This survey is to gauge the current scope, relevance and understanding of the communications function within global in-house centres (GICs). It isn’t restricted to GICs in Indian subcontinent. This survey must be taken by corporate communication leaders and leaders of GICs only. Global in-house centres refer to the service and delivery operations units that serve parent companies around the world to standardize processes, systems and programs and in turn save costs, improve efficacies and enhance centralized capabilities. They are often referred to as ‘captives’ or ‘shared services’. According to NASSCOM, there are over 825 GICs in India offering the entire spectrum of services – IT services, BPM, ER&D, and software products, employ over 530,000 people, and account for 17 per cent of the total export revenues in India. It is estimated that 50% of Fortune 500 firms to have GIC footprint in India by 2015. While hiring, engaging and retailing employees are important for GICs very little is understood or researched on the role of communication within these centres. What is the optimum approach to communication? What types of communication will have the most impact and how should GICs approach communication to get ahead? This survey aims to bridge that gap in benchmarking the value and impact associated with communication within GICs and with the parent companies. The output from this study can guide how GICs can invest in communication within their respective entities.

1. Participate In The ‘2014 State Of The Communications Function
in GICs’ Survey. Get A FREE Report
Survey extended till January 15, 2015
Aniisu K Verghese
www.intraskope.wordpress.com
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2. 
 Managing corporate communications at a global in-
house centre or a shared service? Keen to shape how
communications can be improved within GICs?
 Participate in the ‘2014 State Of The
Communications Function in GICs Survey’ and help
enhance how communicators and leaders can benefit
from this important function. The survey is extended
till January 20, 2015 to enable more communicators
to participate.
 Use the hashtag #commsingics to share your
thoughts.
Why This Survey?

3. 
 This survey can be taken by corporate
communication leaders and leaders of GICs only.
 How to participate?
 Mention your official e-mail ID and there will be a
mail to confirm your credentials
 Only all complete responses will be counted for the
survey. Also only eligible respondents with all
complete responses will receive a free high level
summary of the report from this study.
Who can participate?

4. 
 While hiring, engaging and retailing employees are
important for GICs very little is understood or researched
on the role of communication within these centres. What
is the optimum approach to communication in GICs?
What do communicators and leaders focus on? What
types of communication will have the most impact and
how should GICs approach communication to get ahead?
 This survey aims to bridge that gap in benchmarking the
value and impact associated with communication within
GICs and with the parent companies. The output from
this study can guide how GICs can invest in
communication within their respective entities.
Why should you take the survey?

5.  This is an independent survey conducted by Aniisu K. Verghese,
an internal communication expert, author and consultant and
has over sixteen years of experience in the evolving internal
communications and social media domains with leading retail,
IT, financial services and consulting organizations. Aniisu is the
author of – Internal Communications – Insights, Practices and
Models (Sage Publications, 2012). He currently serves as the
Corporate Communications and CSR Lead for Tesco HSC, the
technology and operations center of Tesco, one of the world’s
largest retailers.
 Linkedin: http://in.linkedin.com/in/aniisu
 Twitter: www.twitter.com/aniisu
 Visit the book FB page :http://www.facebook.com/ICbook2012
 E-mail: intraskope@yahoo.com
 Visit my blog: www.intraskope.wordpress.com
Who is behind this study?