2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
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Presenter: Kevin Luecke Toole Design Group
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This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
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• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
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Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
2. Fueledbythefourkeyelementsofdigitaltransformation
–social,mobile,analyticsandcloud(SMAC)–we’re
increasinglylivingandworkinginaworldwhere:
• Remote working and cloud computing mean
“the office” is no longer a place, but a mindset.
• People spend most of their time focused on high-
value tasks, while analytics and automation enable
machines to take care of the repetitive, mundane jobs.
• Overall, your people have access to the information
they need, where and when they need it. This helps
them make informed decisions more quickly, which
lets them work in a responsive, customer-centric way.
Meanwhile, your operating environment is orderly,
optimized and lean.
That future is closer than you think. And much of it
starts with paper-to-digital transformation. Challenge
the way you work so you’re less dependent on paper,
and you free your organization to focus on high-value
activities that drive customer satisfaction and
top-line performance.
Goingdigitalwillinvolvechangingthewaypeople
work,andhowtheythink.Peoplefeartheunknown,
socommunicatingthereasonsandbenefitsofchange
iscrucial.Everyoneneedstoseethatthefutureis
brighterthanthepast.
Every business must deal with its own
set of challenges. But arching above
them all is a single unifying trend:
digital transformation.
No matter what issues you’re facing,
success will largely depend on how
well every aspect of your business
adopts digital technology.
From paper to digital
xerox.com
2The paper-to-digital transformation workbook
3. xerox.com
• Competition. If you don’t offer the best service at a
competitive price, someone else will. And prospective
customers want to be assured that they’ll be working
with suppliers who use innovation in all aspects of
their business. Being digital makes a statement about
your market leadership.
• Security. Paper is inherently insecure. A printed
sheet of customer data can go just about anywhere,
anytime, with anyone. Keep it digital and you have
far more control over who can access what. More
importantly, you establish a full audit trail that shows
your document’s chain of custody over its lifecycle.
• Regulations. Complying with privacy legislation
is a lot easier when you know exactly where and
how your records are stored, who has accessed
them (and when), and what they’ve done with
the document or record.
• Sustainability. Using paper inevitably expands
your carbon footprint and consumes more energy.
Going digital means going greener.
You can probably think of some reasons
already, but here are a few of the
most common:
• Data volume. Information is a vital resource, and
there’s more of it than ever before. It needs to be
processed quickly and securely, and paper just isn’t
up to the job.
• Efficiency. Processes based on paper are inherently
slow, cumbersome and error-prone. Digital processes
are fast, responsive and accurate.
• Savings. Removing paper from business nearly
always means saving money, whether in terms
of consumables, printer management, energy,
productivity or storage costs.
• Customer service. The faster and smarter you work,
the better the service you deliver to customers. And
by lowering your back-end printing and infrastructure
costs, you free up funds and resources for front-of-
house operations like marketing and customer service.
Why go from paper
to digital?
3The paper-to-digital transformation workbook
4. xerox.com
You’ll find this workbook useful if you:
• Are an IT leader trying to cut costs while providing
more valuable services to business users.
• Are concerned about providing a customer
experience that keeps your business competitive
and your clients loyal.
• Are responsible for a managed print services (MPS)
initiative and are looking for ways to unlock more
savings and efficiency gains.
• Manage a team, department or business area and
are looking for practical digital transformation
initiatives that will deliver quick wins.
Who this workbook
is for
4The paper-to-digital transformation workbook
5. In this workbook, we’ll show you a simple,
four-stage path for paper-to-digital
transformation that uses managed print
services (MPS) as a springboard for more
wide-ranging changes.
We’ll also suggest a range of tools and techniques you
can use along the journey, and suggest some simple
activities to help you think through the key issues.
How this workbook
will help
xerox.com
5The paper-to-digital transformation workbook
6. xerox.com
We’re Xerox. We know business documents
and workflows like no one else. This
workbook is the result of hundreds of
engagements with companies just like
yours. We’re here to help you any way
we can, whether as a partner in digital
transformation or simply in optimizing
the way you use print and documents.
