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Decoding
TOOL
BOX
AGENDA MAPA
GUIA CoP
SXSW SEM
PERRENGUE
GRUPOS
WHATSAPP
Decoding
TOOLBOX
Agenda
INTERACTIVE * FILM * MUSIC * COMEDY
fEsTIvAIs
4
EDU
SXSW
AGEN
DA
SXSW 2019
Highlights
Accessibility & Inclusion
Adult Learning
Arts
Business & Investment
Early Learning
Emerging Tech &
Development
Equity
Global Education
Higher Education
Informal Learning
K-12 Education
Leadership
Policy & Civic
Engagement
Science of Learning
SEL & Wellness
Student Agency
Tracks
Highlights 2020
Abordagem de faculdade
para os jovens
Design college experiences students
will choose
11/3 - 12:30pm — 1:30pm
Michael Horn & Bob Moesta [Keynote]
Por que e como mudar
Revolutionizing Education From the Ground Up 

10/3 9:30 – 1hr
Ken Robinson & Ted Dintersmith [Keynote]
Ingrediente fundamental
A Science for human motivation for the next decade

12/3 9:30am — 10:30am
Carol Dweck & Mary Murphy & David Yeager [Keynote]
Inteligência artificial para
desenvolvimento e equidade
Upskilling a global AI Community

12/03 - 2:00pm — 3:00pm
Aubra Antony & Tess Possner & Leila Toplic
Semente de novas maneiras
de ser uma escola
What if School didn´t feel like school?

10/3 – 12:30
Darlux Baxter, Jerome Smalls e Kristofer
Comeforo
Startups
Sxsw
AGEN
DA
13-17/03
Tech & Enterprise
Startups
16-21/03
Tracks
Finalist Showcase
14/03 | 11-6pm
Winners Ceremony
16/03 | 6-9pm
ACC
Innovation 

Awards
14-15/03
Startup
Pitches
Startup Pitches
Hilton
Awards
15/03
(A maioria no Hilton)
interactive
Festival
AGEN
DA
Tracks
2019
CANNABUSINESS
BLOCKCHAIN & CRYPTOCURRENCY
BRANDS AND MARKETING
CITIES, GOVERNMENT AND POLITICS
CLE
CODING AND DEVELOPMENT
DESIGN
ENTERTAINMENT INFLUENCERS
ENTREPRENEURSHIP AND STARTUPS
EXPERIENTIAL STORYTELLING
FILM AND TV INDUSTRY
TOURING AND LIVE EXPERIENCE
VR/AR/MR
FOOD
FUTURE WORKPLACE
HEALTH AND MEDTECH
INTELLIGENT FUTURE
MAKING FILM AND EPISODICS
MAKING AND MARKETING MUSIC
MEDIA & JOURNALISM
MUSIC INDUSTRY & CULTURE
SOCIAL AND GLOBAL IMPACT
SPORTS
STYLE AND RETAIL
TECH INDUSTRY & ENTERPRISE
ESPORTS INDUSTRY
Tracks
2020
CANNABUSINESS
ADVERTISING & BRAND EXPERIENCE
CLIMATE & SOCIAL ACTION
CONNECTION & CULTURE
CREATING AND MONETIZING MUSIC
DESIGN
FILM AND TV INDUSTRY
GAME INDUSTRY
HEALTH AND MEDTECH
GOVERNMENT & POLITICS
MAKING FILM AND EPISODICS
MEDIA & JOURNALISM
SPACE
SPORTS
STARTUPS
WORKPLACE
XR
EXPERIENTIAL STORYTELLING
FANTASTIC FUTURE
FUTURE OF MUSIC
PROFESSIONAL DEVELOPMENT
TECH INDUSTRY & ENTERPRISE
NOVOS
TÓPICOS
EM DEsTaQuE
SPACE
CLIMATE & SOCIAL
ACTION
CONNECTION &
CULTURE
>Keynotes
são o centro do festival e apresentam
uma grande diversidade de visionários
dentro do Interactive, Film e Music.
>Featured Speakers
presente em todas as 25 tracks, esse tipo
de apresentação traz grandes nomes de
diversas indústrias que apresentam ideias
transformadoras que estão moldando o
futuro.
>Presentations / Panels
presentations são apresentações (de uma ou duas
pessoas) que oferecem um olhar aprofundado sobre
tópicos específicos. Painéis tipicamente possuem um
moderador e até três experts de um indústria.
>Focus15s
são blocos de quatro apresentações solo que
acontecem no período de uma hora, e cobrem
temas ou tendências específicas.
Formatos
EM DEsTaQuE
Formatos
EM DEsTaQuE
>Pitch Events
incluem o SXSW Pitch e outros
>Mentor Sessions
sessões de coaching one-on-one com
profissionais de diversas indústrias. Cada
sessão dura 15 minutos.
>Round Tables
trazem três experts das indústrias de
Filme e Música que engajam o público
com discussões sobre um tópico
específico. Os insiders passam 20 minutos
em cada mesa antes da troca.
White rabbit
Curadoria
AGEN
DA
Creative
(& Ethic)
AI
Beyond taboo: Cannabis
& Psychedelics
Designing

the Unknown
The Zero Hour:
Climate and social
action
Future
Exploration
Pill-less
health
MEDIA

MEETS TECH
Future-ready
Cities
Politics
on Fire
Age of Surveillance
Capitalism
Up, up & away:
Space
extending
xr
Marketing in the Age of
Digital Community
Facebook, Reddit, outros

Advertising in an AI World
Facebook
Painting By Numbers: Ad
Creative and AI
Google, Microsoft, Kantar, outros
The Creative Agency of the
Future: Your Consumers
CNN, Smirnoff/Diageo, outros
Advertising Enters The
Next Dimension

8th Wall
Look Who’s Talking: Voice,
Persona, and Brand
Google
Featured session: Into the
future with Jack Dorsey
and Dan Primack
TwitterMEDIA

