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Intellectual
Property
Rights
Presented By
Dr. ANR
What is …
• Trademarks
• Copyrights
• Patents
• Trade secrets
30 June 2015 2
DEFINITION
TRADEMARKS
• A word, name, symbol, or de-vice used
to indicate origin, quality, and ownership
of a product or service.
COPYRIGHTS
• Protection granted to authors of original
works of authorship, fixed in a tangible
form.
30 June 2015 3
DEFINITION Cont.…
PATENTS
• Grant of right to exclude another from
making, using, selling, or importing a
patented invention or discovery.
TRADE SECRETS
• Any valuable business in-formation that,
if known by a competitor, would afford
the competitor some benefit or
advantage.
30 June 2015 4
What is protectable
• TRADEMARKS
• A trademark is used in the advertising
and marketing of a product; a service
mark is used in the advertising and
marketing of a service.
30 June 2015 5
What is protectable
COPYRIGHTS
• Copyright protects original works of
authorship, including literary, dramatic,
musical, artistic, choreographic, pictorial,
sculptural, and other intellectual works,
including motion pictures, sound recordings,
computer programs, and architectural
works, allowing the owner the right to
prepare derivative works based on the work
and to reproduce, distribute, perform, and
display the work.
30 June 2015 6
What is protectable
PATENTS
• Utility patents protect any new and
useful process, machine, or
composition of matter, design patents
protect new, original, and ornamental
designs for articles of manufacture;
plant patents protect distinct and new
plant varieties that are asexually
reproduced.
30 June 2015 7
What is protectable
TRADE SECRETS
• Any information can be protected as
long as it has commercial value, it is
not in the public domain, and its
owner has made reasonable attempts
to maintain its secrecy. Information
may include customer lists, marketing
plans, financial information, takeover
targets, and business methods.
30 June 2015 8
HOW RIGHTS ARISE
TRADEMARKS
• Rights arise from first use of the
mark; registration is not necessary.
COPYRIGHTS
• Copyright protection arises from
the time the work is created in
fixed form; registration is not
necessary
30 June 2015 9
HOW RIGHTS ARISE
PATENTS
• Rights arise only upon issuance of
the patent by the U.S. Patent and
Trademark Office (USPTO).
TRADE SECRETS
• Rights arise as soon as the trade
secret comes into existence. No
registration or other formalities are
required.
30 June 2015 10
DURATION OF PROTECTION
TRADEMARKS
• Marks are protected as long as they are
in use and do not become generic. For
registered marks, the registrant must
prove use to USPTO between years 5
and 6 and every ten years after
registration. Registration lasts for 10
years and is renewable.
30 June 2015 11
DURATION OF PROTECTION
COPYRIGHTS
• Works are protected during the author's
life (or last surviving author) and for 70
years there-after. If work is made for
hire, copyright lasts for 95 years from
publication or 120 years from creation,
whichever is shorter.
30 June 2015 12
DURATION OF PROTECTION
PATENTS
• Patent protection exists for 20 years
from the date of filing an application for
utility and plant patents and for 14 years
from the date of grant of a design
patent. Maintenance fees are required
for utility patents at three and half,
seven and half, eleven and half years
after issuance date.
30 June 2015 13
DURATION OF PROTECTION
TRADE SECRETS
• Trade secrets may exist perpetually as
long as they are properly protected.
30 June 2015 14
COSTS AND FORMALITIES
TRADEMARKS
• If federal registration is sought,
application must be filed with USPTO;
paper application filing fee is $375 per
class or $325 per class if filing
electronically. Application process takes
from one to two years. Preapplication
search should be conducted.
30 June 2015 15
COSTS AND FORMALITIES
COPYRIGHTS
• If federal registration is sought,
application must be filed with U.S.
Copyright Office; paper application filing
fee is $45. Application process takes
from three to four months. No need for
preapplication search.