Who we are
6The paper-to-digital transformation workbook
8. xerox.com
We’ve divided the path to paper-to-digital
transformation into four stages.
The path to
transformation
1 2 3 4Understand
Establish how and where
you use paper today,
and identify what you
could change.
Set targets, make your
case and change
user behaviors.
Replace key functions
and processes with
digital equivalents.
Use data and
automation to take
your transformation
to the next level.
Educate Execute Improve
8The paper-to-digital transformation workbook
9. xerox.com
Traditionally, paper-based workflows have ferried
information between users. With the increased focuson
digital,therehasbeenanassociatedlossoffocusonpaper.
Inmanysenses,thethinkingseemstobe,“Thepaper
problemissolved.”Nothingcouldbefurtherfromthetruth.
Printingandpapermayseemmarginalinoperational
terms,butmanyessentialdocumentsarestillmanaged
andprocessedthisway.Infact,almosthalfofallbusiness
informationisstillheldinhardcopy.That’swhychanges
drivenbyMPShavesomuchpotentialtotransformthe
wayyouwork.
IfyouhaveanMPScontract,thebasicsareinplace,and
muchofthedatayouneedisalreadyinyourhands.The
chancesofsuccessaremuchgreaterbecauseyoucan
workbottom-up,breakingdowntheproblemintobite-
sized chunks, and deliver solutions that are based on
your data. A measured pace of change allows your
company to move at a rate you can manage.
PositivechangesachievedthroughMPScanbecome
powerfulsuccessstoriesthatshowwhatdigital
transformation,inthewidestsense,coulddeliver.
Improvementgrowsorganicallyfromtheinsideout,
asthebenefitsofgoingdigitalcan“ripplethrough”the
wholeorganization–particularlywhenITprofessionals
teamupwithbusinessandfinancialmanagerstopursue
wide-rangingprojects.
The information in documents is the
lifeblood of your business, and many
vital processes depend on them.
Why start with paper?
9The paper-to-digital transformation workbook
10. xerox.com
Is your organization ready for paper-to-digital
transformation? Review the following statements and
see how many you agree with. The more times you
answer “yes,” the more ready you are.
Task assignment:
Are you ready?
We’ve realized some benefits from MPS, but we believe we could do much more.
Key information moves into, out of and around the organization on paper.
People print documents that are rarely consulted again.
People print the same documents over and over again.
People spend a lot of their time transferring information to and from paper.
We have too much space dedicated to storing paper documents.
We’re not sure what archives we hold, or where specific records can be found.
We use paper purely because “that’s the way we’ve always done it.”
We use paper to support traditional physical processes such as adding
wet-ink signatures to documents.
YesMaybeNo
10The paper-to-digital transformation workbook
12. xerox.com
“Bad” paper refers to documents that are in paper
format, but without any compelling reason to be so.
That might be because:
• They originate in digital format, are printed at some
point, and never get re-digitized.
• They’ve always been that way and no one has thought
of digitizing them.
• They get shared, transported and stored using
physical systems.
• Current business processes require the use of paper,
even though you want to change and may already
be in the process of doing so.
Sometimes,paperis“bad”fromoneperspective,but“good”
fromanother.Ifyourcustomersprefertotransactonpaper,
itmakescommercialsensetoletthem,eventhoughitmight
notbeinlinewithyourdigitalorsustainabilitygoals.But
theremaystillbeawaytominimize“bad”paper–for
example,bycapturingcustomerletterselectronicallyas
soonastheyarrive,andimmediatelysubmittingthemto
adigitalworkflowforthenextstepinthehandlingprocess.
Wherever and however you can shift a task (or part of
one) from a non-digital channel to a digital one, you’ll
serve customers at lower cost, reduce time to revenue,
and make communications more timely and responsive.
The distinction between “good” and “bad”
paper helps identify where you really
need to use paper, and where you could
get rid of it.
