Project "Youth subcultures"

1. L/O/G/O
"Subculture is the Way to Express
Your Individuality"

2. Young people have a particular relationship with the world.
A particular cultural grouping is a way for young people to express their individuality.
2
3
4
1 ROCKER
EMO
GOTH
HIPPIE
5
HACERS5
6 PUNKS

3. The common elements of a subculture
include:
1) relatively unique values and norms,
2) separate channels of communication,
3) a special slang not shared with
society,
4) a sense of primary group belonging
seen in the use of 'us' and 'them',
5) unique styles and fads,
6) a hierarchy of social patterns that
clarify the criteria for prestige and
leadership,
7) receptivity to the charisma of leaders

4. Different subcultures
different characters

5. Roker
ROCKER
A young person who wears
a leather jacket, army boots
and a cowboy hat.
He is associated with
something rebellious.
ROCKER
A young personwho wears
a leather jacket, army boots
and a cowboyhat.
He is associated with
something rebellious

7. EMO
EMO
Emoare thoughtbeing
emotional,sensitive,shy,
introverted.They
arealsoassociatedwith
depressionandsuicide.
Themaincoloursin
clothesareblackandpink

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ThemeGallery is a Design Digital Content & Contents
mall developed by Guild Design Inc.
ThemeGallery is a Design Digital Content &
Contents mall developed by Guild Design Inc.

9. Description
of the
contents
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GOTH
The members of this
subculture
gather togetherto read
Bram Stoker about the
endof the world

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ThemeGallery
is a Design Digital
Content & Contents
mall developed
by Guild Design Inc.
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ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
HIPPIE
Some classifythese types
of people like drugusers
and rock and roll fans.
Their behaviorsdiffer
fromsocial norms.

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2005 2006 2007 2008
• Description of
the contents
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the contents
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the contents
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the contents
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the contents
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the contents
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the contents
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the contents
ThemeGallery is a Design Digital Content & Contents mall developed by
Guild Design Inc.

13. Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
Describe a vision of company or
strategic contents.
70%
50%
83%
90%
65%
75%
50%
65%
ThemeGallery is a Design Digital Content & Contents mall
developed by Guild Design Inc.
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HACKER
They are the wizards of
computer community.
People with deep
understanding
of their computers
can do things with
them that seem magical

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Contents Contents
Contents Contents
ThemeGallery is a
Design Digital
Content & Contents
mall developed by
Guild Design Inc.
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- Click to add Text
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ThemeGallery is a
Design Digital
Content & Contents
mall developed by
Guild Design Inc.
- Click to add Text
- Click to add Text
- Click to add Text
ThemeGallery is a Design Digital Content & Contents mall developed
by Guild Design Inc.

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4. Description of the
business
5. Description of the
business
1. Description of
the business
2. Description of
the business
3. Description of
the business ThemeGallery is a Design Digital
Content & Contents mall
developed by Guild Design Inc.
PUNK
Theydress in shockingway
to expresstheiridentity.
Theyreject everything and
rebel against the society.

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50%
70%
160%
230%
100%
150%
380%
300%
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Year
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Description of the contents

17. L/O/G/O
Thank You!