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A platform which fuels passions and interests by making it easy
for anyone to find the right class or instructor to learn from.
Market Overview
Increase in demand for
lessons in Singapore
Lessons available on the
web are fragmented
Shopping behaviour of
tech-savvy consumers
Lack of reliable oversight
for vendor quality
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
List your
lessons now!
Who Is LGW?
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
List your
lessons now!
Outreach
LessonsGoWhere at a glance:

•  1,300+ lesson(s) providers
•  6,000+ lessons spanning over 50+ categories including
eLearning
•  3,000,000+ and growing annual page views
•  400,000+ and growing social media followers (combined)
•  55,000+ eNewsletter subscribers
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
List your
lessons now!
Challenges
Lesson(s) Providers spend most of their time teaching, and don’t
have enough time to manage admin and market their classes. 
•  Limited marketing expertise and outreach
•  Traditional “pen & paper” methods to manage admin

Learners looking for classes fail and abandon their search, due to
limited reach of class providers
•  Estimated 65% of learners fail to find classes because more than
70% of class providers have no online presence
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
List your
lessons now!
Solution
SAVE TIME SELL MORE SAVE MONEY
LGW LeMaS*
powers operations
& admin
Powered by market
aggregation
Reduce head count
with time saved
For Class Providers
FIND
CLASSES
BOOK
CONFIDENTLY
with peer reviews
SAVE TIME
with online booking
with SG’s largest
selection of classes
For Learners
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
*	LeMaS	stands	for	Lessons	Management	System	
List your
lessons now!
How Can LGW Help?
Own Website
Cost / Pricing
High – Vendor to pay several
hundreds for a small print
space in Classified Ads
Very High – Vendor to
discount product by 50% and
pay 50% of remaining product
price to Groupon, i.e. 75% of
product price
Low – Only pay for setup and
maintenance cost
Reasonable – Pay
commission only if customers
purchase the product
Cost Type
Fixed – Vendor to pay a fixed
price for the ads
Variable – Increase only with
more packages sold
Fixed – Does not change even
if there are less customers
Variable – Increase only with
more packages sold
Number of viewers Large Large Usually limited Large
Monitoring Effectiveness
Unknown – Not able to track
packages sold as a result of
classified ads
Effective – Able to track
packages sold
Effective – Able to track
packages sold but requires
time to monitor
Effective – Able to track
packages sold
Impact on Brand
Improves branding only if
viewers find the ads
professionally done
Cheapens / destroys
branding
Improves branding if website
is done professionally
Improves branding
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
Most	of	our	
compe5tors	 Building	your	own	site	Classified	Ads	
List your
lessons now!
Competitive Analysis
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
Phone	
Bookings	
Physical	
Booking	
Small	Selec(on	
Of	Classes	
Easy	to	Book	
Inconvenient		
To	Book	
Large	Selec(on	
of	Classes	
Google	
Search	
Most	of	our	
compe5tors	
Major	product(s)	
lis5ng	sites	
Classified	Ads	
List your
lessons now!
Operational Flow for Vendors
Seller	account.	
List	classes	on	
our	website.	
Fee	payments	
collected	by	us.	
Conduct	
classes.	
Payments	will	
then	be	
transferred	to	
vendor.	
Fill	up	the	Lessons	Lis(ng	
Form	OR	login	to	create	
your	own	lis(ng	
Before	vendors	start	selling	their	classes	
on	LGW	website,	they	will	be	given	a	
LGW	Provider	account.		
LGW	will	collect	the	fee	
payments	on	vendor’s	behalf	
first.	Payment	will	be	made	2	
(mes	a	month	to	Providers	
Prior	to	the	commencement	
of	the	class,	LGW	will	s(ll	
handle	all	admin	maKers	
pertaining	to	the	booking	
Once	LGW	confirms	that	the	class	has	been	
successfully	conducted,	LGW	will	then	
proceed	to	ini(ate	the	payment	flow.	
Payment	made	within	5	working	days	from	
confirma(on	of	Reverse	Invoice.	
Market
Overview

Who Is LGW

LGW
Outreach

Challenges

Solution

How Can 
LGW Help?