“Good”paperreferstodocumentsthathaveavalidreason
tobeinhard-copyform.Forexample:
• They originate on paper – for instance, customers’
handwritten letters, or a researcher’s notes
in a workbook.
• They are used by stakeholders who will only transact
on paper, or who much prefer it.
• Thereisalegalrequirementfora“wetink”signature.
(Or there is no longer such a requirement, but
perceptions lag behind the law.)
Good paper, bad paper
12The paper-to-digital transformation workbook
14. xerox.com
– When does it end up on paper?
– How many times do you need to rework
the document when mandatory data is missing?
• Business processes
– What are the tasks carried out within your team,
department or business?
– How does paper fit into them?
– How many are unique to your team, task or line
of business?
– How many are different simply because nobody
looked for ways to standardize them?
– What’s the lag in your process?
• User behavior
– Who prints what, where, when and why?
– Is there a good reason for them to print it?
(Is it “good” paper?)
– What rules, conventions, performance criteria or
incentives might affect their propensity to print
less – or print more?
Now that you’ve followed the paper to find the problem,
you can dig deeper into the issues by asking second-level
questions. And don’t just think about print! For example,
you can consider:
• Documents
– What documents are at the heart of your
business processes?
– Wheredotheylive,andhowdotheymovearound?
– Who creates, owns and uses them?
– How and why do they start out as paper, spend
a portion of their lifecycle in paper format or
get archived as paper?
– How much does it cost to process that
document? How long does it take on average?
• Data
– Whatdatadoesyourbusinessprocessesdependon?
– Where does it originate, and how is it processed?
– Who produces it, works with it or uses it?
Don’t just think print
14The paper-to-digital transformation workbook
15. xerox.com
There are five levels of analytics, each offering different
insights that complement and build on each other:
• Device analytics. Overall print volumes and costs
by device.
• User analytics. Who prints what, and where and
when they print it.
• Document analytics. User-based printing and
filing data for key documents, showing how they
move through your organization.
• Process analytics. Data on your print-centric
processes and the steps that drive them.
• Service analytics. Information about service
performance response and how issues are resolved.
To learn more about document flow analytics,
check out our eBook on the subject.
If you have an MPS arrangement in
place, document workflow analytics give
you hard data on how paper is being
used. That, in turn, can show you which
documents and processes could be
worth digitizing.
Document workflow
analytics
15The paper-to-digital transformation workbook
xerox.com
There are five levels of analytics, each offering different
insights that complement and build on each other:
• Device analytics. Overall print volumes and costs
by device.
• User analytics. Who prints what, and where and
when they print it.
• Document analytics. User-based printing and
filing data for key documents, showing how they
move through your organization.
• Process analytics. Data on your print-centric
processes and the steps that drive them.
• Service analytics. Information about service
performance response and how issues are resolved.
To learn more about document flow analytics,
check out our eBook on the subject.
If you have an MPS contract in place,
document workflow analytics give
you hard data on how paper is being
used. That, in turn, can show you which
documents and processes could be
worth digitizing.
Document workflow
analytics
15The paper-to-digital transformation workbook
16. xerox.com
While some workflows have a fairly rigid
structure and sequence, others are more
flexible and dynamic. Understanding the
difference is essential.
Ad-hoc and structured
workflows
Used by individual knowledge workers Used by teams or the entire organization
Promote personal productivity Promote business-wide productivity
Often focus on one-off documents Usually involve higher volumes of documents
Make ad-hoc relationships more efficient Reduce cost and increase transparency
Variable number and sequence of steps Fixed number and sequence of steps
Structured workflowsAd-hoc workflows
16The paper-to-digital transformation workbook
17. xerox.com
Ad-hoc and structured
workflows
Xerox Analytics
At Xerox, we offer analyses of data generated by our
suite of print management applications. These tools
track all five levels of MPS, from device level to service
level. Analytics presents the data in visual and interactive
dashboards, which makes data analysis much faster
and more meaningful.
