This presentation is made as a pat of Social Media Marketing course at Great Lakes Institute of Management, Chennai by Group 6. The presentation is on Review sites with a focus on Mouthshut.com

1. and other review websites

2. Anjul Hans,FT154072
anjulhans@anjulhans.com
Varun Ramachandran, FT151022
varunr.pgpm15c@greatlakes.edu.in
Avin Sharma,FT154013
avin.pgpm15c@greatlakes.edu.in
Shraddha Dadhich, FT151099
shraddha.pgpm15c@greatlakes.edu.in
Ankita Swain, FT153081
ankita.pgpm15c@greatlakes.edu.in
R Aishwarya,FT154025
aishwarya.pgpm15c@greatlakes.edu.in
Manisha Tanvi,FT153039
manisha.pgpm15c@greatlakes.edu.in
Meadha Batra,FT152051
meadha.pgpm15c@greatlakes.edu.in
Abhishek Anand, FT151049
abhishek.pgpm15c@greatlakes.edu.in
Himanshu Jain, FT151010
himanshu.pgpm15c@greatlakes.edu.in

3. • Zomato
• Mouthshut
• Compare India
• Policy Bazaar
• Car Dekho

4. • Amazon
• Bing Places
• Trip Advisor
• Yahoo! Local
• Yelp!
• Epinions

5.  In 2000, Faisal Farooqui founded Mouthshut.com in Mumbai , India.
 A platform for sharing reviews on different products and services.
 A forum to let the People speak their mind and have a discussion on the same.
 It was a pioneer in user generated content space.
 Motive is to make “Word of mouth’ the most powerful tool.
 It is a part of Google snippet program.
 Has been featured in NDTV, Economics times, CNBC, TOI and many more.
 Awarded the Best Youth Website in India-2006, Best Portal of the Year- 2010.

6. People review about movies, restaurant, current affairs, products and many more.
Innovative campaigning adapted to advertise posters on back of rickshaws which even
inspired Oracle.
It became a mode of Market research for companies to understand consumer behavior.
They have a terms and conditions to be agreed upon by the users before registering.
Had been a prey of controversies involving forbidding the Right of speech via portals.

7. • Compareindia.com
• Indiareviewchannel.com
• Webindia123.com
• Consumersearch.com
• Epinions.com
• Reviewcentre.com
There are various other sites too, some specific to certain category of products and
services while others which includes reviews for all kinds of products and services.
Although facing competition, mouthshut.com continues to be one of the leading
user-generated consumer review and feedback services in the country.

8. • Hiring good talent.
• Fighting the high attrition rate in terms of good talent.
• Negative reviews from the users
Recently users are complaining that mouthshut.com is working against the
very basis of freedom of reviews. Few users who posted negative reviews
for mouthshut.com observed their reviews been deleted without their
permission.

9.  Mouthshut.com has moved itself from a consumer review site to a buyer’s guide
• A blog where consumers can file complaints for bad service or products and companies can act and react to complaints
 How to Login?
• Using registration or one click Google/ Facebook Access
 Review Collection Criteria
• Age wise, occupation wise, education distribution
 Why MouthShut.com?
• 8 million influential consumers visit the platform per month
• About 5 million registered users express their brutally honest opinion on more than
440,000 products and services including restaurants, movies, travel, car, bikes etc.
 What is the source of Revenue?
• Ad sales – Display, video, contests
 How does it recognize public contribution?
• Review of the day
• Star Writer
• Featured Blog Post

10.  Videos explain better!
https://www.youtube.com/watch?v=a4DS90P4Z9c
https://www.youtube.com/watch?v=BwcWakSc5Sw
https://www.youtube.com/watch?v=cUYCw5RwMt4
Movie Reviews
Overall rating in terms of 5 stars (steps of ½ each)
Plot:
Cast Performance:
Sound Track:
Cinematography:
Rating the review
Trust the member or not?

11. • Mouthshut.com is basically the platform for the exchange of ideas,
opinions and the feedback by customers on the various products.
•It understands the user and thus provides them the opportunity to
engage in a meaningful interaction with brands.
• Various automobile brands like Royal Enfield, Hero Dare and
Honda Activa are using this as a launch pad for pouring in reviews
by the customers.
•In addition to this there is an option of blogs also, wherein the
customer can write his views as per the different blog categories
along with the ratings.

12. • There are also other broad categories defined like
EDUCATION,MOBILE,PERSONAL FINANCE,RESTAURANT.
• Like under EDUCATION, the ratings and reviews about the various
school and coaching centre brands can be looked into like ICSE
schools of Ahmedabad, CBSE schools in Delhi etc.
• Under this also the various bifurcations like facilities provided in the
school, the fee structure, accolades linked to school etc. are
detailed, which surely helps in endorsing of the brand.

13. •Control the conversation in your market
•Thought leadership
•Delight customers
•Demonstrate corporate openness
•Word of mouth marketing
•Amplify a message
•Mitigate PR damage risks
•Harness a rapid response tool

15. • Many International Brands have been leveraging MouthShut.com to
create their brand equity.
• IFB has utilized opportunities to get in touch with their customers and
understand their needs through MouthShut.com
• It has leveraged Mouthshut as a bridge between the customer and the
brand manager.
• Various customer service managers and various brand managers of
IFB consistently cater to customer reviews and complaints on Mouth
shut and individually rectify them.
• This has helped IFB to create a positive word of mouth among its
customer base and establish goodwill among its consumers.

16. • IFB has used MouthShut.com for various advertisements,
running campaigns, conducting contests offering
attractive prizes to attract customers.
• There have been Blogs written by IFB brand managers to
market their products and inform customers about the
latest offerings of IFB.

17. • Adherence to Web2.0 standards: Listmania by Amazon
• Crowdsource content creation
• Reliance on browsers for UI, application software and storage
• Folksonomy, mass participation and SaaS
• Coherent monetization strategy and authoritative hold
• Bundling of reviews and products: Amazon, Flipkart
• Backlinks to Product sites: Junglee
• Ecommerce aggregation: Lyst
• Designed to cater to both users as well as brands
• Enhance communication between users and brands
• Focus on all stages of product purchase: problem recognition to post
purchase
• Mobile is key

18. Select a niche
Build
subscriber base
Expand
readership
Create
backlinks to E-
retail platforms
Monetize
Enhance pre-
purchase
readership
• Enhanced network effect- leverage habit formation
• Cost per click model
• Fresh and authentic content
• Build on great products, unique users and advertisers
• Enhanced SEO by leveraging on search friendly content
• Content is free, yet it is the core
• Footprints on all social media platforms: its all about the links
• Focus on affiliates with higher margins: Amazon, Citibank

19. • Mouthshut gives its users the exclusive right to display their
Opinions anywhere online, except
• Users cannot post opinions on any USENET groups or any other
website besides Mouthshut.com.
• Mouthshut permits others to make judgments about users
content and may take actions that it deems necessary to
preserve its relationships with its service providers.
• MS-Points program rewards users for writing high quality
Opinions. To participate in the program, an individual must be
18 years or older.
• Users should not engage in any behavior that artificially inflates
their reputation on the site. Users should not use robots, scripts
or other automated processes to access any portion of the site
without Mouthshut.com’s written permission.

20. • Mouthshut may directly enforce user’s ownership rights in the content
against the infringer and users authorize Mouthshut.com to take any
actions on their behalf that Mouthshut deems necessary.
• Though Mouthshut allows user to edit their Opinions, it can restrict their
ability to edit or delete their opinions without further notice.
• Users cannot use any automated means to access the site or collect any
information from the site without CEO’s written consent.

21. Thank You for
listening!