Competitive
Analysis

Operational
Flow
List your
lessons now!
https://lessonsgowhere.com.sg/list-your-class
hDps://www.youtube.com/user/LessonsGoWhere	
info@lessonsgowhere.com.sg
hDps://www.facebook.com/LessonsGoWhere	
hDps://twiDer.com/LessonsGoWhere	
hDps://plus.google.com/+lessonsgowheresg	
hDps://www.pinterest.com/lessonsgowhere/	
hDps://www.instagram.com/lessonsgowhere/	
List your
lessons now!
Thank you!

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Are you a lessons provider? Join us @ LessonsGoWhere!

  • 1. A platform which fuels passions and interests by making it easy for anyone to find the right class or instructor to learn from.
  • 2. Market Overview Increase in demand for lessons in Singapore Lessons available on the web are fragmented Shopping behaviour of tech-savvy consumers Lack of reliable oversight for vendor quality Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow List your lessons now!
  • 3. Who Is LGW? Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow List your lessons now!
  • 4. Outreach LessonsGoWhere at a glance: •  1,300+ lesson(s) providers •  6,000+ lessons spanning over 50+ categories including eLearning •  3,000,000+ and growing annual page views •  400,000+ and growing social media followers (combined) •  55,000+ eNewsletter subscribers Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow List your lessons now!
  • 5. Challenges Lesson(s) Providers spend most of their time teaching, and don’t have enough time to manage admin and market their classes. •  Limited marketing expertise and outreach •  Traditional “pen & paper” methods to manage admin Learners looking for classes fail and abandon their search, due to limited reach of class providers •  Estimated 65% of learners fail to find classes because more than 70% of class providers have no online presence Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow List your lessons now!
  • 6. Solution SAVE TIME SELL MORE SAVE MONEY LGW LeMaS* powers operations & admin Powered by market aggregation Reduce head count with time saved For Class Providers FIND CLASSES BOOK CONFIDENTLY with peer reviews SAVE TIME with online booking with SG’s largest selection of classes For Learners Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow * LeMaS stands for Lessons Management System List your lessons now!
  • 7. How Can LGW Help? Own Website Cost / Pricing High – Vendor to pay several hundreds for a small print space in Classified Ads Very High – Vendor to discount product by 50% and pay 50% of remaining product price to Groupon, i.e. 75% of product price Low – Only pay for setup and maintenance cost Reasonable – Pay commission only if customers purchase the product Cost Type Fixed – Vendor to pay a fixed price for the ads Variable – Increase only with more packages sold Fixed – Does not change even if there are less customers Variable – Increase only with more packages sold Number of viewers Large Large Usually limited Large Monitoring Effectiveness Unknown – Not able to track packages sold as a result of classified ads Effective – Able to track packages sold Effective – Able to track packages sold but requires time to monitor Effective – Able to track packages sold Impact on Brand Improves branding only if viewers find the ads professionally done Cheapens / destroys branding Improves branding if website is done professionally Improves branding Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow Most of our compe5tors Building your own site Classified Ads List your lessons now!
  • 8. Competitive Analysis Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow Phone Bookings Physical Booking Small Selec(on Of Classes Easy to Book Inconvenient To Book Large Selec(on of Classes Google Search Most of our compe5tors Major product(s) lis5ng sites Classified Ads List your lessons now!
  • 9. Operational Flow for Vendors Seller account. List classes on our website. Fee payments collected by us. Conduct classes. Payments will then be transferred to vendor. Fill up the Lessons Lis(ng Form OR login to create your own lis(ng Before vendors start selling their classes on LGW website, they will be given a LGW Provider account. LGW will collect the fee payments on vendor’s behalf first. Payment will be made 2 (mes a month to Providers Prior to the commencement of the class, LGW will s(ll handle all admin maKers pertaining to the booking Once LGW confirms that the class has been successfully conducted, LGW will then proceed to ini(ate the payment flow. Payment made within 5 working days from confirma(on of Reverse Invoice. Market Overview Who Is LGW LGW Outreach Challenges Solution How Can LGW Help? Competitive Analysis Operational Flow List your lessons now!