A Maturity Assessment Tool
At Xerox, we have developed a maturity assessment
tool that helps our clients come to grips with where
they are on their MPS journey.
The maturity assessment tool gauges both your
organization’s current state and desired future state,
and it benchmarks how your results stack up against
the market. It assesses maturity in six dimensions:
insight, security, mobility, sustainability, cost and
productivity. It also measures against the three stages
of the Xerox Next Generation MPS Journey: Assess &
Optimize, Secure & Integrate and Automate & Simplify.
Finally, we use our expertise to develop a roadmap
for the future, with a set of recommendations that
we can put into action on your behalf.
17The paper-to-digital transformation workbook
18. xerox.com
Remember, one size doesn’t fit all.
Your opportunities to switch from paper to digital will
depend on the nature of your organization and where
you currently are in the transformation journey.
Examples of tasks or processes you could digitize
might include:
What could you change?
Approvals
Customer communications
Applications
Education onboarding
Gathering“wetink”signatures…
Passingcustomerlettersaround
theorganizationandarchivingthem
onpaper…
OfferingaPDFformthatrespondents
mustdownload,print,completebyhand
andreturn…
Newrecruits(orstudents,delegates,etc.)
reporttoaphysicallocation,
wheretheyreceiveprintedcollateraland
completepaperforms…
Strugglingtorunasupplychainusing
paper-baseddocumentation…
Conductingonboardingandcustomer
supportviain-person,paper-basedactions
Useelectronicsignaturetools
Scancustomers’documentswhen
theyarrive,thenrouteandarchive
themdigitally
Gatherallthenecessary
informationviaonlineforms
Havestudentsregisteronlineand
provideallmaterialinPDFformatvia
e-mailorsecureportal,sotheycanserve
themselveswithoutyourintervention
Use e-forms and electronic workflows
to make processes more accurate
and streamlined
Deliveradigitalmobileexperiencevia
asecureportalande-forms
Current state: instead of… Future state: you could…Process
Manufacturing logistics
Banking services
18The paper-to-digital transformation workbook
19. xerox.com
Task assignment:
identify candidates
for change
First, identify your top five candidate
processes for digitization in your
organization or department. Which
documents or process steps could
you make digital?
Now, rank them in order of importance, then again in
order of ease of transformation. Any that appear near
the top of both lists could be “quick wins” that you can
push through quickly to realize benefits and build the
case for further change.
1
2
3
4
5
Importance Ease of transformationProcess
19The paper-to-digital transformation workbook
21. Before you can make improvements, you
need to decide what “good” looks like.
That means determining policies, setting targets and
defining metrics – at the organizational and team levels
and for individuals, too. Here are some examples:
Policies you might consider include:
• “When to print” policy (acceptable or appropriate
reasons for using paper)
• “How to print” policy (when to use color, double-sided,
high-quality, use of cover sheets, when to send to a
central print facility)
• Archiving policy (which documents to retain, where,
how long)
• Recycling policy
• Energy-saving policy
• Overage policy – monthly hard cap, or per-copy
charge if printing goes over a specified volume
Targets / metrics you could use:
• Reduction in print volume (such as by team,
document type or individual; one-off or year-on-
year; percentage or absolute; focus on print waste or
duplicate printing reduction)
• Reduction in consumables used (paper, toner)
• Device usage; more users per device means a smaller
print fleet
• Energysavings,carbon-footprintreductions,treessaved
• Cost savings
• Reclaimed storage space
• Increased use of scanning
• Number of documents diverted from the print stream
and handled digitally
Targetsattheindividuallevelcanhelppeopleunderstand
whattheyhavetodotomakechangehappen.However,
it’svitaltorespecttheroleofprintinginpeople’sdaily
activities–balanceiskeyinachievingyouroverall
objectives.Thelastthingyouwantistodriveusersto
costlyworkaroundssuchasprintingathomeoroffsite
serviceproviders.
Set targets
xerox.com
21The paper-to-digital transformation workbook
22. xerox.com
Task assignment:
metrics and targets
Identify three high-level metrics you could
use to assess your progress, and targets
you could set for each one.