MEETS TECH
Immersive Entertainment in
Autonomous Vehicles
Warner, Mercedes-Benz, Universal,
Holoride
World of Meme Craft: Up
Your Internet Game with AR
Snap Inc, Condé Nast, outros
Mirrorworlds, Making The
Physical World Clickable
Google, Forbes, outros
Immersive Retail: 3D/AR/
VR Future of Shopping
Unity Technologies
See Me, Smell Me, Touch
Me!
Facebook Reality Labs

End of Storytelling: Future
of Immersive Narrative
Refinery29
The Met Museum Meets
Wiki: Art, AI, and Big Data
Metropolitan Museum of Art
extending
xr
Virtual
Cinema
Next Gen AI: The Human Centered Design Challenge
Google, IDEO, Microsoft, Mckinsey
The Accidental Ethicist: Making AI Human-Centered
Deloitte, Carnegie Melon University
AI & the Future of Free Will
SU, Stanford
AI and Creativity: In Search of Genius
Google, OpenAI
Coding Consciousness: Shared Values for Ethical AI
IBM, White House, POLITICO
Creative
(& Ethic)
AI
Featured Session: The Cannabis Creed: Divinity,
Evolution & Salvation
Steve Deangelo
LSD and the Future of Medicine
University of Zurich, Weill Cornell Medicine, Translational Genomics Research
Institute
Cannabis for the Culture
Fab Five Freddy, Lowd, The American Cannabinoid Clinic, NuLeaf Project
Future of CBD: Health, Research & Beauty Trends
Forbes, LC Management, Separating the Strains, Gron CBD
Featured Session: Jim Belushi
Beyond taboo:
Cannabis &
Psychedelics
Designing

the Unknown
Combating Bias Through Inclusive Digital Products
AirBnb, Adobe, Planned Parenthood, Work and Co
Mind Journeys: Designing for Cognitive UX
Huge
Voice Is The New Command Line
NPR
Designing for Tech You Don’t Get
IBM Quantum Computing, Not Applicable
Design For Individuals Not ‘People’ Using Mindsets
Fjord
The Zero Hour:
Climate and
social action
Humanitarian AI: Disasters, Displacement & Disease
United States Air Force, Johns Hopkins University, outros
Conscious Consumption in the Experience Economy
Instacart, Lonely Whale, outros
Design a Circular Economy with Business, Gov't & Tech
Deloitte, United States Council of Sustainable Development, US Air Force, outros
Tech Activism: The Next Frontier Social Movement
Google, XPrize, outros
The Data-Driven Food System: From Soil to Supper
Microsoft, Food Thank, outros
Why Super-Forecasting Wins
Faith Popcorn, The Economist
Bugs & Kelp, the Future Foods Feeding Us in 2030
Aspire Food Group, EnviroFlight, Mother Jones, True Wealth Ventures
The Future of Your Brain: Neural Implants and
More
University of Texas Dell Seton Medical Center
The Age of Living Machines
MIT
You Can’t Eat Software: Biology’s Big Future
Gingko BioWorks
Future
Exploration
Electricity as Medicine: A Future Without Pills?
Accenture, Stanford, NeuroPace, Cleveland Clinic Foundation
The Future of Healing: Engineering Longer Life
Carnegie Melon University, Rutgers University
Genomic Ethics in the Age of CRISPR
Caribou Biosciences, Mammoth Biosciences, Synthego
Healing Health Care: 2020 and Beyond
Dr. Abdul El-Sayed
MedTech: Separating Reality from Hype
Robert Pearl, Md (Stanford University, Forbes, Fixing Healthcare)
Pill-less
health
From A to B: Investing In Future Urban Mobility

Toyota AI Ventures, Axios, outros

Mind the Gap: Innovating for Inclusive Cities
Mastercard, Axios
Beyond the Games: Building an Olympic Legacy
London Legacy Development Corporation, The Government Of The City Of
Los Angeles
1 Smart World: Best Practices from Global Smart
City Leaders
Smart Columbus, DigiCity
A Roadmap to the Future-Ready City
John Paul Farmer, CTO New York City
Future-ready
Cities
Featured Session: Disinformation in the 2020
Presidential Elections
Camille Francois, Grafika
Disinformation & Deepfakes: The Threat to Democracy
Bloomberg, Wikimedia, outros
2020 Election: A Deep-Dive into Data & Digital Tactics
Google, NexGen America, Crowdpac, outros
Free Press, Advertising, & the Future of Democracy
Axios, Integral Ad Science, Sleeping Giants
Designing the President

Stanford d.School, Worldview Studio
Politics
on Fire
Featured Session: Big
Brother Is Racist:
Surveillance vs. Persons
of Color

W. Kamau Bell, outros

Featured Session: The
Age of Surveillance
Capitalism
Shoshana Zuboff, T Bone Burnett
5G Technology: Unique
Challenges &
Opportunities
Christopher Krebs - U.S. Government
Department of Homeland Security
Defending Our
Humanity: The War On
Big Tech
Christopher Wylie (Cambridge
Analytica whistleblower), Rachel
Arthur
The Future of Data is
Decentralized
Phunware, Figure
Age of
Surveillance
Capitalism
Artemis Generation: NASA’s Next Giant Leap
NASA
ASCEND: Creating Our Off-World Civilization
Lockheed Martin, York University, MIT Media Lab
Space Gold Rush
NASA, Lockheed Martin, The Verge, Delta-v
Who on Earth Should Govern Space?
SpaceX, outros
Up, up
& away:
Space
Blowing
Mind
AGEN
DA
Time Machines, Museums and the
Future of the Past
The Invisible Interface
Truly Ending Aging with
Comprehensive Rejuvenation