30 June 2015 16
COSTS AND FORMALITIES
PATENTS
• Application for patent must be filed with
USPTO. Application filing fee for utility
patent is $1,030 ($515 for small entities).
Application process takes 2 years or more.
Search should be conducted prior to
application.
TRADE SECRETS
• No application or registration process;
however, there may be costs involved in
implementing measures to protect secrecy
of trade secrets.
30 June 2015 17
INFRINGEMENT TEST
TRADEMARKS
• Is there a likelihood of confusion
between the marks?
COPYRIGHTS
• Have any of the exclusive rights of the
copyright owner been violated by
impermissible copying or unauthorized
use of the work?
30 June 2015 18
INFRINGEMENT TEST
PATENTS
• Does the accused invention fall within
the claims language of the patent or is it
substantially equivalent?
TRADE SECRETS
• Has a trade secret been
misappropriated?
30 June 2015 19
MARKING REQUIREMENTS
TRADEMARKS
• Marking is not required but is
recommended. Registered marks are
displayed with ® symbol.
COPYRIGHTS
• Marking is not required but is
recommended. Notice: © symbol (or
similar indication), year of first
publication, and owner's name.
30 June 2015 20
MARKING REQUIREMENTS
PATENTS
• Marking is not required but is
recommended. Notice consists of word
patent (or its abbreviation) and patent
number.
TRADE SECRETS
• Marking is not required but is
recommended. Documents should be
marked with confidentiality legends or
other notices.
30 June 2015 21
GOVERNING LAW
TRADEMARKS
• 15 U.S.C. §§ 1051 et seq.
COPYRIGHTS
• 17 U.S.C. §§ 101 et seq.
PATENTS
• 35 U.S.C. §§ 100 et seq.
TRADE SECRETS
• Various state statutes, cases, and private
agreements.
30 June 2015 22
Deborah E. bouchoux “Intellectual Property Rights. The Law
of Trade Marks, Copy Rights Patents and Trade Secrets
Cengage Learning, Third Edition.
Reference
30 June 2015 23
30 June 2015 24

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INTELLECTUAL PROPERTY RIGHTS OVERVIEW

  • 2. What is … • Trademarks • Copyrights • Patents • Trade secrets 30 June 2015 2
  • 3. DEFINITION TRADEMARKS • A word, name, symbol, or de-vice used to indicate origin, quality, and ownership of a product or service. COPYRIGHTS • Protection granted to authors of original works of authorship, fixed in a tangible form. 30 June 2015 3
  • 4. DEFINITION Cont.… PATENTS • Grant of right to exclude another from making, using, selling, or importing a patented invention or discovery. TRADE SECRETS • Any valuable business in-formation that, if known by a competitor, would afford the competitor some benefit or advantage. 30 June 2015 4
  • 5. What is protectable • TRADEMARKS • A trademark is used in the advertising and marketing of a product; a service mark is used in the advertising and marketing of a service. 30 June 2015 5
  • 6. What is protectable COPYRIGHTS • Copyright protects original works of authorship, including literary, dramatic, musical, artistic, choreographic, pictorial, sculptural, and other intellectual works, including motion pictures, sound recordings, computer programs, and architectural works, allowing the owner the right to prepare derivative works based on the work and to reproduce, distribute, perform, and display the work. 30 June 2015 6
  • 7. What is protectable PATENTS • Utility patents protect any new and useful process, machine, or composition of matter, design patents protect new, original, and ornamental designs for articles of manufacture; plant patents protect distinct and new plant varieties that are asexually reproduced. 30 June 2015 7
  • 8. What is protectable TRADE SECRETS • Any information can be protected as long as it has commercial value, it is not in the public domain, and its owner has made reasonable attempts to maintain its secrecy. Information may include customer lists, marketing plans, financial information, takeover targets, and business methods. 30 June 2015 8