What data can you use to make sure targets
are realistic and achievable?
Target Source of dataMetric
Overall print volumes Reduceby30%withinsixmonths Managedprintservicesdashboard
22The paper-to-digital transformation workbook
23. xerox.com
Change user
behaviors
The best way to encourage behavior change is to give
people ownership and control. If they know the targets
they’re working toward, and how to achieve them,
you’re already halfway to success.
However, there will be times when you need to be more
proactive.Forexample,youmayneedtobuildawareness
of the reasons for change, as well as what will change.
Email, intranet content and e-learning programs can all
help to spread the word. A simple online “cheat sheet”
could summarize the “dos and don’ts” of printing, or
present a decision tree or Q&A flowchart to help people
resolve helpdesk-style questions, or make decisions on
how and when to print.
Sometimes, it might even be necessary to offer people
incentives to change. For example, you could award a
prize to staff or teams who perform best against their
goals. This is a basic, but too often forgotten, aspect
of change management.
Xerox®
Print Awareness Tool
One enemy of digital transformation is unconscious
printing: People simply aren’t aware of how much or
how often they print. So before they can change their
printing behavior, they need to become aware of it.
The Xerox Print Awareness Tool is designed to do
exactly that. It uses the principles of “gamification”
to appeal to people’s competitive instinct and make
desired behavior something they actively want to do.
The tool uses a simple graphical interface to show users
their print history, key stats and how they compare with
their peer group, their department and the entire
organization. A flower graphic provides simple, “at
a glance” feedback on how they’re doing that month
– as they print, the petals fall away. Finally, helpful
hints suggest ways people could change their
behavior further.
See how the Xerox Print Awareness Tool
can help you save money in our video:
www.xerox.com/en-us/services/managed-print-
services/assessment/audit
23The paper-to-digital transformation workbook
24. A change champion is the public face
of your digitization project within the
organization. They use their abilities
and profile to build awareness and
enlist broad support.
Change champions help carry the digitization message
beyond IT; they may well be a department or team
leader who wants to make their area more productive.
More important than title or seniority is:
• An understanding and appreciation of your
digitization project and the goals you’re trying
to achieve.
• Communication skills, so they can reach people
at every level.
• Charisma and energy, so they can generate
enthusiasm and positive commitment to the change.
• Respect and credibility within the organization,
so people listen when they talk.
• Time to devote to the project and a reason to help,
so you’re not left high and dry once the project starts.
Change champions
xerox.com
24The paper-to-digital transformation workbook
25. If your change is to succeed, it will
need management at many levels to
put their weight behind it. The more
transformative your project, the more
important this becomes.
Typically, you’ll need to cover three bases: technical,
business and financial aspects.
If you’re in charge of IT, or have an IT management
role, you might already have the technical side covered.
But unless your change is so local or tactical that it’s
covered by your own budget, you’re also going to need
buy-in from:
• Someone with high-level business authority
(e.g. a C-level executive)
• Someone with financial authority and a good view
of potential savings
Ultimately,themanagerofeachaffectedlineofbusiness
needstogetbehindtheinitiativetoo.Initially,itmakes
sensetofocusondepartmentsorlinesofbusinessthatare
print-intensive and have high visibility – human resources,
accounting and compliance are good examples.
Get management
buy-in
xerox.com
25The paper-to-digital transformation workbook
26. xerox.com
Task assignment:
identify supporters
Identify three potential change champions
or senior sponsors, and consider how and
why they’d help or support your project.
How could they help? Why would they help?Name
26The paper-to-digital transformation workbook
28. xerox.com
Although paper is still widely used by
many businesses, it’s rarely the best way
to work. Think about it – if you were
setting up your business from scratch
today, would you design paper into
your processes?
When important processes are paper-based, people
can’t easily access information, and it’s harder to share
that information across teams – especially when those
teams are global, mobile or outsourced. Paper imposes
unnecessary barriers between people and their work
processes; or between different functions within the
organization, creating “silo” systems. It’s inefficient,
and it’s frustrating to work around, too.