Deepfake Art and the Bright Side of
the Dark Web
Music to My Eyes: AR and the Music
Industry
Your 2030 Self: Every Experience
Personalized
L’oreal, Bose, outros
Geo-Technologies Based on Local
DNA and Philosophy
Does Your Design Speak Emoji?
Featured Session: Nat Geo
Storytellers: Exploration Unleashed
Designing the World at Ignite®
SXSW
Do Creatives and Scientists Think
Alike?
Extreme Exploration: Climate
Change on Mt. Everest
Swiping Right in the Era of Digital
Love
Featured Session: The Future of Sex
Featured Session: Changing the
Immersive Storytelling Wild West
Featured Session: Technology +
Storytelling = Magic
Disney e Marvel
Trends 2020: A Digital Reset for a
World in Need
Fjord Trends
Featured Session: Minecraft and the
Creative Revolution
Imperdíveis
batE-cartão
pessoas
AGEN
DA
Featured Session:
10 Non-Obvious
Megatrends
Changing Our
Culture
Featured Session:
2020 CX Report
Featured Session:
Amy Webb Launches
2020 Emerging Tech
Trend Report
Featured Session:
Bruce Sterling’s State
of the World MMXX
bate-cartão
PESSOAS
Rohit
Bhargava
John
Maeda
Bruce
Sterling
Amy
Webb
AGEN
DA
BOMBANdo EM 2020
pessoas
Gabo Arora
Featured Session: A New Frontier:
Where Fashion and Tech Collide
Tommy Hilfiger
Dr. Werner Vogels

(Amazon CTO)
Featured Session: Amazon.ai
Chris Hughes

(Facebook Co-Founder)
Featured Session: Facebook co-founder Chris Hughes
with Josh Constine
Convergence Keynote: Gabo Arora
Featured Session: Jonathan Van Ness
in conversation with Brené Brown
Brené Brown
Featured Session: Sam Harris in conversation
with Tim Ferriss
Sam Harris
Tarana Burke

(Me Too founder)
Featured Session: Tarana Burke in
conversation with Brené Brown
Featured Session: Tristan Harris
Tristan Harris
Featured Session: Sam Harris in conversation
with Tim Ferriss
Tim Ferriss
AGEN
DA
para tietar
pessoas
Janelle Monáe
Convergence Keynote: Janelle Monáe
Michael Moore e
Roger Waters
Music Keynote: Roger Waters in
conversation with Michael Moore
Stephen Colbert e
Judd Apatow
Featured Session: Stephen Colbert in
Conversation with Judd Apatow
Noam Chomsky
Featured Session: Noam Chomsky
with Mehdi Hasan
Spike Jonze
Featured Session: Spike Jonze
Julianne Moore
Featured Session: How Women Win on
Gun Safety – and Stop the NRA
Ozzy Osbourne
Featured Session: Ozzy & Jack Osbourne in
conversation with Jim Norton
Jonathan Van Ness
Featured Session: Jonathan Van Ness
in conversation with Brené Brown
Trent Reznor, Atticus Ross
e Damon Lindelof
Convergence Keynote: Trent Reznor,
Atticus Ross & Damon Lindelof
Kim Kardashian West
Featured Session: Oxygen’s Kim
Kardashian West: The Justice Project
PARA TIETAR
Sxsw
Brasil no
AGEN
DA
13 DE MARÇO - SEXTA
Filmmakers Happy Hour
5:00pm – 6:00pm
Stephen J Austin Hotel
Hosted by SP Cine

Saturday, March 14
Meet Up: How Big is Your Privilege
12:30pm – 1:30pm
Hosted by Laura Florence and Camila Moletta,
Co-Founders, More Grls
Round Tables: Funding and Artist Support
Stephen J Austin/Ballroom B
Laia Bodanzky, Executive Director, SP Cine
Budgetless Music Videos: Empowering
Communities
Leo Longo, Filmmaker, A Couple of Things
Diana Boccara, Filmmaker, A Couple of Things
15 DE MARÇO - DOMINGO
Cities for Humans: Scaling Solutions for Health
Ricardo Melo, Corporate Affairs and Compliance,
AMBEV
Bettina Crajcer, Agencia Lynx
The Secret to Co-Production with North and
South America
Fabio de Sa Cesnik, Partner, Cesnik, Quintino & Salinas
Law Firm
Can Sensitive Machines Save the Human Race?
Eco Moliterno, Chief Creative Officer, Accenture
Interactive
16 DE MARÇO - SEGUNDA
Transformative Power of the Creative Economy
Sergio Sá Leitão, Secretary of Culture and the Creative
Economy, State of São Paulo
60+: The $15 Trillion Market No One is Looking At
Layla Vallias, Co-founder, Hype60+
CI+T Present Future Ready
9:30am – 6:00pm
Courtyard by Marriott/Rio Grande Room (with hospitality
lounge)
Reinventing Business Models in the Digital Age
Flavio Camelier, VP Digital Transformation, Coca-Cola
The End of Bureaucracy: Organizing for the
Future
Bruno Guicardi, Founder and President, CI+T
Carolina Sevciuc, Director of eBusiness, Nestlé
BrAsIL no sXsW
programação
BrAsIL no sXsW
programação
17 MARÇO - TERÇA
Walk the Talk: Stakeholder Activism is Here to Stay
Patricia Ellen da Silva, Secretary of Development,
Science, Technology and Labor, State of São Paulo
Wal Flor, Co-Founder, Agencia Lynx
Urban Rivers Making a Comeback
Benedito Braga, CEO, SABESP
Art as Resistance: LGBTQ Fight Censorship in Brazil
Diana Moro, Producer, Moro Films
XR in Emerging Markets: Trends in the Global South
Ricardo Laganaro, ARVORE Immersive Experiences
São Paulo at SXSW Meet Up
Hosted by the State of São Paulo
18 MARÇO - QUARTA
Self-Ceo: High Conscious for High Performance
Elisa Gijsen, Head of Concept, Knowledge and Culture, Hood
Luisa Martini, Chief Culture Office, FLAGCX
Thursday, March 19
Machine Learning Against Sexual Harassment
Stella Brant, Marketing Director, 99 Technology
The Algorithm that Grief Built
Jacson Fressato, Founder, LAURA
Trigger Cities: Creating Hits with a Global Mind
Leo Morel, Director of Market Intelligence, iMusics
BrAsIL no sXsW
MENTORES
EDU Mentor
George Stein
Bia Granja
You Pix
Simone Klass
Voice Specialist
Rodolfo Bianchi
Guimarães
HeadSail Music
Luciana
Bazanella
White Rabbit
Rodrigo Maroni
Suno United
Creators
BrAsIL no sXsW
Cinema
Executive Order
Medida
Provisória
BrAsIL no sXsW
ANAVITORIAFingerfingerrr
HöröyáGlue Trip
Céu
tássia reis
BrAsIL no sXsW
Música
21 de março - Lucille patio lounge
sXsW
Agenda
http://bit.ly/agendasxsw
Agenda
Montando a
AGEN
DA
whiterabbit
+
MÉTODO
CDF
PANEL PICKER
E CORRA FOREST, CORRA!
(OU CORRA, LOLA, CORRA!)
UMA SESSÃO POR TURNO:
UMA DE MANHÃ / OUTRA DE TARDE
BASEIE AS DEMAIS DECISÕES
EM SALAS AO REDOR DESSAS
MÉTODO
ÁGIL
BASEIE-SE NO APP
E ESCOLHA ENTRE:
SCHEDULE.SXSW.COM
ROOKIE
miStAKes
ACREDITAR EM TÍTULOS BONITOS
1
2
3
4
5
MONTAR SCHEDULE COM SESSÃO
ÀS 9:00, 10:00, 11:00…
MORAR NO ACC (E NOS BALLROOMS)
DEIXAR PARA DECIDIR LÁ
“BRAZILIAN FEVER"
Anti filas
Método
AGEN
DA
whiterabbit
+
MÉTODO ANTI FILAS
VENUE STATUS
SISTEMA DE ATUALIZAÇÃO DAS
SESSÕES EM TEMPO REAL
VERDE: VAI DE BOA
AMARELO: CORRE QUE DÁ!
VERMELHO: NEM VEM QUE TÁ CHEIO
MÉTODO ANTI FILAS
SXXPRESS
PASS
> 3 SXXP
> 2 SXXP
> 2 SXXP
> 2 SXXP
/ DIA
/ DIA
/ DIA
/ DIA
MÉTODO ANTI FILAS
SIGNUP ABRE AS 9 DA MANHÃ,
UM DIA ANTES DO EVENTO
Os pedidos poderão ser feitos a partir de quinta-feira 12/03,
para eventos na sexta-feira 13/03. Eles encerram no
sábado, 21/03.

