6AM Group Company Overview Event Marketing Agency
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6AM Group is an events and marketing agency based in Los Angeles. They focus on identifying new markets, acquiring and marketing artistic talent, event management and production, and customer acquisition. Their mission is to bridge the underground and mainstream music scenes. Their team has experience in business development, artist relations, marketing, event production, and more. They utilize data analysis to identify projects and artists. Their services include event marketing, artist branding, event production, and consultation. They have experience hosting their own weekly and monthly events as well as partnering with other organizations on larger annual events.
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6AM Group Company Overview Event Marketing Agency
- 1. 6AM Group Company Overview Spring 2012 Andrew Hong Los Angeles, CA
- 2. About Us
- 3. About Us We are a Los Angeles based, events and marketing agency focused on:! § Identifying New Markets § Customer Acquisition § Acquiring & Marketing Artistic Talent § Event Management & Production
- 4. Mission Statement Our mission is to bridge the gap between the underground and the mainstream.
- 5. Mission Statement Our Values Dictate the Way We Conduct Business Use Our Provide Open & Customer’s Upfront Perspective, Communication Provide our with Expertise Stakeholders 6AM Group Business Values Conduct Accept Utilize Data and Stay True to Opportunities Balance Artist’s the Sound, Analytics to Which Make Interests with Adapt to the Drive Sound Sense to All Project’s Overall Times Business Stakeholders Goals Decisions
- 6. Our Team Name Title Area(s) of Responsibility • Business Development Managing Partner • Investor Relations Jia Wang President • Artist Relations • DJ • External Partnerships • Event Marketing Management Danny Du Marketing Director • Recruiting (Street Teams, Promoters, Affiliates) • Internal database (Agent contacts, vendors, sponsors etc.) • Event Production Management • Branding & Marketing Strategy Andrew Hong Creative Director • Client Relations • DJ • Music Production (A&R) • Graphic Design Jared Sanders Creative • Video Production Management • DJ • Graphic Design Creative • Social Media Winson Ly Marketing Associate • Event Marketing • DJ
- 7. Our Services
- 8. Our Process We utilize a systematic and repeatable process • Evaluate empirical data to ID • ID up & coming artists" feasible projects" • Build partnerships early" • Perform gap analysis • “Be a DJs Promoter” • “Don’t Follow the Hype!” Identify & Identify New Market Markets Artistic Talent Event Acquire Management Customers & Production • Unique productions • Connect talent to customers • Consistent productions • Build customer loyalty • “Sweat the Small Stuff” • “Be Consistently Consistent”
- 9. Our Services 6AM Group Service Offerings Event Marketing Artist Branding Event Production & Sales Brand Venue Event Identify Consultation Promotion Social Media A/V Creative Identity Consultation Development Sales Vendor Analytics & Logo Management Strategy Logistics Social Media Press Kit Management Outreach Street Team Website Event Design Outreach Relationship Development
- 10. Our Market Approach § We host our own events § We host our own events and partner with local and/or national organizations § We join events hosted by local and/or national organizations as preferred partners § We provide consultation services to partners who want to host their own events § We provide consultation services to artists who want to brand themselves
- 12. Selected Past Performance - 2010 Event Dates Venue Freq. Av. Guests Genre Scandal Thursday’s Jan ‘10 – Jan ‘11 Gazuza Lounge (DC) Weekly 100 Deep House Foundation Apr ‘10 – Sep ‘10 Fly Lounge (DC) Weekly 150 Deep House EDC 2010 Jun ’10 Hollywood Canteen (CA) Single 300 Club House Halloween 2010 Oct ‘’10 Blue Moon (CA) Single 800 Club House New Year’s 2011 Dec ‘10 Joseph’s (CA) Single 1000 Tech House
- 13. Selected Past Performance - 2011 Event Dates Venue Freq. Av. Guests Genre Pool Parties May ‘11 – Aug ‘11 Roosevelt Lofts (CA) Monthly 150 Club House EDC 2011 Jun ’11 Palms Hotel (NV) Single 1000 Club House Yacht Party II Aug ’11 Marina Del Ray (CA) Single 400 Club House Frenzy Afterhours Oct ’11 Avalon (CA) Weekly 300 Tech House New Year’s 2012 Dec ’11 Vibiana (CA) Single 500 Club House