Borrowing a metaphor from computing, we call this
the “people-to-paper API.” An API (application
programming interface) is a gateway between two
digital services that need to work together or share
information. The better the API, the smoother the
operation – but the API between people and paper
is rarely that efficient. As part of paper-to-digital
transformation, you’ll probably want to replace the
people-to-paper API and take paper out of the loop
when it makes sense.
Providers of next-generation managed print services,
such as Xerox, have experience guiding organizations
on their paper-to-digital journey. MPS serves as a
connection across documents, processes, information,
and users. In the right hands, MPS is a platform for
innovation and a path from paper to digital ways
of working.
The people-to-paper API
28The paper-to-digital transformation workbook
29. xerox.com
Task assignment:
identify your people-
to-paper API
Take some time to discuss and consider
these questions:
• Where are the people-to-paper APIs in
your organization?
• Which teams and functions are most affected (i.e
which people or teams are most impacted by paper)?
• What information is “passed over the API?” (Do
users spend inordinate amounts of time finding,
transcribing, and keystroking information contained
in documents?)
• Who could help you build a digital “bridge” that
would make the API obsolete?
Identify your people
29The paper-to-digital transformation workbook
30. xerox.com
Why do people
use paper?
If you want to replace paper, you first
need to understand the functional
role that it plays in people’s work.
So it’s worth considering the five main reasons people
use paper:
• To annotate documents by adding comments,
feedback or proposed amendments, or signing them
for legally binding purposes
• To read documents, either now or later, perhaps
somewhere users can’t access a computer or
other device
• To save documents, either to keep them safe
permanently (archiving) or to remember them
for later use
• To share documents with other people, meeting
members, project teams, partners or customers
Crucially, all these purposes can also be met by digital
solutions – by better applying the technology you have
today, adding new functionality or extending the reach
of your digital infrastructure so the desired capability
is always accessible.
Once you’ve done that, the challenge will be to
encourage adoption of the digital methods, even
among those people who are psychologically attached
to paper. For them, it’s not just about doing things
digitally, but also their experience of doing them.
30The paper-to-digital transformation workbook
31. xerox.com
Why do people
use paper?
Xerox®
Digital Alternatives
DigitalAlternativesisasoftwareplatformfromXerox
thatreplicatessomekeyusesofpaperinadigitalform.
Itsimplifiespersonaldocumentworkflowsand
collaboration,helpingusersstayconnectedand
productiveintheoffice,athomeorontheroad.
Userscanread,annotate,sign,shareandmanage
businessdocumentswithanintuitiveuserinterface
availableforMac,PC,iPadandAndroidtablets.
Digital Alternatives helps organizations transition from
paper-based tasks to streamlined digital workflows,
increasing the efficiency of routine document processes.
Management benefits from increased insight and
control, with critical business content protected and
accessible either on premise or via a Xerox-hosted
private cloud service.
DigitalAlternativesisfullyintegratedwithdocument
managementapplicationssuchasXerox’sown
DocuShareplatform.
Learn more about Digital Alternatives at
www.xerox.com/about-xerox/videos/mps_digital_
alternatives/enus.html
Xerox®
DocuShare®
DocuShareisXerox’senterprisecontentmanagement
system.Builtonopenstandards,itletsourclientsstore
andmanagealltheirkeydocumentsinoneplace,using
asingleplatformacrossdepartments.
DocuSharesupportsbothdigitalfilesandimaged(scanned)
paper documents, making it ideal for organizations
that are making, the transition from paper to digital.
DocuShareintegrateswithXeroxDigitalAlternatives,
allowinguserstoaddfilestoDocuSharecollectionsfrom
anyapplicationthey’recurrentlyusing,ratherthanprinting
thedocuments.ItalsosupportsotherDigitalAlternatives
functions,suchasdigitalsigning.