A aquisição do SXXpress termina quando o número limitado
de passes para cada evento se esgotar.
SXXpress Pass é DIGITAL
No app SXSW GO ou online no Schedule

Os passes são distribuídos por e-mail, Apple Wallet e Google Pay.
Os tipos de eventos que não possuem passes
SXXpress: Networking Meet Ups, Mentor sessions,
Workshops e Roundtables e Gaming Expo.
PARA LEMBRAR:
ENCORE
SESSIONS
Panel
Picker
Bonus
TIP
Decoding
TOOLBOX
GuiaCopSXSW SEM
PERRENGUE
+
COP
GUIA
bit.ly/guiasxswsemperrengue
De inovação
GUIA
bit.ly/guiafestivaisinovacao2020
FESTIVAIS
BADGES DE
Além do platinum, cada badge dá
acesso a todo o evento, mas a
prioridade é o seu próprio festival
AceSSo
MoVIMEnTaDo
12 DE MARÇO: 4pm - 8pm
HORÁRIO MAIS
LOCAL DE RETIRADA DAS
Austin Convention Center - Exhibit Hall 1
500 E Cesar Chavez St - Esquina com a Trinity St.
BadGeS eM 2020
A PARTIR DO DIA 8 DE MARÇO
Beber
Comer e
GUIA CoP DO
SXSW SEM
PERRENGUE
+
ACC
FREE
FOOD
FOOD
TRUCKS
BBQ
COMER
ONDE
Locomover
Como se
GUIA CoP DO
SXSW SEM
PERRENGUE
+
Loco

MoVA-SE
SHUTTLES
TRACKER
RIDESHARE
PEBICABS
CAPMETRO
CAR RENTAL
BIKE
SCOOTERS
ACESSE:
CHICKENORPASTA.COM.BR
Kit
Survival
GUIA CoP DO
SXSW SEM
PERRENGUE
+
Survival
kit
BADGE

(você não é ninguém sem ela)
RG OU PASSAPORTE

(já fui barrado porque estava só
com RG)
POWERBANK

(sempre carregue a noite)
CARREGADOR DE CELULAR
GARRAFA DE ÁGUA REUTILIZÁVEL
ALGO PARA COMER EM MOMENTO
DE DESESPERO

(barrinha de cereal/chocolate)
CASACO EFICIENTE CONTRA O FRIO
MAS QUE FAÇA POUCO VOLUME NA
MOCHILA

(Uniqlo)
GUARDA-CHUVA OU CAPA DE
CHUVA
PROTETOR LABIAL/PROTETOR
SOLAR
TYLENOL E OUTROS BÁSICOS PARA
RESSACA
TÊNIS CONFORTÁVEL

(não recomendo All Star)
PROTETOR AURICULAR

(opcional)
CADERNO E CANETA
BONUS TRACK
SE FOR DIVIDIR O QUARTO: FREECO
DEIXE ESPAÇO NA MOCHILA PARA EVENTUAIS BRINDES DE ATIVAÇÕES
Decoding
TOOLBOX
Mapa
WITH WHITE RABBIT
NAVIGATING
sXsW
Mapa
bit.ly/wr_mapasxsw
Conectar
Como se
Decoding
TOOLBOX
Grupos
whatsapp
Whatsapp
Grupos
bit.ly/gruposBRatSXSW
DIVERSÃo
SXSW TAMBÉM É
Surfer Blood
Beach Slang
Naked Giants
Native Sun
Iguana Death Cult
Kiwi Jr.
Port Juvee
Parliamo
Italia 90
Actors
10 MUST SEE
© 2016 SAPIENTNITRO
spotify:playlist:5eBKA6GgCyApeJcw1BqDGw
Festa
White Rabbit
Maloca Party
14/3 | 20h30
Resumindo
AGENDA MAPA
GUIA CoP DO
SXSW SEM
PERRENGUE
GRUPOS
WHATSAPP
SOBRE
Nós
EXPLORAÇÃO DE TENDÊNCIAS E
FORESIGHT PARA CO-CRIAÇÃO
DE FUTUROS DESEJÁVEIS.
@WHITERABBITTRENDS
%incerteza
Passado Presente Futuro emergente Futuro pós emergente Futuro #realoficial
PESQUISAS
DE MERCADO
whiterabbit
VANESSA