  • 9. HOW RIGHTS ARISE TRADEMARKS • Rights arise from first use of the mark; registration is not necessary. COPYRIGHTS • Copyright protection arises from the time the work is created in fixed form; registration is not necessary 30 June 2015 9
  • 10. HOW RIGHTS ARISE PATENTS • Rights arise only upon issuance of the patent by the U.S. Patent and Trademark Office (USPTO). TRADE SECRETS • Rights arise as soon as the trade secret comes into existence. No registration or other formalities are required. 30 June 2015 10
  • 11. DURATION OF PROTECTION TRADEMARKS • Marks are protected as long as they are in use and do not become generic. For registered marks, the registrant must prove use to USPTO between years 5 and 6 and every ten years after registration. Registration lasts for 10 years and is renewable. 30 June 2015 11
  • 12. DURATION OF PROTECTION COPYRIGHTS • Works are protected during the author's life (or last surviving author) and for 70 years there-after. If work is made for hire, copyright lasts for 95 years from publication or 120 years from creation, whichever is shorter. 30 June 2015 12
  • 13. DURATION OF PROTECTION PATENTS • Patent protection exists for 20 years from the date of filing an application for utility and plant patents and for 14 years from the date of grant of a design patent. Maintenance fees are required for utility patents at three and half, seven and half, eleven and half years after issuance date. 30 June 2015 13
  • 14. DURATION OF PROTECTION TRADE SECRETS • Trade secrets may exist perpetually as long as they are properly protected. 30 June 2015 14
  • 15. COSTS AND FORMALITIES TRADEMARKS • If federal registration is sought, application must be filed with USPTO; paper application filing fee is $375 per class or $325 per class if filing electronically. Application process takes from one to two years. Preapplication search should be conducted. 30 June 2015 15
  • 16. COSTS AND FORMALITIES COPYRIGHTS • If federal registration is sought, application must be filed with U.S. Copyright Office; paper application filing fee is $45. Application process takes from three to four months. No need for preapplication search. 30 June 2015 16
  • 17. COSTS AND FORMALITIES PATENTS • Application for patent must be filed with USPTO. Application filing fee for utility patent is $1,030 ($515 for small entities). Application process takes 2 years or more. Search should be conducted prior to application. TRADE SECRETS • No application or registration process; however, there may be costs involved in implementing measures to protect secrecy of trade secrets. 30 June 2015 17
  • 18. INFRINGEMENT TEST TRADEMARKS • Is there a likelihood of confusion between the marks? COPYRIGHTS • Have any of the exclusive rights of the copyright owner been violated by impermissible copying or unauthorized use of the work? 30 June 2015 18
  • 19. INFRINGEMENT TEST PATENTS • Does the accused invention fall within the claims language of the patent or is it substantially equivalent? TRADE SECRETS • Has a trade secret been misappropriated? 30 June 2015 19
  • 20. MARKING REQUIREMENTS TRADEMARKS • Marking is not required but is recommended. Registered marks are displayed with ® symbol. COPYRIGHTS • Marking is not required but is recommended. Notice: © symbol (or similar indication), year of first publication, and owner's name. 30 June 2015 20
  • 21. MARKING REQUIREMENTS PATENTS • Marking is not required but is recommended. Notice consists of word patent (or its abbreviation) and patent number. TRADE SECRETS • Marking is not required but is recommended. Documents should be marked with confidentiality legends or other notices. 30 June 2015 21
  • 22. GOVERNING LAW TRADEMARKS • 15 U.S.C. §§ 1051 et seq. COPYRIGHTS • 17 U.S.C. §§ 101 et seq. PATENTS • 35 U.S.C. §§ 100 et seq. TRADE SECRETS • Various state statutes, cases, and private agreements. 30 June 2015 22
  • 23. Deborah E. bouchoux “Intellectual Property Rights. The Law of Trade Marks, Copy Rights Patents and Trade Secrets Cengage Learning, Third Edition. Reference 30 June 2015 23