


Project Marketing


Project Name: Aakruti Park
Promoter: Aakruti Nirmiti Ltd
Location: Mulund ( Mumbai )
Type: 2 & 3 BHK Apartment
Project Ended: 2008
Sales Team Size: 12

Project Name: Aakruti Amity
Promoter: Aakruti Nirmiti Ltd
Location: Electronics City
Type: 2 & 3 BHK Luxury Apartment
Project Ended: 2008
Sales Team Size: 10


Project Marketing

8. PAST PROJECTS - INTERNATIONAL

Project Name: Marcus Dunes
Location: Australia
No. of Apartments: 36 High End Ocean Front lots

Description : An ocean front gated allotment
development targeted at the top
end of the market with pricing to
$3m per lot. Management
facilities on site.

Project Name: Mona Vie
Location: Australia
No. of Apartments: 15 Penthouse Apartments

Description: Stunning water front penthouse
only complex with numerous site
amenities including spa, lap pool,
and indoor rec area..
Management facilities on site.

Project Name: Beach Houses on Suttons
Location: Australia
No. of Apartments: 32 Super Luxury Apartments

Description: Ocean view luxury apartments on
8 levels. Management facilities on
site.


Project Marketing

Project Name: Vue Apartments
Location: Australia
No. of Apartments: 185 Riverfront Apartments

Description: Comprising two towers plus a
villa complex the estate is in the
central city area. Luxury
appointments and high end finish.

Project Name: Infinity Blue
Location: Australia
No. of Apartments: 34 Super Luxury Apartments

Description: High end architecture with a mix
of garden apartments, sub
penthouses and penthouses.
Absolute waterfront position.

Project Name: Evolution
Location: Australia
No. of Apartments: 178 CBD Apartments

Description: A boutique residential
development in the heart of the
CBD with premium riverside
position. Mixture of apartments,
sub penthouses and penthouses.


Project Marketing


Project Name: Coronation Residences
Location: Australia
No. of Apartments: 50 Superb apartments

Description: Set over 10 levels and featuring
50 large apartments with 4
spectacular 2 storey penthouses.
Close to CBD with views.

Project Name: Allisee on the Gold Coast
Location: Australia
No. of Apartments: Seven x 6 storey towers

Description: A stunning development over
6.3Ha with seven separate
apartment towers and facilities
including a 20 berth marina and
full resort amenities Management
facilities on site.

Project Name: Watermark Apartments
Location: Australia
No. of Apartments: 35 Luxury Apartments

Description: A medium density development
set over 7 levels with 35
apartments of mixed
configurations.


Project Marketing

Please feel free to contact any of our executive staff listed below at any time or our
Indian Head Office direct.

Suite 201 Raheja Plaza
Commissariat Road
Bangalore 560 025
India

Phone: +9180 2559 0005
Fax: +9180 2557 6613
Email: pm@ljh.in

Managing Director & CEO +91 99803 31580
♦ Mr. Alexander (Sandy) Moore amoore.pm@ljh.in

Director Sales & Marketing +91 99803 31581
♦ Mr. Russ Cornish rcornish.pm@ljh.in

Business Development Manager +91 96119 88088
♦ Mr. James Howard-Clarke jclarke.pm@ljh.in

Regional Operations Manager +91 99024 66799
♦ Mr Vijay Anand vanand.pm@ljh.in

Head of Operations – Nth India +91 98715 43000
♦ Mr Atulay Nehra anehra.pm@ljh.in

Director IT & Systems +91 9980 31582
♦ Mr. Tony Sheehan tsheehan.pm@ljh.in

Director Operations +91 99800 58294
♦ Mr. Chaitanya Manohar cmanohar.pm@ljh.in

Marketing Manager +91 99026 20611
♦ Mr Shashank Singhania ssinghania.pm@ljh.in

Research Manager +91 98450 06779
♦ Mr Royal Reddy rreddy.pm@ljh.in

LJ Hooker Project Marketing India Corporate Profile

Recommended

Recommended

More Related Content

Similar to LJ Hooker Project Marketing India Corporate Profile

Similar to LJ Hooker Project Marketing India Corporate Profile (20)

LJ Hooker Project Marketing India Corporate Profile