MATHIAS
LUCIANA
BAZANELLA
Co-Founder
e Head
Co-Founder
e Head
LUCYMARA
ANDRADE
Gerente de
Projetos
ISADORA
FERRAZ
Pesquisadora
ANDRÉ
BARBOSA
UX Designer
GUTO
MAGALHÃES
Pesquisador
Plataforma de curadoria
dos principais festivais de
inovação do Brasil e do mundo
INNOVATION
FESTIVALS
deCo
ding
INNOVATION
FESTIVALS
deCo
ding
FESTIVAIS
10
CONTINENTES
4
KM VIAJADOS
75mil
CASES
+500
EVENTOS
PROPRIETÁRIOS
6
EVENTOS PÓS SXSW’19
COMO SERÁ
em 2020?
JABÁ #MODEON
INNOVATION
FESTIVALS
deCo
ding
FESTIVAIS
EVENTOS DECODING 2020
MARÇO JUNHOJANEIRO MAIO
SETEMBRO NOVEMBRONOVEMBRONOVEMBRO
INNOVATION
FESTIVALS
deCo
ding
FEVEREIRO
CES
ABRIL
SXSW
AGENDA DE PALESTRAS
SETEMBRO
FESTIVAIS
BRAZUCAS
NOVEMBRO
WEB
SUMMIT
JULHO
CHINA
EVENTOS DECODING 2020
Chama
nóix
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Curadoria White Rabbit - Experiência SXSW 2020

