Personal Grooming for Online Branding

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During the Career and Education 2013 held at Sands Expo and Convention Center (Singapore), Mr Anfernee Tan (@anferneeck) simplified the idea of personal grooming and personal branding, and presented this idea into two key practical concepts: 1) what you need to have, and 2) what you need to be.

If you have missed the talk, here are the slides used.

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Personal Grooming for Online Branding

  1. 1. 1Personal Grooming for 
 Online Branding Anfernee TAN Director
  2. 2. 2 The art of cleaning and maintaining…Personal Grooming for 
 Online Branding
  3. 3. 3A  type  of  internet  marke/ng  method  or  strategy… Personal Grooming for 
 Online Branding
  4. 4. You  need  to  have:   4     Aptitude     Appearance     Attitude    You  need  to  be:   Distinctive Focused Relevant
  5. 5. You  need  to  have:   5     Aptitude     Appearance     Attitude    You  need  to  be:   Distinctive Focused Relevant
  6. 6. You  need  to  have:   6     Aptitude     Appearance     Attitude    You  need  to  be:   Distinctive Focused Relevant
  7. 7. You  need  to  have:   7     Aptitude "We  have  commi@ed  to   synergis/cally  fashion  high-­‐   Appearance quality  products  so  that  we   con/nually  foster  world-­‐class     infrastructures  as  well  as  to       Attitude quickly  create  principle-­‐ centered  sources,  products   and  services  to  surpass  our     customers  needs”    You  need  to  be:   Distinctive Focused Think  Different   Relevant
  8. 8. You  need  to  have:   8     Aptitude     Appearance Appearance     Attitude   Aptitude  You  need  to  be:   Distinctive Attitude Focused Relevant
  9. 9. You  need  to  have:   9     Aptitude     Appearance     Attitude    You  need  to  be:   Distinctive Focused Relevant
  10. 10. You  need  to  have:   10     Aptitude Focus   or         Appearance Fail       Attitude    You  need  to  be:   Distinctive Focused Relevant
  11. 11. You  need  to  have:   11     Aptitude     Appearance     Attitude    You  need  to  be:   Distinctive Focused Relevant
  12. 12. 12 Personal  Branding  Affects  Employability    
  13. 13. Enhance  your  lifelong  employability  with  us!    biipmi.com  biipmi.net    facebook:  facebook.com/biipmi  Twi@er:  twi@er.com/biipmi  Google+:  gplus.to/biipmi  

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