Social Good X Social Media: 4 tool to maximize digital storytelling at your organization
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Four tools even the most overworked / under staffed nonprofit can use to help them sell their story to thousands every day.
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Social Good X Social Media: 4 tool to maximize digital storytelling at your organization
- 1. SOCIAL GOOD X SOCIAL MEDIA4 TOOLS TO MAXIMIZE DIGITAL STORYTELLING AT YOUR ORGANIZATION
- 2. A quick ‘how do you do’ and who are you? 2x White House Social Alum Andrew Bartolotta career built on volunteerism @andrewjpg / @thelpbc / @lpinsurance
- 3. We will be known by the problems we solve. How are you currently sharing your organization’s solutions on social media through digital storytelling?
- 4. 1 1 60,000 VISUALS CAN BE PROCESSED BY THE MIND TIMES FASTER THAN TEXT
- 5. Video Tools Bring your service to motion
- 6. Areyouleveragingvideoaspartofyourstrategy? +50%In the past 9 months; now surpassing Twitter users. Instagram grew
- 7. How tocreativelyuseInstagram Work with your local convention & visitors bureau, city government office, or chamber of commerce to collaborate on a community-wide hashtag. (i.e. #DoGoodinMEM / #ilovememphis)
- 8. 4waystouse atyournonprofit Livestreaming from the field Broadcast volunteer awards Q+A sessions with various nonprofits Special announcements
- 9. Automation OUR AWESOME SKILL Sit back and relax… well, sorta
- 11. hootsuite.com/about/hootgiving 4 ways to use at your nonprofit Amplify your brand ambassador’s stories Automate content discovery Collaborative consumption (be the expert) Curation station
- 13. Let your hair down & have fun. Use Canva's drag-and-drop feature and professional layouts to design consistently stunning graphics. | www.canva.com
- 14. Whether you have specific needs or just want to say hello, feel free to send me a message or tweet. Andrew.jpg@gmail.com Questions? Bueller? Bueller? andrewbartolotta.com @andrewjpg
Editor's Notes
- Gone are the days where fancy white collar benefit dinners are enough to engage donors for your nonprofit organization. As a Points of Light / HandsOn Affiliate, you have a unique opportunity by curating content from your partner organizations to leverage your need in the community. I’m going to walk you through some recent data on social marketing and the importance of digital storytelling for nonprofits. Additionally, we’ll look at 4 tools even the most overworked / under staffed nonprofit can use to help them sell their story to thousands every day.
- One of my favorite social entrepreneurs is Jeff Shinabarger. His nonprofit, Plywood People, exists in Atlanta, GA with a mission of championing the community of social innovation in their region by education entrepreneurs and implementing projects. I’ve adopted his mantra after attending the Plywood Presents conference (which is a highly recommended, low cost conference on social entrepreneurship and digital storytelling). After all, as a HandsOn and Points of Light affiliate, our mission is to prepare and mobilize community leaders to do good in our respected communities so instead of looking it as work… we should look at it as problem solving. QUESTION: How are you currently sharing your nonprofits stories on social media? **Give examples of St. Jude / World Wildlife Foundation**
- How many of you scroll through Facebook on your phone when you wake up or before bed and watch random videos that show up on your feed? We live in a visual-centric society. While many of the visuals online may be cat videos, #TBT (throwback Thursday) and #OOTD (outfit of the day), photos and videos pull at our heartstrings faster than copy ever will. Our brains process it faster and we need to use visuals more at our affiliates. QUESTION: **How many of you struggle with taking photos / having a photographer / or being in the mindset of capturing the moment while it is happening at a volunteer event?**
- INSTAGRAM: If you are unsure as to which social sites you should focus your efforts on, give Instagram a try. It is rapidly growing and offers a great outlet for sharing exciting photos. And image-based social sites are expected to trend this year. Begin capturing candid shots of your volunteers, fundraisers, and community and you’re off to a good start with Instagram. PERISCOPE: Live streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app. Show the impact volunteers are making by sharing and reposting their Instagram posts. Consider using the hashtag #ServiceSelfie if your audience is heavily Generation Z or Millennials.
- Creative Inferno (Fuelanthropy initiative) Leadership Memphis (capturing the moment bts) St. Jude (huge nonprofit shows intimate moments)
- Live streaming is nothing new, but two apps-Periscope and Meerkat-have made it feel that way recently. Periscope alone gained 1 million users in the first 10 days after its launch. Nonprofits should be where there’s attention. Our stories need to be heard and seen. Here are a few things your nonprofit should be streaming on Periscope (my favorite of the two apps). Your Mission In Action Your supporters want to see your mission. They want to know (they need to know!) that you’re making an impact. Show them your nonprofit at its best: when people’s lives are being changed for good. Q&A This is a big one in the Periscope world. “Ask me anything!” Nonprofits can take advantage of this Q&A culture on Periscope to interact with supporters. Schedule a stream for fans to ask your CEO or ED questions. Let your HR team answer questions about your job openings and culture at your nonprofit. Find the dynamic personalities, stream them, and encourage two-way conversation. The Things That Are Mundane (to You) You might be surprised how a tour of your offices will get people excited. All the parts of your nonprofit that have become ordinary to you are probably brand new to your fans. Show the basics. Again, tying to your mission in action is a plus. Anything You Want More People to Participate In Your volunteer experience, your rally, your food drive. Show it. Even if it’s a sold out Gala, streaming can build excitement for the next time around. Try to show people what they’re missing out on. Breaking News Updates Why wait to shoot and edit a video? Even with a quick video team, live steaming is faster. After a quick prep meeting (because you still should plan out your Periscope streams), jump on and give an update. Combining this with a Q&A is great too.
- At your affiliate; collaboration is at the core of your mission and goals. Work together with your corporate volunteer council, youth volunteer council, and nonprofits to develop an editorial calendar to push out content through a scheduling service like Hootsuite. Nonprofits can receive a 50% off discount from Hootsuite ($5/month)… go to https://hootsuite.com/about/hootgiving
- Nonprofits can receive a 50% off discount from Hootsuite ($5/month)… go to https://hootsuite.com/about/hootgiving Collaborative consumption allows people to more efficiently use assets that already exist, such as access to shared knowledge and resources. Ultimately, it lowers overall consumption by using resources you already have in new ways.