  • 1.
  • 2. Decoding TOOL BOX AGENDA MAPA GUIA CoP SXSW SEM PERRENGUE GRUPOS WHATSAPP
  • 4. INTERACTIVE * FILM * MUSIC * COMEDY fEsTIvAIs 4
  • 7. Accessibility & Inclusion Adult Learning Arts Business & Investment Early Learning Emerging Tech & Development Equity Global Education Higher Education Informal Learning K-12 Education Leadership Policy & Civic Engagement Science of Learning SEL & Wellness Student Agency Tracks
  • 8. Highlights 2020 Abordagem de faculdade para os jovens Design college experiences students will choose 11/3 - 12:30pm — 1:30pm Michael Horn & Bob Moesta [Keynote] Por que e como mudar Revolutionizing Education From the Ground Up 
 10/3 9:30 – 1hr Ken Robinson & Ted Dintersmith [Keynote] Ingrediente fundamental A Science for human motivation for the next decade
 12/3 9:30am — 10:30am Carol Dweck & Mary Murphy & David Yeager [Keynote] Inteligência artificial para desenvolvimento e equidade Upskilling a global AI Community
 12/03 - 2:00pm — 3:00pm Aubra Antony & Tess Possner & Leila Toplic Semente de novas maneiras de ser uma escola What if School didn´t feel like school?
 10/3 – 12:30 Darlux Baxter, Jerome Smalls e Kristofer Comeforo
  • 10. 13-17/03 Tech & Enterprise Startups 16-21/03 Tracks Finalist Showcase 14/03 | 11-6pm Winners Ceremony 16/03 | 6-9pm ACC Innovation 
 Awards 14-15/03 Startup Pitches Startup Pitches Hilton Awards 15/03 (A maioria no Hilton)
  • 12. Tracks 2019 CANNABUSINESS BLOCKCHAIN & CRYPTOCURRENCY BRANDS AND MARKETING CITIES, GOVERNMENT AND POLITICS CLE CODING AND DEVELOPMENT DESIGN ENTERTAINMENT INFLUENCERS ENTREPRENEURSHIP AND STARTUPS EXPERIENTIAL STORYTELLING FILM AND TV INDUSTRY TOURING AND LIVE EXPERIENCE VR/AR/MR FOOD FUTURE WORKPLACE HEALTH AND MEDTECH INTELLIGENT FUTURE MAKING FILM AND EPISODICS MAKING AND MARKETING MUSIC MEDIA & JOURNALISM MUSIC INDUSTRY & CULTURE SOCIAL AND GLOBAL IMPACT SPORTS STYLE AND RETAIL TECH INDUSTRY & ENTERPRISE ESPORTS INDUSTRY
  • 13. Tracks 2020 CANNABUSINESS ADVERTISING & BRAND EXPERIENCE CLIMATE & SOCIAL ACTION CONNECTION & CULTURE CREATING AND MONETIZING MUSIC DESIGN FILM AND TV INDUSTRY GAME INDUSTRY HEALTH AND MEDTECH GOVERNMENT & POLITICS MAKING FILM AND EPISODICS MEDIA & JOURNALISM SPACE SPORTS STARTUPS WORKPLACE XR EXPERIENTIAL STORYTELLING FANTASTIC FUTURE FUTURE OF MUSIC PROFESSIONAL DEVELOPMENT TECH INDUSTRY & ENTERPRISE
  • 14. NOVOS TÓPICOS EM DEsTaQuE SPACE CLIMATE & SOCIAL ACTION CONNECTION & CULTURE
  • 15. >Keynotes são o centro do festival e apresentam uma grande diversidade de visionários dentro do Interactive, Film e Music. >Featured Speakers presente em todas as 25 tracks, esse tipo de apresentação traz grandes nomes de diversas indústrias que apresentam ideias transformadoras que estão moldando o futuro. >Presentations / Panels presentations são apresentações (de uma ou duas pessoas) que oferecem um olhar aprofundado sobre tópicos específicos. Painéis tipicamente possuem um moderador e até três experts de um indústria. >Focus15s são blocos de quatro apresentações solo que acontecem no período de uma hora, e cobrem temas ou tendências específicas. Formatos EM DEsTaQuE
  • 16. Formatos EM DEsTaQuE >Pitch Events incluem o SXSW Pitch e outros >Mentor Sessions sessões de coaching one-on-one com profissionais de diversas indústrias. Cada sessão dura 15 minutos. >Round Tables trazem três experts das indústrias de Filme e Música que engajam o público com discussões sobre um tópico específico. Os insiders passam 20 minutos em cada mesa antes da troca.
  • 18. Creative (& Ethic) AI Beyond taboo: Cannabis & Psychedelics Designing
 the Unknown The Zero Hour: Climate and social action Future Exploration Pill-less health MEDIA
 MEETS TECH Future-ready Cities Politics on Fire Age of Surveillance Capitalism Up, up & away: Space extending xr
  • 19. Marketing in the Age of Digital Community Facebook, Reddit, outros
 Advertising in an AI World Facebook Painting By Numbers: Ad Creative and AI Google, Microsoft, Kantar, outros The Creative Agency of the Future: Your Consumers CNN, Smirnoff/Diageo, outros Advertising Enters The Next Dimension
 8th Wall Look Who’s Talking: Voice, Persona, and Brand Google Featured session: Into the future with Jack Dorsey and Dan Primack TwitterMEDIA
 MEETS TECH
  • 20. Immersive Entertainment in Autonomous Vehicles Warner, Mercedes-Benz, Universal, Holoride World of Meme Craft: Up Your Internet Game with AR Snap Inc, Condé Nast, outros Mirrorworlds, Making The Physical World Clickable Google, Forbes, outros Immersive Retail: 3D/AR/ VR Future of Shopping Unity Technologies See Me, Smell Me, Touch Me! Facebook Reality Labs
 End of Storytelling: Future of Immersive Narrative Refinery29 The Met Museum Meets Wiki: Art, AI, and Big Data Metropolitan Museum of Art extending xr
  • 22. Next Gen AI: The Human Centered Design Challenge Google, IDEO, Microsoft, Mckinsey The Accidental Ethicist: Making AI Human-Centered Deloitte, Carnegie Melon University AI & the Future of Free Will SU, Stanford AI and Creativity: In Search of Genius Google, OpenAI Coding Consciousness: Shared Values for Ethical AI IBM, White House, POLITICO Creative (& Ethic) AI
  • 23. Featured Session: The Cannabis Creed: Divinity, Evolution & Salvation Steve Deangelo LSD and the Future of Medicine University of Zurich, Weill Cornell Medicine, Translational Genomics Research Institute Cannabis for the Culture Fab Five Freddy, Lowd, The American Cannabinoid Clinic, NuLeaf Project Future of CBD: Health, Research & Beauty Trends Forbes, LC Management, Separating the Strains, Gron CBD Featured Session: Jim Belushi Beyond taboo: Cannabis & Psychedelics
  • 24. Designing
 the Unknown Combating Bias Through Inclusive Digital Products AirBnb, Adobe, Planned Parenthood, Work and Co Mind Journeys: Designing for Cognitive UX Huge Voice Is The New Command Line NPR Designing for Tech You Don’t Get IBM Quantum Computing, Not Applicable Design For Individuals Not ‘People’ Using Mindsets Fjord
