This presentation on "Presentation Design" was created at the request of NYC's Baruch College MBA Association president. I had the privilege of speaking to the MBA Association members, various college faculty and student body attendees on ways to employ simple presentation design strategies to increase the effectiveness and impact of their business proposals and presentations. Topics ranged from correct fonts and color usage, best practices for using imagery, leveraging data visualizations, and maintaining alignment.

1. My name is Ashley Dunsmore
9am – 5(30ish)pm : Sr. Brand Marketing Associate, ValueClick Brands
ashley@valueclickbrands.com

2. Presentation Design

3. Color Speaks

5. Complementary Analogous Triadic

10. Visual Impact

12. “I asked the
Zebra, are you
black with white
stripes?...”
- Shel Silverstein

13. “I asked the
Zebra, are you
black with white
stripes?...”
- Shel Silverstein

14. Focus tends to the element with
the greatest volume of space.

15. Eye-level alignment helps too.

20. Futura
Myriad Pro
Garamond
Bodoni
Lubalin Graph
Clear, objective, modern. Cold,
impersonal, boring.
Geometric
Modern yet human. Wishy-washy
and insincere.
Frutiger, Optima, Verdana
Classic, traditional.Old Style
Jenson, Bembo, Palatino
Stylish, dynamic. Too conspicuous to
be classic, too stodgy to be modern.
Modern
Didot, Baskerville, Times New Roman
Distinctive. Conspicuous. Urban
sophistication meets tech nerd.
Slab Serif
Clarendon, Rockwell, Courier

21. Changing Weight
Promotes correspondence
Small Differences
Often weaken the message
Gill Sans
Helvetica
Gill Sans
Gill Sans

22. Changing Weight
Promotes harmony but…
Increasing Contrast
Helps to promote interest
Gill Sans
Gill Sans
Gill Sans
Perpetua
x

23. it up

26. 1,000 Words

42. “
”
- Albert Einstein