Users can also create content rules and workflows to
automate the handling and sharing of information,
irrespective of source. It’s offered as an on-prem
solution, or hosted via Xerox’s secure cloud for optimal
security and flexibility when managing content across
teams or organizations.
For more information on DocuShare, visit
www.xerox.com/ecm
Learn more about DocuShare at
docushare.xerox.com/resource/resource_cs.html
31The paper-to-digital transformation workbook
32. Phased introductions
and pilot projects
Some processes are simply too large or
complicated to be changed quickly. If
changing everything in one go would be
risky, consider targeting just one stage of
a process first. Then, once that stage has
been transformed, move on to the others.
It may be slower, but if it avoids the risk of business
disruptionordataloss,that’sprobablyawaitworthhaving.
Pilot projects can be used to trial digitization approaches
within a targeted area – whether that’s a process,
building, department, state or country. Once your
success case is validated, you can roll out the same
approach to other areas.
Phased introductions and pilots also have the benefit
of highlighting the sort of challenges your initiatives
will typically face, so you can prepare for similar
situations in the future.
xerox.com
Target area
32The paper-to-digital transformation workbook
33. xerox.com
Task assignment:
encourage buy-in
Execution will only succeed if everyone
within the affected group is on board.
Unless your change is very minor or
localized in scope, this will be a big job,
and it’s important to take it seriously.
As a first step, list the teams, managers and individuals
who will be affected by the planned change, and
determine how each one will be affected. How will their
work change? What will they need to do differently
from day to day?
Now, for each team or person, consider which benefits of
change are most significant, or most directly relevant to
their work. How can you express each benefit so they can
easily understand and relate to it? An experienced MPS
provider can offer valuable assistance with this analysis.
To give one simple example, if you’re switching to a
cloud-based document management system, people
may need to get used to keeping their files there, rather
than on their own desktops. They’ll also need to
remember their logins and consider when they’ll need
internet access. But the benefit is that they’ll be able to
work wherever and whenever they want, with no more
worries over information security, version control or
managing their own backups.
If you feel the pros might not outweigh the cons for
certain people (at least in their perception), consider
what incentives you could offer that might encourage
them to change.
33The paper-to-digital transformation workbook
34. 34
xerox.com
The paper-to-digital transformation workbook
4. Improve
Once you’ve successfully switched
some of your tasks and processes from
paper to digital, you can explore the
potential for more wide-ranging change
projects to automate and simplify
key business workflows.
35. Analytics shows
the way
Many ideas for further improvement
can come from data on how paper
and printing are being used within
your organization.
MPStoolsgeneratedatathatcanshowyouhowmuch
you’reprintingandthecost.Thisoftenrevealssome
surprisingfindings,suchasadisparitybetweenestimated
andactualprintvolumes;orusageperdeviceacross
abuildingordepartment.
Useranalyticsgoaleveldeeper,showingyouwhois
printingwhatandwhen.Thatcanopenupopportunities
totightenupsecurity,increaseautomationandspread
printingbestpractices,orsimplymonitorprintusageto
makesureyourpreviouschangesaretakingroot.
Documentanalyticsuncoverthestorybehindusersand
devices,showingyoutherolethatprinteddocumentsand
theirassociatedprocessesplayinyourorganization.
Finally,customdashboardsmakesenseofitallby
consolidatingkeyinformationinasingle,intuitiveview
andhighlightingkeytrendsandfindings,soyoucanmake
bettermanagementdecisionswithoutwadingthrough
reamsofdata.
To learn more about Xerox’s analytics offerings,
check out our dedicatedeBookonthesubject.
xerox.com
35The paper-to-digital transformation workbook
36. Workflow automation
Workflow automation means using
digital technology to streamline or fully
automate a business process, ensuring
that everything happens on time and
in sequence.
Workflow automation from Xerox focuses on reducing
or eliminating human involvement in repetitive
document-intensive activities, enabling the processes
to run more efficiently, and freeing up workers to focus
on higher-value tasks.