  • 25. The Zero Hour: Climate and social action Humanitarian AI: Disasters, Displacement & Disease United States Air Force, Johns Hopkins University, outros Conscious Consumption in the Experience Economy Instacart, Lonely Whale, outros Design a Circular Economy with Business, Gov't & Tech Deloitte, United States Council of Sustainable Development, US Air Force, outros Tech Activism: The Next Frontier Social Movement Google, XPrize, outros The Data-Driven Food System: From Soil to Supper Microsoft, Food Thank, outros
  • 26. Why Super-Forecasting Wins Faith Popcorn, The Economist Bugs & Kelp, the Future Foods Feeding Us in 2030 Aspire Food Group, EnviroFlight, Mother Jones, True Wealth Ventures The Future of Your Brain: Neural Implants and More University of Texas Dell Seton Medical Center The Age of Living Machines MIT You Can’t Eat Software: Biology’s Big Future Gingko BioWorks Future Exploration
  • 27. Electricity as Medicine: A Future Without Pills? Accenture, Stanford, NeuroPace, Cleveland Clinic Foundation The Future of Healing: Engineering Longer Life Carnegie Melon University, Rutgers University Genomic Ethics in the Age of CRISPR Caribou Biosciences, Mammoth Biosciences, Synthego Healing Health Care: 2020 and Beyond Dr. Abdul El-Sayed MedTech: Separating Reality from Hype Robert Pearl, Md (Stanford University, Forbes, Fixing Healthcare) Pill-less health
  • 28. From A to B: Investing In Future Urban Mobility
 Toyota AI Ventures, Axios, outros
 Mind the Gap: Innovating for Inclusive Cities Mastercard, Axios Beyond the Games: Building an Olympic Legacy London Legacy Development Corporation, The Government Of The City Of Los Angeles 1 Smart World: Best Practices from Global Smart City Leaders Smart Columbus, DigiCity A Roadmap to the Future-Ready City John Paul Farmer, CTO New York City Future-ready Cities
  • 29. Featured Session: Disinformation in the 2020 Presidential Elections Camille Francois, Grafika Disinformation & Deepfakes: The Threat to Democracy Bloomberg, Wikimedia, outros 2020 Election: A Deep-Dive into Data & Digital Tactics Google, NexGen America, Crowdpac, outros Free Press, Advertising, & the Future of Democracy Axios, Integral Ad Science, Sleeping Giants Designing the President
 Stanford d.School, Worldview Studio Politics on Fire
  • 30. Featured Session: Big Brother Is Racist: Surveillance vs. Persons of Color
 W. Kamau Bell, outros
 Featured Session: The Age of Surveillance Capitalism Shoshana Zuboff, T Bone Burnett 5G Technology: Unique Challenges & Opportunities Christopher Krebs - U.S. Government Department of Homeland Security Defending Our Humanity: The War On Big Tech Christopher Wylie (Cambridge Analytica whistleblower), Rachel Arthur The Future of Data is Decentralized Phunware, Figure Age of Surveillance Capitalism
  • 31. Artemis Generation: NASA’s Next Giant Leap NASA ASCEND: Creating Our Off-World Civilization Lockheed Martin, York University, MIT Media Lab Space Gold Rush NASA, Lockheed Martin, The Verge, Delta-v Who on Earth Should Govern Space? SpaceX, outros Up, up & away: Space
  • 33. Time Machines, Museums and the Future of the Past The Invisible Interface Truly Ending Aging with Comprehensive Rejuvenation 
 Deepfake Art and the Bright Side of the Dark Web Music to My Eyes: AR and the Music Industry Your 2030 Self: Every Experience Personalized L’oreal, Bose, outros Geo-Technologies Based on Local DNA and Philosophy Does Your Design Speak Emoji? Featured Session: Nat Geo Storytellers: Exploration Unleashed Designing the World at Ignite® SXSW Do Creatives and Scientists Think Alike? Extreme Exploration: Climate Change on Mt. Everest Swiping Right in the Era of Digital Love Featured Session: The Future of Sex Featured Session: Changing the Immersive Storytelling Wild West Featured Session: Technology + Storytelling = Magic Disney e Marvel Trends 2020: A Digital Reset for a World in Need Fjord Trends Featured Session: Minecraft and the Creative Revolution Imperdíveis
  • 35. Featured Session: 10 Non-Obvious Megatrends Changing Our Culture Featured Session: 2020 CX Report Featured Session: Amy Webb Launches 2020 Emerging Tech Trend Report Featured Session: Bruce Sterling’s State of the World MMXX bate-cartão PESSOAS Rohit Bhargava John Maeda Bruce Sterling Amy Webb
  • 37. Gabo Arora Featured Session: A New Frontier: Where Fashion and Tech Collide Tommy Hilfiger Dr. Werner Vogels
 (Amazon CTO) Featured Session: Amazon.ai Chris Hughes
 (Facebook Co-Founder) Featured Session: Facebook co-founder Chris Hughes with Josh Constine Convergence Keynote: Gabo Arora Featured Session: Jonathan Van Ness in conversation with Brené Brown Brené Brown Featured Session: Sam Harris in conversation with Tim Ferriss Sam Harris Tarana Burke
 (Me Too founder) Featured Session: Tarana Burke in conversation with Brené Brown Featured Session: Tristan Harris Tristan Harris Featured Session: Sam Harris in conversation with Tim Ferriss Tim Ferriss
  • 39. Janelle Monáe Convergence Keynote: Janelle Monáe Michael Moore e Roger Waters Music Keynote: Roger Waters in conversation with Michael Moore Stephen Colbert e Judd Apatow Featured Session: Stephen Colbert in Conversation with Judd Apatow Noam Chomsky Featured Session: Noam Chomsky with Mehdi Hasan Spike Jonze Featured Session: Spike Jonze Julianne Moore Featured Session: How Women Win on Gun Safety – and Stop the NRA Ozzy Osbourne Featured Session: Ozzy & Jack Osbourne in conversation with Jim Norton Jonathan Van Ness Featured Session: Jonathan Van Ness in conversation with Brené Brown Trent Reznor, Atticus Ross e Damon Lindelof Convergence Keynote: Trent Reznor, Atticus Ross & Damon Lindelof Kim Kardashian West Featured Session: Oxygen’s Kim Kardashian West: The Justice Project PARA TIETAR
  • 41. 13 DE MARÇO - SEXTA Filmmakers Happy Hour 5:00pm – 6:00pm Stephen J Austin Hotel Hosted by SP Cine
