Third Wave Fashion Presentation
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The presentation for our final project for my Information Visualization class. Small teams of students were assigned to real firm clients who were interested in better understanding a huge inventory of data they'd amassed. Our client: Third Wave Fashion. Our big question: What fashion-tech start-up traits (i.e. number of founders, gender of founders, geographic origins, etc) strongly affect how much funding it receives? Though the main deliverable was an interactive Tableau Dashboard, this presentation was also shared with TWF in order to show our design process and propose a new strategy based on our visualization's main insights.
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Third Wave Fashion Presentation
- 1. Information Visualization Final Project Anne Chen Dennis Li Chloe Wan
- 2. Our Client
- 3. Our Client Founder Liza Kindred Specialties - Fashion Tech Startups - Future of Commerce - Future Technologies - Wearable Tech - Digital Innovation Products - Fashion Tech Reports - Fashion Tech Startups Database - Future of Commerce Book Services - Strategic Consulting - Speaking, Education - Group Meet-Ups, Newsletters, Blogs
- 5. Data Clean Up – Round 1 How we stayed in touch… Filling in what’s missing, creating new columns…
- 7. Iteration 1 Dennis https://public.tableausoftware.com/profile/dennis.li1990#!/vizhome/TWF/Dashboard1
- 9. Feedback Likes: Interactive. Dislikes: Small size, illegibility. Takeaway: Dive deeper into LA start-ups and male-founded firms.
- 10. Data Clean Up – Round 2
- 13. Problem: Global & Industry-Wide Not Enough Female Entrepreneurs Global Entrepreneurship Monitor 2012 Women’s Report. Babson College.
- 14. The Fear of Failure… …Yet More Innovative % of Female TEA and Established Business Owners with Innovative Products or Services by Region Fear of Failure for Those Seeing Opportunities for the F and M Adult Population by Region Global Entrepreneurship Monitor 2012 Women’s Report. Babson College.
- 15. Possible Solutions ”In the United States, for example, women-owned firms are growing at more than double the rate of all other firms, contribute nearly $3 trillion to the economy and are directly responsible for 23 million jobs. In developing countries, female entrepreneurship is also increasing—there are about 8 million to 10 million formal small and medium enterprises (SMEs) with at least one female owner.” –World Bank EDUCATION FINANCE TECHNOLOGY Enhance what TWF’s already doing… giving women better access to:
- 16. Next Steps: All-Out Campaign Spread Awareness Entrepreneurs Live in Their Own Subcultural System… It’s Time to Reach the Masses POSTERS APP / SOCIAL MEDIA TELL THEIR STORY
- 17. Questions?
Editor's Notes
- ANNE
- CHLOE– Overview of company (based on what we found on their site)
- DENNIS – First meeting – ‘revised’ client overview, based on our Skype meeting (i.e. they now work with brands as well and try to partner them up with start-ups.)
- ANNE - Here’s a screenshot of the raw data Liza sent to us. Obviously, it wasn’t filled out very well – column titles were missing, as well as cell values (especially in the “Funding” category). Our first step was to go in and ‘clean up’ this data, adding the missing values… Talk about coming across variations across firms, and the challenge of addressing these in the data – i.e. “firms which sites were down”, “acquired”, etc. Then note that although there’s a column for “Founders’ Names”, this doesn’t help us see GENDER – so we had to make another column – “M/F/B” to capture that…
- ANNE
- DENNIS – Explain your process / results.
- CHLOE – Explain your process / results.
- Dennis – Talk about Liza’s feedback.
- ANNE - MORE DATA CLEANING…
- ANNE
- DENNIS
- ANNE can cover the rest… (TEA – Total Entrepreneurship Activity) since I just made these slides. But feel free to chime in when u know something that’s related!!!
- http://www.babson.edu/Academics/centers/blank-center/global-research/gem/Documents/GEM%202012%20Womens%20Report.pdf
- EDUCATION, MENTORSHIP, TRAINING… EXCESS TO MONEY… INCREASING TECH SKILLS… TWF HAS GOT THIS COVERED!