Automationoftenfollowsnaturallyfromlower-level
changes,suchasdigitizingcertainprocessstepsor
establishingbasicMPS.Oncethetechnologyisin
place,youcanstarttoevaluatetheotherbenefits
itmightprovide.
Simpler,genericprocessesoftenrepresent“low-hanging
fruit”–thatis,strongcandidatesforautomatingfirst.
Morecomplex,business-specificprocessesinvolvemore
workandmaybebetterhandledinphasedstages.
orasadiscretestructuredproject.
xerox.com
36The paper-to-digital transformation workbook
37. Overcoming
resistance
The more wide-ranging your change,
the more likely it is that people will resist
it. So it’s worth considering where that
resistance comes from, and how you can
overcome it.
Aboveallelse,peoplefearwhattheydon’tknow.Toallay
theirfears,youneedtomakesuretheyunderstandwhat
thechangeactuallyinvolves,byclearlycommunicating
thedrivers,aimsandbenefitsofchange,aswellasthe
tactical“who,what,whenandhow.”Ifyoudon’t,rumors
andhearsaywillfillintheblanks.Youneedtomakethe
futureexcitingratherthandaunting,andthepast“old
hat”ratherthancomforting.
Someotherpointstoconsiderare:
• People do what works. Is the new process clearly
better? Are there teething troubles to address? Are
people trying to work around it, and if so, why?
• People do what helps. Are people finding the
experience of using the new process positive? Have
you asked them? Are there functions they have lost,
or believe they’ve lost?
• People do what they want. They don’t like being
pushed around, and they like to feel they own the
work they do. Have you involved them in decisions?
Peoplewillalwaysask,“What’sinitforme?”Sohaveyour
answerready–forexample:
• You’ll be able to get your work done quicker.
• The new process is easier and simpler to use.
• There’s less to remember and less that can go wrong.
• You can do more of what you’re good at.
• You can now work from anywhere, and you’re no
longer tied to your computer and desk.
xerox.com
37The paper-to-digital transformation workbook
38. Success stories
One important way to overcome resistance and build
up momentum for change is to communicate success
across the organization. Success stories give people a
vivid, memorable way to grasp the benefits of change.
Stories can show readers the path from a problem (the
old process) through a challenge (the change) and on
to a solution (the new process). And by featuring real
people (who readers might actually know), stories also
humanize the change, emphasize that it’s achievable
and that others are realizing benefits from it right now.
In some instances, success stories can fire people’s
competitive nature, driving adoption or success in other
areas so they’re not seen as lagging. Have your transition
communications team consider ways to publish and
promote stories to your employees and other change
stakeholders. Channels could include webinars, town
halls, emails, newsletters, intranets and more.
Video is a powerful and memorable way to tell stories,
often using the actual words of the people involved.
Instead of just telling people what to do, you’re actually
showing them why they should act.
We can help
At Xerox, we have proven experience in supporting
clients through the process of change.
Through our leadership in MPS, we can leverage it as
your foundation and path for digital transformation.
As experts in how documents are used, we can help you
with the technological side of paper-to-digital
transformation and process automation. But we can
also help you change the attitudes and behaviors that
will ultimately make or break your change initiative.
We use tried and tested best practices to set the right
expectations, make sure users are happy with the
change and accelerate adoption. We help you spend
less time overcoming resistance and realize the benefits
of change as soon as possible.
xerox.com
38The paper-to-digital transformation workbook
39. To learn more about paper-to-digital transformation,
check out these other resources from Xerox:
• Our Analytics eBook provides an introduction to the
five levels of MPS analytics, explaining how analytics
data can suggest areas for improvement.
• Our blog post 14 Reasons MPS Is Your Bridge to
Didge (Digital, That Is) offers a snappy summary of
the case for paper-to-digital transformation enabled
by managed print services.
39
xerox.com
The paper-to-digital transformation workbook
Ready to get started?
We hope you’ve found this workbook
a useful introduction to the process
of paper-to-digital transformation.
By reading it, you’ve taken the first step
toward a more efficient, streamlined
and “less paper” business.