1. ©2015 Neustar, Inc.
This information is compiled at the household level using Neustar’s
products and services and is not based on actual online behavioral data.
OKAY, THEY DRIVE
A MINIVAN.
BUT WHAT’S BEHIND
THE TAILGATE?
You might guess they listen to classic rock and like to visit aquariums. But did you know
that mom is more likely to read Cosmopolitan™
than Parenting©
? That they watch TV
with their kids and have an affinity for blended whiskey? Imagine what you could do
with our authoritative data. Go to www.neustar.biz/wagners.
THE WAGNER FAMILY // WAY MORE THAN A DECAL

2. ©2015 Neustar, Inc.
This information is compiled at the household level using Neustar’s
products and services and is not based on actual online behavioral data.
No surprise: households like the Wagner’s like their video games. But would you have
guessed they spend nearly as much time on educational sites? That their love of
camping and hiking punctures the couch potato myth? Learn more about Neustar’s
trusted identity insights. Go to www.neustar.biz/wagners.
MORNINGS IN
THE BOARDROOM.
EVENINGS IN
THE WAR ROOM.
DAN WAGNER // CUL-DE-SAC HERO

3. ©2015 Neustar, Inc.
This information is compiled at the household level using Neustar’s
products and services and is not based on actual online behavioral data.
SOME CANDY BARS
HAVE PROTEIN.
JUST AGREE
WITH HER.
Busy moms need fuel, so her family’s Snickers®
habit makes total sense. But not so fast:
they also index low for frozen food and high for preferring dishes “presented as an art
form.” You might also want to know about the strength training and Pinterest obsession.
Learn more about Neustar’s trusted identity data at www.neustar.biz/wagners.
ALISHA WAGNER // UBER-MOM

4. HE WANTS
TO DISCOVER
A PLANET.
HE PLANS TO
CALL IT JASON.
No wonder they like Discovery.com©
and academic websites. Or that his family
ranks highly for watching animated and sci-fi movies. And who can enjoy all that
without Pop Tarts®
and beef jerky? To see how surprising your audiences are—and
what that means for your marketing—learn about Neustar’s trusted identity data.
Go to www.neustar.biz/wagners.
JASON WAGNER // ROCKET MAN
©2015 Neustar, Inc.
This information is compiled at the household level using Neustar’s products
and services and is not based on actual online behavioral data.

5. ©2015 Neustar, Inc.
This information is compiled at the household level using Neustar’s
products and services and is not based on actual online behavioral data.
SHE’S A FAN-GIRL.
OF PYTHAGORAS.
Which explains all the visits to CoolMath-Games.com©
. Plus why her mom and dad skew
high for education spending. But they also rank above average for renting horror movies,
hunting with a shotgun and being lukewarm on yoga. Learn more about non-intuitive
audience insights based on authoritative data. Go to www.neustar.biz/wagners.
JODY WAGNER // MATHMAGICIAN

6. ©2015 Neustar, Inc.
This information is compiled at the household level using Neustar’s
products and services and is not based on actual online behavioral data.
REFUSES TO
EAT BACON.
FORMAL STUDY
PENDING.
It’s not strange they own a dog, even the only one who hates bacon. Or that they rank
highly for buying weight-management dog food and watching the Thanksgiving Day
National Dog Show. But it might surprise you to learn that families like the Wagner’s
are just as likely to own a fish. Maybe that explains their fondness for aquariums,
lakefront vacations and zooming around on jet skis. Learn more about our Neustar’s
trusted identity data and insights. Go to www.neustar.biz/wagners.
WAGS WAGNER // FOOD SNOB

7. ©2015 Neustar, Inc.
This information is compiled at the household level using Neustar’s
products and services and is not based on actual online behavioral data.
“HI, YOU’VE REACHED
THE WAGNERS.
MAKE IT RELEVANT.”
BEEP!
What makes the Wagner family click, visit, learn and buy? Targeted, relevant messages
that build a one-to-one dialogue. Neustar’s identity data and insights help you do
that. Understand your audiences, personalize more effectively and drive conversions
throughout all your marketing channels. Learn more at www.neustar.biz/wagners.