 Saturday, March 14 Meet Up: How Big is Your Privilege 12:30pm – 1:30pm Hosted by Laura Florence and Camila Moletta, Co-Founders, More Grls Round Tables: Funding and Artist Support Stephen J Austin/Ballroom B Laia Bodanzky, Executive Director, SP Cine Budgetless Music Videos: Empowering Communities Leo Longo, Filmmaker, A Couple of Things Diana Boccara, Filmmaker, A Couple of Things 15 DE MARÇO - DOMINGO Cities for Humans: Scaling Solutions for Health Ricardo Melo, Corporate Affairs and Compliance, AMBEV Bettina Crajcer, Agencia Lynx The Secret to Co-Production with North and South America Fabio de Sa Cesnik, Partner, Cesnik, Quintino & Salinas Law Firm Can Sensitive Machines Save the Human Race? Eco Moliterno, Chief Creative Officer, Accenture Interactive 16 DE MARÇO - SEGUNDA Transformative Power of the Creative Economy Sergio Sá Leitão, Secretary of Culture and the Creative Economy, State of São Paulo 60+: The $15 Trillion Market No One is Looking At Layla Vallias, Co-founder, Hype60+ CI+T Present Future Ready 9:30am – 6:00pm Courtyard by Marriott/Rio Grande Room (with hospitality lounge) Reinventing Business Models in the Digital Age Flavio Camelier, VP Digital Transformation, Coca-Cola The End of Bureaucracy: Organizing for the Future Bruno Guicardi, Founder and President, CI+T Carolina Sevciuc, Director of eBusiness, Nestlé BrAsIL no sXsW programação
  • 42. BrAsIL no sXsW programação 17 MARÇO - TERÇA Walk the Talk: Stakeholder Activism is Here to Stay Patricia Ellen da Silva, Secretary of Development, Science, Technology and Labor, State of São Paulo Wal Flor, Co-Founder, Agencia Lynx Urban Rivers Making a Comeback Benedito Braga, CEO, SABESP Art as Resistance: LGBTQ Fight Censorship in Brazil Diana Moro, Producer, Moro Films XR in Emerging Markets: Trends in the Global South Ricardo Laganaro, ARVORE Immersive Experiences São Paulo at SXSW Meet Up Hosted by the State of São Paulo 18 MARÇO - QUARTA Self-Ceo: High Conscious for High Performance Elisa Gijsen, Head of Concept, Knowledge and Culture, Hood Luisa Martini, Chief Culture Office, FLAGCX Thursday, March 19 Machine Learning Against Sexual Harassment Stella Brant, Marketing Director, 99 Technology The Algorithm that Grief Built Jacson Fressato, Founder, LAURA Trigger Cities: Creating Hits with a Global Mind Leo Morel, Director of Market Intelligence, iMusics
  • 43. BrAsIL no sXsW MENTORES EDU Mentor George Stein Bia Granja You Pix Simone Klass Voice Specialist Rodolfo Bianchi Guimarães HeadSail Music Luciana Bazanella White Rabbit Rodrigo Maroni Suno United Creators
  • 44. BrAsIL no sXsW Cinema Executive Order Medida Provisória
  • 46. BrAsIL no sXsW Música 21 de março - Lucille patio lounge
  • 49. MÉTODO CDF PANEL PICKER E CORRA FOREST, CORRA! (OU CORRA, LOLA, CORRA!) UMA SESSÃO POR TURNO: UMA DE MANHÃ / OUTRA DE TARDE BASEIE AS DEMAIS DECISÕES EM SALAS AO REDOR DESSAS MÉTODO ÁGIL BASEIE-SE NO APP E ESCOLHA ENTRE: SCHEDULE.SXSW.COM
  • 50. ROOKIE miStAKes ACREDITAR EM TÍTULOS BONITOS 1 2 3 4 5 MONTAR SCHEDULE COM SESSÃO ÀS 9:00, 10:00, 11:00… MORAR NO ACC (E NOS BALLROOMS) DEIXAR PARA DECIDIR LÁ “BRAZILIAN FEVER"
  • 52. MÉTODO ANTI FILAS VENUE STATUS SISTEMA DE ATUALIZAÇÃO DAS SESSÕES EM TEMPO REAL VERDE: VAI DE BOA AMARELO: CORRE QUE DÁ! VERMELHO: NEM VEM QUE TÁ CHEIO
  • 53. MÉTODO ANTI FILAS SXXPRESS PASS > 3 SXXP > 2 SXXP > 2 SXXP > 2 SXXP / DIA / DIA / DIA / DIA
  • 54. MÉTODO ANTI FILAS SIGNUP ABRE AS 9 DA MANHÃ, UM DIA ANTES DO EVENTO Os pedidos poderão ser feitos a partir de quinta-feira 12/03, para eventos na sexta-feira 13/03. Eles encerram no sábado, 21/03.
 A aquisição do SXXpress termina quando o número limitado de passes para cada evento se esgotar. SXXpress Pass é DIGITAL No app SXSW GO ou online no Schedule
 Os passes são distribuídos por e-mail, Apple Wallet e Google Pay. Os tipos de eventos que não possuem passes SXXpress: Networking Meet Ups, Mentor sessions, Workshops e Roundtables e Gaming Expo. PARA LEMBRAR:
  • 59.
  • 60. BADGES DE Além do platinum, cada badge dá acesso a todo o evento, mas a prioridade é o seu próprio festival AceSSo
  • 61. MoVIMEnTaDo 12 DE MARÇO: 4pm - 8pm HORÁRIO MAIS LOCAL DE RETIRADA DAS Austin Convention Center - Exhibit Hall 1 500 E Cesar Chavez St - Esquina com a Trinity St. BadGeS eM 2020 A PARTIR DO DIA 8 DE MARÇO
  • 62. Beber Comer e GUIA CoP DO SXSW SEM PERRENGUE +
  • 64. Locomover Como se GUIA CoP DO SXSW SEM PERRENGUE +
  • 66. Kit Survival GUIA CoP DO SXSW SEM PERRENGUE +
  • 67. Survival kit BADGE
 (você não é ninguém sem ela) RG OU PASSAPORTE
 (já fui barrado porque estava só com RG) POWERBANK
 (sempre carregue a noite) CARREGADOR DE CELULAR GARRAFA DE ÁGUA REUTILIZÁVEL ALGO PARA COMER EM MOMENTO DE DESESPERO
 (barrinha de cereal/chocolate) CASACO EFICIENTE CONTRA O FRIO MAS QUE FAÇA POUCO VOLUME NA MOCHILA
 (Uniqlo) GUARDA-CHUVA OU CAPA DE CHUVA PROTETOR LABIAL/PROTETOR SOLAR TYLENOL E OUTROS BÁSICOS PARA RESSACA TÊNIS CONFORTÁVEL
 (não recomendo All Star) PROTETOR AURICULAR
 (opcional) CADERNO E CANETA BONUS TRACK SE FOR DIVIDIR O QUARTO: FREECO DEIXE ESPAÇO NA MOCHILA PARA EVENTUAIS BRINDES DE ATIVAÇÕES
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  • 77. Surfer Blood Beach Slang Naked Giants Native Sun Iguana Death Cult Kiwi Jr. Port Juvee Parliamo Italia 90 Actors 10 MUST SEE
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  • 82. Resumindo AGENDA MAPA GUIA CoP DO SXSW SEM PERRENGUE GRUPOS WHATSAPP
  • 84. EXPLORAÇÃO DE TENDÊNCIAS E FORESIGHT PARA CO-CRIAÇÃO DE FUTUROS DESEJÁVEIS. @WHITERABBITTRENDS
  • 85. %incerteza Passado Presente Futuro emergente Futuro pós emergente Futuro #realoficial PESQUISAS DE MERCADO whiterabbit
  • 86. VANESSA
 MATHIAS LUCIANA BAZANELLA Co-Founder e Head Co-Founder e Head LUCYMARA ANDRADE Gerente de Projetos ISADORA FERRAZ Pesquisadora ANDRÉ BARBOSA UX Designer GUTO MAGALHÃES Pesquisador
  • 87. Plataforma de curadoria dos principais festivais de inovação do Brasil e do mundo INNOVATION FESTIVALS deCo ding
  • 91. INNOVATION FESTIVALS deCo ding FESTIVAIS EVENTOS DECODING 2020 MARÇO JUNHOJANEIRO MAIO SETEMBRO NOVEMBRONOVEMBRONOVEMBRO