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Wiifm and mediocrity how the flat world changed everything 2012 version

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What is in it for me? and Mediocrity How the Flat World Changed Everything. Think about how even the most advanced Technology soon becomes Commodity. Services eventually become commodities, so we have fight mediocrity, focus on building teams and inventing. REAL TALENT is never a commodity.

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Wiifm and mediocrity how the flat world changed everything 2012 version

  1. 1. WIIFM & Mediocrity How The Flat World Changes Everything
  2. 2. WIIFM = W.hat’s I.n I.t F.or M.e? <ul><li>IT IS NOT ABOUT ME. </li></ul>
  3. 3. <ul><li>People (Do) (Build) (Innovate) Buy for their own reasons… </li></ul>
  4. 4. WIIF (them)
  5. 5. <ul><li>Desire </li></ul><ul><li>… .is the foundation to everything </li></ul>
  6. 6. WIIF (them) <ul><li>Focus on OTHERS , what can you do for them? </li></ul>
  7. 8. <ul><li>You do not want a good job … </li></ul><ul><li>You want what that job gives you. </li></ul>
  8. 9. <ul><li>You do not want technology … </li></ul><ul><li>You want what that technology gives you. </li></ul>
  9. 10. <ul><li>Are you into technology for your passion </li></ul><ul><li>Or, for what the job gives you? </li></ul>
  10. 11. Mediocrity <ul><li>What are you Passionate about? </li></ul>
  11. 12. <ul><li>You better know … </li></ul><ul><li>Because the world has changed, the cheese has moved. </li></ul>
  12. 13. Flat World
  13. 14. Services Become Commodities <ul><li>Web 1: Control = Patents & License </li></ul><ul><li>Web 2: Open Source, companies compete over service </li></ul><ul><li>Now: Commodity = Everyone starts to compete over the price </li></ul>
  14. 15. Lowest Cost Vs. Talent & Passion What will win?
  15. 17. VERSUS
  16. 19. Talent is Not commodity <ul><li>Small teams </li></ul><ul><li>Innovation </li></ul>
  17. 20. <ul><li>About Kevin Leversee: </li></ul><ul><li>Called the ‘Apostle of Hustle’ Kevin has been building Mobile Social and Web Business for over 15 years in 5 countries. Once voted Australia’s Top 60 Startups, Kevin now focuses on helping others get ideas to market. He speaks and teaches at leading technology and innovation events. American Expat adopted by both Australia and Philippines. Is a Excited Father and family man He loves: #Mexican Food #Music #Innovation #Ocean #Beer in no particular order. </li></ul>Technology is the enabler of business not its purpose. @kevinleversee [email_address]
  18. 21. Sources <ul><li>Ten Forces that flattened the world from The World Is Flat by Thomas Friedman http://www.nytimes.com/2005/04/03/magazine/03DOMINANCE.html adn http://www.greece.k12.ny.us/flat/FLAT%20Notes.pdf </li></ul><ul><li>The Shift Index- Deloitte Center for the Edge John Hagel III, John Seely Brown, and Lang Davison </li></ul><ul><li>http://www.edgeperspectives.com/shiftindex.pdf </li></ul><ul><li>Mark Granovetter Network Theory Revisited The strength of Ties http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.128.7760&rep=rep1&type=pdf . </li></ul><ul><li>Wave McannErickson (Slideshare) http://www.slideshare.net/webrazzi/universal-mccann-wave-3 </li></ul><ul><ul><li>(Full Report) http://ia311314.us.archive.org/2/items/UniversalMccannWave3PowerToThePeople/Wave3.pdf </li></ul></ul><ul><li>Pew Report (Social Media and Young Adults) http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx </li></ul><ul><li>Danah Boyd (Trust and Intimacy) http://www.danah.org/papers/Ubicomp2003WorkshopApp2.pdf </li></ul><ul><ul><li>(Glocalization) http://www.danah.org/papers/Etech2006.html </li></ul></ul><ul><ul><li>(Streams of Content) http://www.danah.org/papers/talks/Web2Expo.html </li></ul></ul><ul><ul><li>(sociality is learning) http://www.zephoria.org/thoughts/archives/2009/11/30/sociality_is_le.html </li></ul></ul><ul><li>John Seely Brown (push pull) www. johnseelybrown .com/ push me pull you4.72.pdf </li></ul><ul><li>John Hagel http://www.johnhagel.com/view20051015.shtml </li></ul><ul><li>Five things to know before elance http://www.businesspundit.com/5-things-to-know-before-becoming-an-elance-provider/ </li></ul><ul><li>Cluetrain (The Cluetrain Manifesto) http://www.cluetrain.com </li></ul><ul><li>Metcalf (pro) http://en.wikipedia.org/wiki/Metcalfe%27s_law </li></ul><ul><ul><li>(counter) http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong </li></ul></ul>

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